Attain’s Post

Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.

Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.

Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.

What is Conversion Rate Optimisation (CRO)? 🤔 It’s almost social science. It’s all about encouraging visitors to your website to complete a desired action. E.g. booking an appointment or making a purchase. Mike recently gave his expert insights to Infinity, who have created a Marketer's Guide to CRO. He explains that to inspire conversion, you have to have shared values with the consumer and keep consistent communication across all channels. Your audience's preferences and pain points should always be accommodated on your site, and their feedback and research should drive decisions. Head to the link to download the full guide: https://lnkd.in/eSEpt5xj

The Trade Desk Open Internet Report provides a gateway into consumer behavior. The Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies. Tejinder Gill #pitch #tradedesk #consumerbehavior #strategy

This article has some great substance despite the clickbaity title! "Good marketers think about incrementality, measuring long-term impact and marrying the two. Bad Marketers can only speak to vanity metrics and focus on last-touch attribution."

"Those are just vanity metrics." How many times have you heard that as a marketer? I'd bet a lot. But, instead of blindly accepting the premise that 'vanity metrics' exist, let's push a bit deeper. Why do people classify top-line metrics as vanity, to begin with? It's because with the advent of digital data, people became obsessed with metrics such as Last-Click Attribution and Conversion Rate. In turn, throwing anything that doesn't fit the mold of performance marketing to the wind. But that's not only short-sighted, it's blind. Blind to the fact that every metric is a signal and one you can gain insight from. Have a lot of followers? Great, that means someone found you and decided to follow you (positive indicator). Lots of impressions? Awesome, you're one step closer to being remembered by a consumer when they have a need for your product. Every metric provides a different signal, and we're foolish to say something is a 'vanity metric' because everyone else is saying so.

In the realm of marketing metrics, the tug-of-war between vanity and tangible outcomes persists. While the current trend leans toward prioritising measurable, concrete results, the argument for vanity metrics such as reach, impressions and likes remains. Billy Loizou, area vice president at Amperity, details the conflict and shares why it’s time to say goodbye to vanity metrics in 2024. Read the full story in MarketingMag: https://loom.ly/4GYXIQY #MarketingMetrics #VanityMetrics

‘The industry has hollowed out the meaning of empathy to the point where I think we should bin it. It’s just not credible. Marketers aren’t good at it, and there is a strong case that we shouldn’t be doing empathy at all.’ My latest column for Marketing Week. #marketing #advertising #empathy https://lnkd.in/egum_6aa

Do you know that even small oversights can cost you the loss of potential customers and financial losses? Many entrepreneurs make mistakes that can significantly limit the effectiveness of their campaigns. Discover the 3 most common mistakes made in advertising campaigns! 💸 Too small budget: Everyone wants to maximize profits and minimize losses. However, starting with a too small budget can result in insufficient results, making campaign optimization difficult and leading to expensive outcomes. Expensive results equal ineffective campaigns. 🎯 Too many ad sets with different target groups: Creating multiple ad sets with different target groups can lead to competition in auctions and artificially inflate advertising rates. It's worth considering whether target groups overlap, which can waste budget on competition between them. 🔄 Too frequent changes in the campaign: Launching an advertising campaign and changing it every week is also a serious mistake. Each change in the campaign restarts the optimization process, wasting time and resources. Longer-lasting campaigns, without unnecessary changes, are more predictable and effective. How about you? Have you also encountered any of these mistakes? 🤔 👥 @dan.boguslowicz 🏢 RH Growth 📌 #GDAŃSK 🌐 rhgrowth.com 📧 [email protected] 📞 +48666111379. . . . 🔍 Keywords 📌 Marketing 📌 Social Media 📌 Leads 📌 Ads #Marketing #AdvertisingTips #Advertising #Campaign #Target #Audience #SocialMediaAds #MarketingStrategy #BusinessGrowth #ROI #Analysis