Association of Canadian Advertisers (ACA)’s Post

I'm delighted to let you know, now that registrations are open, that I'll be speaking at the IABC World Conference in Chicago. My topic is "Oh I'm not into politics. What communications professionals can learn from political communications". Why that topic? Well, after more than 30 years in and around politics and social change, my experience is that most people, when asked, will instinctively indicate a dislike or distrust for politicians or politics. Yet they'll often be quite engaged, and a majority, sometimes in countries like mine the whole nation, will vote. SO what's going on here? What is it that's engaging people in such a famously distrusted category? What are the tools and approaches, the dark arts and the spin, but also the optimism and the hope, that drives what is a complex, multi generational, broad based yet also targeted, branding, marketing and engagement machine? And importantly, what's transferable? What can my colleagues learn about messaging, visuals, speeches, social media, and more, from politics that'll work for their role as internal, external, change or other communications/ corporate affairs disciplines. I've got some great political communications professionals in my network so don't hesitate to reach out and offer me your thoughts as I work up my presentation over the coming months. I'll be sure to keep it timely and fresh as this is a big year for elections in the US and beyond. In 2024, 40% of the world's population, 60% of GDP, and 80% of the world's market cap, are going to the polls. Chicago is known as the windy city and that's only partly due to the breeze. The rivalry with Cincinnati in the 19th Century first led to this derogatory term being used (since reclaimed!) So it's the perfect year and city for this presentation. I'd be honoured if you'd join me in the room where it happens this June!

Check out Todd Gulbransen's latest feature in the August issue of NACS Magazine. Todd dives into how PDI provides a bridge between #CPG companies and operators. Read the full article here: https://bit.ly/4cnAtcd #ConnectingConvenience

The wait is over 🙌 Presenting the theme of this year’s Annual Conference! Let us know what you are looking forward to at the 2024 conference in the comments below ⤵️ #MMANC2024Conference #LocalGov

I know as well as anyone that every city in the #North is different. While they might share things like a strong sense of community, the production of great music and extremely passionate sports fans, they all face different challenges and opportunities. Today, the annual Demos-PwC UK Good Growth for Cities Index has been released, and the picture across the North mirrors this. Our region is performing well for skills and jobs, and yet there's disparity in other crucial areas. This research is important, because it highlights the need for localised plans now more than ever. The introduction of industrial strategies that drill down into the heart of local issues is the only way that regional balance will move forward. You can read the full report on our website https://pwc.to/3XxtARz #GoodGrowth #EconomicGrowth

Are you an #associationexecutive attending Association of Association Executives (AAE) in Graz and are looking to discuss how #mobilestrategy can work for your #association? Visit my colleague Billy McLean of RD Mobile for a chat on this topic!

Series: Eventful Q4 (Post 3/3) Getting an in-mail invitation for any tech event is a calling to join no matter what. That’s the insane love for tech events for me. This time, its a bit different. It’s a Tech Talk hosted by DHA. A hall full of industry leaders, tech enthusiasts, innovators and partners who joined the grand inauguration of the DHA IT Park. Yes, you read it right. Defense Housing Authority is establishing a hub for innovation and technology in the heart of DHA. The project looks promising as the IT Park will definitely deepen technological advancements, businesses growth, and job creation. It was inspiring to witness the commitment of DHA to encourage a thriving ecosystem for the IT industry. The honorable chief guest, the interim Federal Minister of IT and Telecom, Umar Saif promised developments including the IT infrastructure, international payment solutions, and IT exports to be put on the forefront. The highlighted questions were how it will cater to other sectors like healthcare and education to enhance overall progress. We have heard a couple IT Ministers back in the days talking about policies that turned out to be just discussions or hollow systems but this time, we are more than hopeful and looking forward to witnessing the DHA IT Park to become a hub of excellence, driving the digital transformation of the region. 🚀

Last week at Informa's MNVOs World Congress, I had the privilege of representing MVNO Europe (European Association of MVNOs) on a panel discussion moderated by Alessandro Denaro on “𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗘𝗨 𝗧𝗲𝗹𝗲𝗰𝗼𝗺𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗘𝗖 𝗪𝗵𝗶𝘁𝗲 𝗣𝗮𝗽𝗲𝗿.” I want to express my heartfelt gratitude to my esteemed fellow panellists for the insightful discussion on such a crucial policy topic for the industry: ·      Kamila Kloc (Director Digital Decade and Connectivity, DG CONNECT, European Commission) ·      Laszlo Toth (Head of Public Policy, GSMA) ·      Cláudio Teixeira (Legal Officer, BEUC - The European Consumer Organisation The panellists could all agree on one thing - the strategic and critical role of digital infrastructure and services for the wider European economy.   While GSMA believes that initiatives should be launched to enable European telecom operators to build scale by allowing in-market consolidation, BEUC and MVNO Europe are concencerd that fostering a few European champions will lead to empowering former monopolists to the detriment of competition and consumer welfare. What is clear from our lively panel discussion is that we stand at a pivotal moment for the European telecommunication’s regulatory framework. Excited for more discussions, collaborations, and breakthroughs! Let’s light up the path toward a connected future. #MVNO #MVNOsWorldCongress #WhitePaper #Transatel #OneNTTdata #EU #Digital

Vote for Oman To vote : https://lnkd.in/dCxuexTA Follow the steps: Vote/ voting form/ AL C7. E - business, Analytical Portal (Bayanat) *Registration required, Register for an account (if you haven't already)

🚀 Two years in, the Broadband Equity Access and Deployment (BEAD) Program is gaining momentum! Our latest Topic Scorecard reveals key insights and opportunities for shaping opinions and leading the market. 📈 Download the scorecard now and explore the latest BEAD news from our brands! Download HERE: https://bit.ly/4gqSvNQ #BEAD #HighSpeedInternet #DigitalInfrastructure #EndeavorBusinessIntelligence

🌍 Insights from Jan-Christoph Oetjen at MWC Barcelona! 🏛️ Jan-Christoph Oetjen, Vice-President at the European Parliament, sheds light on the complexities of Europe’s diverse regulations across different member states. He discusses the challenges posed by this fragmentation, as well as the potential for innovative solutions to harmonize and strengthen Europe's position. Watch the full episode here 👉https://bit.ly/3Wl0Bjx #EuropeanParliament #RegulatoryChallenges #Innovation #DiversityInEurope #MWC