ATscale, the Global Partnership for Assistive Technology’s Post

Now that the Paris #Paralympics2024 has come to an end, let’s ensure we continue the momentum by advocating for increased access to assistive technology. This is key to creating a truly level playing field, allowing more children and adults to participate in sports at school and within their communities. As the most accessible Paralympic Games yet, @Paralympics 2024 has shown us what’s possible. Let’s keep pushing for global access to assistive technology so everyone can unlock their full potential and engage in the sports they love. Join ATscale, the Global Partnership for Assistive Technology in the mission to make this a reality. Let us continue to work together to ensure that no one is left behind! #UnlockTheEveryday #Paralympics2024 #mobility

Have you seen Channel 4 ‘s promo ad for the Paris 2024 Paralympic Games yet? Irreverent. Hard hitting. Compelling. At a little over 2 mins, “Considering What?" is the latest of their powerful campaigns that highlight these incredible athletes to challenge patronising attitudes and change perceptions about disability. Replacing its ‘Superhumans’ forerunner, this campaign challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities. https://lnkd.in/eikxjzqQ Created by Channel 4’s multi-award-winning in-house agency, 4creative, the film captures the reactions of people as they watch Paralympic sport which, although well intentioned, are misguided and don’t appreciate Paralympians for what they are – world class athletes. Rather than showing the athletes “overcoming their disabilities”, the film depicts Paralympians taking on and overcoming forces such as gravity, friction and time – the impassionate elements and unchangeable forces of our world – that make no exception for any athlete, regardless of someone’s disability. A world-class concept worthy of the world-class sportsmen and women it showcases. Kudos to Channel 4 for their dedication to promoting the Paralympics and for the enthusiastic audience that it has successfully cultivated. Its coverage of the Tokyo 2020 Paralympic Games reached over 20 million viewers, which is a third of the UK population. Additionally, their innovative approach on social media garnered 4.1 million views on TikTok. #Paralympics #Inclusion #Diversity #Channel4 #Respect #GlobalCommunity

As we come down off the Paris Olympics high into our half time break before the Paralympics it's a good time to think of the legacy from the games. Many conversations focus on the stadiums. The built infrastructure. Not all legacy is bricks and mortar however. Sometimes it is an investment in a life changing technology. Something that needed a chance to shine on the world stage to show its value. This is our challenge for Brisbane 2032 to uncover those opportunities and help them blossom. #Olympics #paralympics #paris2024 #brisbane2032

Next week I will finish my term as Deputy Chair of Channel 4 It has been a huge privilege to be associated with Channel 4 for all these years and, as the Paris Games approach, I wanted to celebrate #C4: #theParalympicBroadcaster. At LOCOG (London Organising Committee Of The Olympic & Paralympic Games) we wanted the #London2012 Games to create a new #Paralympic paradigm – we wanted to change hearts and minds and get the sport in front of hundreds of millions of new ‘Para’ fans. Doing the deal with Channel 4 was such a huge part of this. “We sold all the Paralympic tickets, we needed a massive moment to drive broadcasting audiences” Channel 4 got it. Their vision and the “Meet the Superhumans” campaign was spectacular. The ad is studied in schools (on the GCSE and A level curriculum) and 79% of people said they felt “more comfortable discussing disability” after seeing it. The Last Leg and Is it Ok.. was similarly groundbreaking. #Rio2016 took it on a stage when Channel 4’s coverage of the Rio Paralympics was watched by nearly half of the UK population. #Tokyo2020 was a difficult games but great coverage again by C4. And It has just been announced that Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the #Paris2024 Paralympic Games… As Clare Balding says, "it’s about how the games make you feel". And as the Daily Mail put it, "Channel 4's joie de vivre shines through its Paralympics coverage" Channel 4: the Paralympic broadcaster. Sending a message to the world through #sport, a narrative of #inclusion, a tale of #empowerment and the legend that hope will always conquer fear.   #Disability #Sports Alex Mahon Craig Spence Department for Culture, Media and Sport International Paralympic Committee ParalympicsGB Ofcom Creative Diversity Network (CDN) Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

