Senior Product Manager | Innovator in Product Lifecycle and Supply Chain Excellence | Enabling Profitable Strategies through Technology and Customer-Centric Approaches
𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲: 𝗔 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗨𝘀𝗶𝗻𝗴 𝗮 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 (with 𝗩𝗶𝗱𝗲𝗼 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 ) 📜 Long ago, McDonald's wanted to innovate their milkshake. Using extensive data, they created an ideal user persona. They interviewed these personas and made changes based on their feedback. But it failed. Why? Because the product became too complicated, customers did not buy it. 😟 Later, a group of consultants discovered an interesting insight: 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗺𝗶𝗹𝗸𝘀𝗵𝗮𝗸𝗲𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗹𝗼𝗻𝗴, 𝘀𝗼𝗹𝗶𝘁𝗮𝗿𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘀𝘀 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 🎢 This single insight grew McDonald's market by 700% 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗶𝗹𝗸𝘀𝗵𝗮𝗸𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆! 🚀 So, what is this insight called? It’s called 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲 by the user. 🛠️ 💡 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗝𝗼𝗯 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲? Job to Be Done is 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁𝘀 of your users. Then, identifying unmet needs, thinking of the solution, and determining the job the user is ultimately trying to accomplish. Asking customers directly, "What do you want?" doesn’t work. Instead, the focus should be on 𝘁𝗵𝗲 𝘁𝗮𝘀𝗸𝘀 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 is trying to accomplish with the product. 🎯 You can leverage this principle to understand the needs and wants of a user. The solution to unmet needs becomes the value proposition of any product. 💡 So, remember the 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲 framework next time you try to create a product! 🧠 𝗛𝗮𝗽𝗽𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴! 📚 Video link : https://lnkd.in/gtaEvtXd #ProductManagement #ProductOps #ProductDevelopment #GrowthHacking #UX #CustomerCentric #ProductLaunch #Innovation #Agile #Tech
Thank you Ashu Mishra for sharing this insightful post on the Jobs to Be Done (JTBD) framework! It's a fascinating concept that can revolutionize the way we approach product development. It's a brilliant illustration of why we need to dig deeper than surface-level customer feedback. In my experience, some of the most successful products I've worked on were those where we uncovered an unexpected "job" that our product was doing for users. The Jobs to Be Done framework reminds us that innovation isn't always about adding more features or creating entirely new products. Sometimes, it's about understanding the fundamental human needs our products are addressing and finding better ways to meet those needs. Jobs to Be Done framework reminds us that sometimes, the product we think we're selling isn't the one customers are buying. And when we figure out what job customers are really hiring our product to do, that's when the magic happens. Next time you're developing a product, don't just ask what features users want. Ask what job they really want your product to do. You might just uncover the next milkshake miracle! 😊
Great read🙌🏻
Wow, what an enlightening post Ashu Mishra 🌟 The Jobs to Be Done" framework is truly a game-changer in understanding the deeper motivations behind customer behavior. It's fascinating how a simple shift in perspective can lead to such monumental growth. 🚀
Wohho. What a nice example buddy Really appreciate it :)
This is like a marvel comic minus the color and graphics but packed with insights and actionable content. Keep sharing 😄
Thanks for sharing this insightful case study—it's a great reminder to always focus on the real needs of users when developing products. The 'Jobs to Be Done' framework is such a game-changer in understanding customer needs.
The 'Who' vs 'Why' concept is something to be thought about. Interesting share Ashu Mishra 😊👍
Absolutely love this case study 🙌 Understanding the job, not just the product, is key Ashu Mishra
Love this.. beautiful representation
Senior Product Manager | Innovator in Product Lifecycle and Supply Chain Excellence | Enabling Profitable Strategies through Technology and Customer-Centric Approaches
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