Attain’s Post

Parents are gearing up to spend nearly 22% more on back-to-school shopping this year, according to a new JLL survey. Retail Dive takes a look at when and where consumers plan to do their back-to-school shopping:

🚨Consumers have already started back-to-school shopping🚨 A recent survey shows that 49% of US adults are beginning their back-to-school shopping early this year. This is a golden opportunity to engage early and connect with shoppers right from the start. 🛒✨ The numbers look great! US back-to-school retail sales are set to grow by 3.2%, hitting $81.16 billion. 🚀 While physical stores are still leading with 65.1% of sales, e-commerce is steadily climbing, now making up 34.9% of the market, up from 31.5% in 2021. This means having a seamless online and in-store strategy is more important than ever. Check out the full article and start planning your back-to-school sales promotions in advance! https://hubs.li/Q02BKq6q0

“Parents expect their back-to-school spending to rise 21.8% year-over-year, spending $475 per child compared to $390 last year, according to a new JLL survey of 1,026 parents conducted in May.” “Respondents said they plan to shop the most at Walmart (46.4%), Amazon (35.4%) and Target (32.6%), the survey found. Fewer said they plan to shop with other major retailers like Costco (6.5%), Old Navy (3.8%) and Dollar General (2.8%).” “About a quarter of survey respondents said they’ve already begun back-to-school shopping, followed by consumers who began shopping in June (22.1%) and parents who will start shopping in July (20%) and August (16.8%), the survey found.” “As consumers prepare to check off their back-to-school shopping lists this year, major retailers have introduced their summer sales events. Amazon is hosting its Prime Day sales event from July 16 to July 17. Other retailers, including Target, Walmart, Best Buy and Kohl’s are following suit.” - Tatiana Walk-Morris

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.

Retailers are adapting to evolving consumer preferences by offering new deals and flexible payment plans. Here's what you need to know about the back-to-school shopping landscape.