Assembled Brands’ Post

🤔 As a eCommerce as a rule of thumb remember this ⬇ The customer is always right that was always known as a term for shoppers in brick and mortar locations.However today it has transcended. 🌌 Feedback Loop: Listen to the customer.Encouraging feedback to actively make improvements is one of the best strategies you can employ. Showing respect for your customers 👨 in that you value their opinions will allow your brand to reap greater rewards,as you'll get more of an initiative from your exsiting base,increased loyalty through brand advocacy is paramount. What will you do differently for this ? 🔔 Follow me for updates on how you can skyrocket🚀your ecomBiz ! ------------------------------------------------- #digitalmarketing #marketing #branding #business

DTC brands, be cautious – you might be undermining your own success. In the race to revolutionize markets and captivate consumers, many Direct-to-Consumer (DTC) companies are unintentionally harming their sales. The culprit? Neglecting the basics of consumer trust and product authenticity. While the appeal of cutting-edge marketing tactics and AI-driven personalization is strong, these strategies can fail without a solid foundation. Prioritizing short-term engagement metrics over long-term customer relationships is leading many DTC brands astray. Ask yourself: Are your efforts to stand out causing you to overlook what truly matters – delivering value and building trust with your consumers? It's time to readjust. Focus on transparency in your supply chain, invest in authentic customer service, and remember that quality should never be sacrificed for the sake of innovation. Your task, if you accept it, is to critically examine your brand's priorities. Are you nurturing loyalty, or are you unintentionally driving customers away? Let's discuss how we can refocus on building lasting brands that genuinely connect with consumers. Share your thoughts and strategies for sustainable growth below. #DTC #branding #customerloyalty #sustainablegrowth #marketing #marketingagency

Which innovative loyalty marketing strategies are brands using to meet changing consumer demands? Read our guide to get ahead of the "loyalty calamity" that underscores the trends and shifts in consumer brand loyalty. https://bit.ly/3WAaUR0 #CustomerLoyalty #ShopperMarketing

Cultivating brand loyalty is crucial for maintaining a competitive edge in today’s market, where consumers seek more than just transactions—they desire trust and consistent quality. This article explores the essence of brand loyalty, which develops as brands consistently meet customer needs and share common values, leading to repeat purchases and resistance to competitors. Key strategies for fostering loyalty include offering exceptional customer service, establishing a resonant brand voice, implementing rewards programs, and leveraging social media insights to align with consumer preferences. https://lnkd.in/dwaNSPJP #BrandLoyalty #CustomerEngagement #CustomerServiceExcellence #BrandCommunity #CustomerRetention #BrandVoice #RewardsProgram #SocialMediaMarketing #CustomerCare #BrandAdvocacy

🤝 Every successful branding strategy not only encourages consumer loyalty but finds ways to strengthen it. Recent stats indicate that today's shoppers are more trusting of family-owned businesses. (So, if your biz falls in that category, make sure your branding highlights that!) 🛍️👨👩👧👦 #FamilyBusiness #TrustInBranding #ConsumerLoyalty

There are lots of insightful takeaways from the recent ADWEEK webinar sponsored by Stackline. Benjamin Felix and Michael Lagoni talk about navigating the turbulent waters of customer loyalty, highlighting that only 12% of customers stick around post-purchase! This and many other key insights bring to the forefront the "retention crisis" that many brands, even the top brands, are facing. So how do we combat it? How can your brand retain more customers while increasing brand awareness? Check out the seminar by registering below and let's connect on your brand's goals! #CustomerRetention #BrandLoyalty #DigitalMarketing #ConsumerBehavior #EngagementStrategy

Stop Devaluing Your Brand! Brands nowadays needs to do less of: - Overusing discounts - Price wars - Competitor comparisons Instead, focus on: - Telling Your Brand’s Story: Share what makes your brand unique. - Mapping Customer Journeys: Understand and enhance the customer experience. - Providing Entertainment and Education: Engage and inform your audience. Sure, discounting will lead to short term sales. But it can kill brand-value when used over and over. Every interaction shapes your brand. Prioritize adding value. Enhance your brand image. Plan for long-term success. ------------ What now? + Follow me for more. #ecommerce #dtc #marketing #digitalmarketing

The Evolution of Unique Selling Proposition (USP): A 50-Year Journey   1. Historical Genesis: The concept of Unique Selling Proposition (USP) originated in the 1940s, pioneered by advertising legend Rosser Reeves. Reeves emphasized the need for a unique and compelling selling point to distinguish a product from its competitors.   2. Reeves' Three Criteria: Reeves outlined three criteria for an effective USP – it must be unique, highlight a significant benefit, and be easily understood. These principles laid the foundation for strategic product positioning.   3. Advertising Revolution: The 1950s and 1960s witnessed the widespread adoption of USP in advertising. Brands like Volvo (safety), M&M's (melts in your mouth, not in your hand), and FedEx (overnight delivery) successfully embedded unique propositions into their marketing strategies.   4. Digital Age Integration: With the advent of the digital age, the concept of USP expanded beyond traditional advertising. Online presence and e-commerce platforms necessitated a reevaluation of USPs, incorporating factors like user experience, convenience, and technological innovation.   5. Consumer-Centric Approach: In the modern world, successful USPs are often rooted in a deep understanding of consumer needs and desires. Brands focus on building emotional connections, sustainability, and social responsibility, aligning their unique selling propositions with broader societal values.   6. Globalization and Cultural Sensitivity: As markets globalize, brands must adapt their USPs to diverse cultural contexts. A universal appeal, coupled with sensitivity to local preferences, ensures that unique selling propositions resonate across borders.   In conclusion, the Unique Selling Proposition has evolved significantly over the past 50 years, adapting to changing consumer landscapes and technological advancements. Brands that understand and effectively communicate their unique value continue to stand out in an ever-competitive market. 📢 Feel free to share your thoughts on the evolution of Unique Selling Proposition (USP) in the comment box, and let's discuss your definition of USP and its significance in today's dynamic market! #USPChronicles #AdvertisingEvolution #BrandDifferentiation #DigitalAgeMarketing #ConsumerCentricity #GlobalBrandStrategies #UniqueValueProposition #BrandInnovation #MarketingHistory #SustainableBranding

Consumer Journey: Awareness: The consumer first becomes aware of a product or service through advertising, recommendations, or online discovery, sparking initial interest. Consideration: They actively research and evaluate different options, comparing features, benefits, reviews, and prices to make an informed decision. Decision: After weighing their choices, the consumer decides to purchase the product or service that best meets their needs and expectations. Post-Purchase & Loyalty: Following the purchase, the consumer's experience with the product influences their satisfaction, leading to repeat purchases, brand loyalty, and potentially becoming an advocate for the brand. ⭐ To get to know more about making a consumer journey better, join us at Amsterdam this November in 2024. #consumerjourney #consumers #marketing #decisionmaking #summit 

Lowering your prices won't increase sales. Constant discounting can cheapen your brand image in the eyes of consumers. Pricing that's too low, may indicate that your price is below perceived value. Lower prices might attract bargain hunters, but these customers are likely to chase the next deal. They're less invested in your brand and less likely to become loyal advocates. So, if you want to attract customers who appreciate your offering, then consider making adjustments: - Invest in Brand Storytelling - Highlight Your Value Proposition - Exceptional Customer Experience Focus on building a strong brand identity, a compelling value proposition, and fostering loyalty, you can create pricing that drives sales and profitability. #salestips #brandingtips #marketingtips #digitalmarketingtips #smallbusinessowner