2.5 million tickets sold, not given. Accessible and transformational. The Paris 2024 Paralympic Games were a groundbreaking event that showcased the true essence of the Paralympic movement. 🏅 From the record-breaking performances to the electrifying atmosphere, these Games have set a new benchmark. Here are my key takeaways: 👉 Unmatched Spectacle: The combination of sport performances, great venues, and smooth operations made the Paris Games truly spectacular. The participation of Parisians and spectators added to the magic, creating unforgettable moments like France’s blind football gold at the Eiffel Tower. 👉 Momentum and Opportunity: Conversations in Paris were filled with optimism. With upcoming Games in LA and Brisbane, the focus is on opportunities rather than challenges. The Paralympic Movement has strong momentum, inspiring other organizers and host cities to seize the chance for transformational societal changes. 👉 Inclusive Atmosphere: The sale of 2.5 million tickets, highlighted the accessibility as well as appeal of the Games. Families and groups participated, creating a special atmosphere that emphasized the Paralympic Games' ambition to lead transformational changes in society. The fans' support was incredible, showing enormous appreciation for the athletes. This respect and admiration were not just for the French team (although the video shows a very French moment) but for all participants. The Games demonstrated what humanity can achieve when given the opportunity to succeed. As always, it's now up to us to make a difference in our daily lives. The inspiration from the Games should translate into acceptance and action. Let's stay committed to celebrating every win and fostering a more inclusive society. What was your most memorable moment from the Paris 2024 Paralympic Games? #Inclusion #Paralympics #Transformation

They’re not playing games… 💪 🇫🇷 We've worked alongside our friends at adam&eveDDB & adam&eveNYC on a new campaign for the International Paralympic Committee, challenging harmful misconceptions about the Paralympic Games by drawing attention to all the impressive, edge-of-your-seat action that takes place at one of the most gruelling tournaments in the sporting calendar. Informed by insights which reveal that people too often perceive the Paralympics purely as a celebration of inclusivity, our 60" launch spot, titled 'The Paralympic Dream', cuts through condescending tropes to highlight how the Paralympic Games isn't just about giving people with disabilities a chance to 'try' sports. The campaign launched on the 20th May, to mark the 100-day countdown to the 2024 Paris Paralympics. Our team worked on all global adaptations of the campaign, delivering over 140 assets across 9 different markets for TV, online, and social. Read more about the campaign in ADWEEK 👉 https://lnkd.in/e-fBpB8c And have a watch below! 👀 #ContentCreation #BrandBuilding #CreativeIdeas #AdCampaigns #DigitalMarketing #AdCreative #BrandStorytelling #AdvertisingAgency #VideoProduction #MarketingExcellence #Paralympics #Paris

As the Olympic Games commence in Paris today, we look forward to three weeks of extraordinary achievements that will inspire a new generation of athletes and bring the world together. 🌍 The inclusion of new sports in Paris 2024, such as breakdancing, men’s artistic swimming, and kitesurfing, demonstrates how the Olympic Games have evolved with time. 🙌 In addition, the international Olympic Committee recently announced the Olympic Esports Games in 2025, which marks a pivotal moment in the evolution of esports. 🎮 This decision acknowledges the growing influence of esports and takes a significant step toward bridging the gap between traditional sports and the digital realm. 🌐 At Aonix Limited, we see this evolution aligning perfectly with our belief in adaptability and development as a key driver of business success. Much like the Olympics, we are constantly evolving in the digital landscape, bringing innovative products and services to our customers to help them work smarter, while respecting conventional methods where needed. We’re excited to be part of a future where innovation and heritage go hand in hand. 🤝💡 Good luck to all the athletes competing in Paris 2024! #Paris2024 #Olympics #Innovation #Inspiration #Adaptability #BusinessSuccess #Inspiration #Development #DigitalTransformation #GlobalUnity #SmarterWorking #WorkSmarter

This great feature from SVG Europe highlights the progression being made during Paris 2024 by Channel 4 and Whisper, as we deliver the ‘most accessible Paralympics coverage ever'. The feature highlights: - That coverage is being produced from a state-of the-art new facility in Wales that’s been designed with accessibility front of mind - That Channel 4’s coverage of the Paralympics is extensive, with more than 1,300 hours of live sport airing for free across Channel 4, More4, Channel 4 Streaming and Channel 4 Sport’s YouTube - That a 200-strong team that's working on what is set to be the biggest ever sports production in Wales. - That the coverage includes the first signed coverage on live sport, a signed live Opening Ceremony and the first deaf presenter in Rose Ayling-Ellis. - Channel 4’s Everybody Moves initiative which encourages disabled people to take up a sport. Paralympics coverage is interrupted at least four times a day to highlight the initiative through an onscreen QR code that links directly to sports clubs in a viewer’s local area. - And that there are already plans in place for more productions to be produced from this state of the art, accessible Centre in Wales, this year and next. Read the full feature here! https://lnkd.in/e4Qng8FK #Paralympics #MakeItHappen #Accessibility #SportsProduction

The Paris 2024 Olympics are here, but following just a few weeks after are the Paralympic Games. Forbes writer, Andrew Pulrang, recently wrote about how there are three key lessons people can take from the Paralympic Games. These lessons include avoiding an overdose of 'inspiration,' recognizing the specificity of the best Paralympic sports lessons and appreciating the enjoyment of watching Paralympic sports. Learn more about each of these and how you can appreciate the Paralympic Games: https://ow.ly/R11W50Sw31l #WeaverIndustries #ParalympicGames #DisabilityAwareness