Aspiriant’s Post

On the Korn Ferry Briefings Podcast, Jackie Bebenroth sat down with Korn Ferry CMO Jill Wiltfong to dissect how brands are evolving to catch the attention of Gen Z consumers. Because a whopping 70% of Gen Z wants to buy from brands that make a difference in the world, brands should take stock of their initiatives and how they express purpose. Takeaways from this episode: ✅ Experiences: Entertain & engage! Brands, take note: this audience craves entertainment. The more you deliver experiences, the better off you'll be. ✅ Connection: Dubbed the loneliest generation, Gen Z seeks connection. Brands, be the foundation for community and belonging. ✅ Internal Evangelism: Smart leaders know that big brand shifts need internal buy-in first. Get your team on board for a more grassroots movement. Listen to the full episode here: https://lnkd.in/eM43Rp9c #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing

🎧 Join us on the STR Unfiltered podcast as we dive deep into the world of personal branding with none other than Hank Norman, the Brand Builder behind Grant Cardone, Mel Robbins, Steve Harvey, and many more household names. 🚀 👉 Discover the secrets to building an authentic personal brand that truly connects with your audience. 👉 Hank Norman shares his insights on addressing your audience as a single person, embracing vulnerability, and finding your unique voice. 👉 Learn why sharing your opinions and taking a stance on controversial topics can add depth to your personal brand. Don't miss this episode! Head over to www.STRunfiltered.com and listen now! 🌟 #STRUnfiltered #PersonalBrand #PodcastEpisode #HankNorman #BrandBuilding

🎧 Join us on the STR Unfiltered podcast as we dive deep into the world of personal branding with none other than Hank Norman, the Brand Builder behind Grant Cardone, Mel Robbins, Steve Harvey, and many more household names. 🚀 👉 Discover the secrets to building an authentic personal brand that truly connects with your audience. 👉 Hank Norman shares his insights on addressing your audience as a single person, embracing vulnerability, and finding your unique voice. 👉 Learn why sharing your opinions and taking a stance on controversial topics can add depth to your personal brand. Don't miss this episode! Head over to www.STRunfiltered.com and listen now! 🌟 #STRUnfiltered #PersonalBrand #PodcastEpisode #HankNorman #BrandBuilding

In most industries, it's common to find that companies look and feel remarkably similar. This is usually because they are trying emulate the dominant market leader. It may seem like a safe strategy, but in realityu it leads to a lack of differentiation. Why Differentiate? In a market where many businesses blindly follow the leader, introducing a unique brand personality can make your company not only noticeable but memorable. It’s about more than just doing things differently; it’s about resonating with your audience in a way that feels both genuine and innovative. Be Bold, Be Different: Don’t shy away from injecting personality into your brand. Whether through quirky social media campaigns, unconventional advertising, or bold thought leadership, standing out is your strategic advantage in a stagnant market. Remember, in a sea of sameness, the brands that dare to be different are the ones that capture attention and loyalty. Don’t just compete—set new standards. Hear more from Chris Outlaw, creative director at Elements Brand Management and host of the Unified Brand podcast, on the Demand Gen Fix podcast episode 42 at: https://lnkd.in/ghD5Nn6i #BrandStrategy #MarketingTips #BusinessDifferentiation #DigitalMarketing

Explore the evolution of inclusivity in the retail landscape. Our scouts delve into the landscape of a new wave that transcends visible differences, signaling a revolution in the industry. Discover more about this shift towards embracing the full spectrum of differences in our latest blog. Read it today. https://buff.ly/40YX7DA #Inclusivity #Retail #Shoppers #RetailInsights #Podcast

📆 Your Basket Is Empty Wednesday pod drop 💡 Influencer guest ......... Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is a major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful.  This is highly recommended listening for any fractional enthusiasts or people trying to build fractional teams. CC Joseph, Chris, Chris, Adison, Elizabeth, Louise, Rob Link in the comments to listen 🤙 ......... Proudly powered by Centra⚡️, learn more about them here: https://lnkd.in/esamDA46 #podcast #fractionalexecutive

🔥 Redefining Power: The Unstoppable Impact of Purpose in business🔥 In the latest episode of 🎙Business4Good podcast, Alessandro Manfredi, #Dove CMO, reveals why embedding purpose into brands isn't just beneficial—it's essential for modern business success. Here are five takeaways from our conversation: 1-Purpose Enhances Differentiation: In a fragmented media landscape, a clear and meaningful purpose helps brands stand out and resonate deeply with consumers. 2-Purpose Attracts Talent: Companies dedicated to a meaningful cause attract not just customers but also passionate employees who drive the brand forward. 3-Authenticity in Action: Genuine commitment to purpose involves substantial investment—not just in campaigns but in actions that align with your brand’s values. 4-Communicative Impact: Purpose needs to be seen and heard. Effective communication about purpose not only boosts brand image but also amplifies social impact. 5-Purpose DOES Drive Business: Integrating purpose with business strategy and brand identity leads to tangible business growth and innovation. ❓ How are you integrating purpose to shape the future of your brand? ⏭ Link to the full episode in the comment box #BusinessWithPurpose #FashionLeadership #BeautyInnovation #SustainableFashion #PurposeDrivenBusiness #performance #brand #csr #hr #cmo #innovation

LISTEN: How can CMOs simplify their brand’s experience? In today’s rapidly evolving market, simplicity has emerged as a driving force behind successful brand experiences. In the latest episode of Siegel+Gale Says, Rishi Dhir, Head of Strategy, EMEA, provides practical guidance for CMOs seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. (Link in comments.) #Branding #BrandExperience #EMEA #OurPeople #Podcast #Strategy #SimpleIsSmart

I love this quick segment with my friend Alessandro Manfredi. It goes right at the heart of the most fundamental question of Profit vs Purpose. Ale very astutely highlights that when done well (ie with authenticity) purpose and commercial success feed from each other! Sharing with my friends at Conscious Capitalism Atlanta and at Chief Outsiders . #powerofpurpose, #profitandpurpose

Brand strategy frameworks. Yes, that old chestnut! 🌰 🤣. We went there. And so did the brilliant Sarah Robb. In fact, Sarah meticulously analysed 180+ leading global brands to uncover the strategic nuances that drive their market dominance. And she shares it all in to the latest episode of the JUST Branding Podcast, with yours truly and cohost Jacob Cass 🦩. Together we delve into Sarah's comprehensive research and explore her revolutionary “Unselfish Framework". This framework demystifies the often "proprietary" process of brand development — without the jargon! We also tuck into the process and what #leaders need to know when going on the joinery of building a strategy led brand. So. Don't miss this one. Tune in here: ➡ https://lnkd.in/dNVWhiyc #branding #brandingpodcast #strategy #positioning #podcast