“To better connect values and strategy, Grand’s recommended approach is to consider three components: the values themselves—the organization’s purpose or identity; value creation—the organization’s proposal or claim for how it creates value; and its valuation—whether or not internal and external stakeholders accept that value claim. “If organizations are successful in actually relating those three in a circular way, systematically, to me that would be very important to really address value creation in the strategy,” Grand says. "
"To keep the organization moving forward, he adds, organizations must take value creation into account across three time horizons: operational, over the next two to three years; strategic, a five- to-ten-year timespan; and speculative, extending into the more distant future. “If you only have the first two without the speculative dimension, you are much too close to the present, and you just extrapolate what you do today. You are not able to really open up for new opportunities and possibilities,”
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