Ashley Buchanan’s Post

📍Starbucks emphasizes not just selling coffee but also providing a unique experience for customers, from the ambiance of their cafes to the personalized service and the craftsmanship of their drinks. The atmosphere and overall experience are integral parts of what makes Starbucks popular beyond just the coffee itself🔥 📍A logo is just one element of a brand. Branding encompasses everything that shapes people's perceptions and experiences with a company or product. It includes aspects like the company's values, messaging, visual identity (including the logo), customer service, product quality, and overall reputation. It's about the emotional connection and recognition that people have with a brand beyond just its visual symbol🏷️ 📍Creating a unique and consistent experience is crucial for building a strong brand. This means ensuring that every interaction a customer has with your brand, whether it's through your products, services, website, or customer support, reflects the same values, tone, and quality. Consistency helps build trust and loyalty among customers, while uniqueness sets your brand apart from competitors and creates memorable experiences that keep customers coming back 📍 For More Updates Follow “Lalit Kumar"🤩 #logo #brand #experience #consistency

Which stores are open on Thanksgiving? Not because I want to shop. I actually have higher regard for store Brands that are closed. Here’s the thing: Open or not open reveals true Brand Values. → From a consumer perspective, it feels off, to me, to lure people in with sales on Thanksgiving Day. Even worse, it makes a big statement about how a Brand treats employees – who either have to work or who get the day off to be with family. What do you think… should stores be open or closed on Thanksgiving Day? #Thanksgiving #Retail #BrandValues

Unlocking Starbucks Marketing Secrets!! #MarketingInsights #BrandStrategy #CustomerExperience #Starbucks #MarketingTheories #DesignPrinciples #PsychologicalMarketing #BrandEquity #ExperienceEconomy #Personalization #SocialProof #ScarcityMarketing #StoreDesign #PackagingDesign #CustomerEngagement #MarketingTactics #BusinessGrowth #ConsumerBehavior #MarketingTrends #BrandSuccess

What a great year for NewStore. During the craziness of a year - it is often difficult to step back and appreciate all that we have accomplished - and we accomplished quite a bit - as people, teams and a company. #newstore #retailinnovation #whatacoolcompany

🚀Alert! 🚀 Don't miss out on the latest innovation from ROL Retail Concepts! 🌟 Introducing our cutting-edge checkout solution. 💳 Learn more about our newly developed concept and stay ahead of the curve in retail technology. #RetailInnovation #CheckoutSolution #ROLRetailConcepts

Top 13 Department store chains with Unforgettable slogans. 1. UnbelieVable see the V (Value City) 2. Magic of Macy's (Macy's) 3. Expect More, Pay Less (Target) 4. Save Money, Live Better (Walmart) 5. There's Smart and There's Kmart Smart (Kmart) 6. You're gonna like the way you look, I guarantee it (Men's Wearhouse) 7. I love your style (JCPenney) 8. How doers get more done (The Home Depot) 9. Expect great things (Kohl's,) 10. I'm a Toys R Us kid (Toys R Us) 11. I got it at Ross (Ross) 12. America's Toy Store (Kaybee) 13. Your surprise is waiting (Marshalls)

Seeing the Macy's news and other major retailers IKEA Barnes & Noble, Inc. Kohl's Nordstrom reducing store sizes (among other changes) as they try to compete with on line shopping makes me realize why indie toy stores survive and grow (if we continue to adapt ahead of the “big guys”). We have been adapting faster because we have to! Why? 1. Store sizes are usually between 1500 - 5000 sq ft. ( Retailers signed leases averaging 3,200 square feet during the first three quarters of 2023 The Wall Street Journal ) Rent costs are reasonable and affordable. 2. Product mix curated tightly to reflect local communities. Smaller size stores force better buying decisions. 3. Less team members needed but higher quality to run a successful store. Usually 3-5 key players. 4. Social Media allows the local smaller retailer to still have a BIG voice in the marketplace. 5. Experiential retail has been carried out for years but needs upgrading to “Engagement Retailing”. (More on this at ToyFest ) Finally the indie traits most valuable are speed and agility to act, implement and change. Then repeat. #toys #toynews #toyindustry #gamesindustry #indietoystores #retail #retailindustry #brickandmortar

Growth is only lasting if it’s a product of improvement. For today’s students of business and commerce we should all take notes on the moves made by Starbucks, a company that innovates its way into more communities and street corners than any other coffee chain. It’s not always the major changes that facilitate expansion. Most of the improvements that matter are subtle and few. Starbucks has its eyes (and ears) focused on little adjustments like reducing ambient noise and making space design more functional for those with disabilities and it is these types of improvements that will carry their plan for a larger footprint. It will be worth watching what other improvements they might make down the road. #improvement #aceparking #growth #innovation #starbucks

In 2011, Starbucks removed the term "coffee" from their logo, and its sales increased dramatically. When it comes to design, many people believe that more is always better, however the reverse is true. Creating something basic takes longer since you have to de-clutter. When Starbucks removed the writing and black backdrop, it created a stronger, more memorable brand image. This decision was about cutting through the noise. A straightforward, concise message frequently beat a complex one. It's about making every element count and getting rid of anything that isn't useful. Simple #branding leads to increased #recognition and #loyalty. Having meaningful features is more important than having a busy design. Like Starbucks, you may refine your brand and offerings to focus on what is truly important. Remember that simplicity is difficult to achieve, but the end result is worthwhile. Craft your message, keep it simple, and watch your effect increase. #Starbucks #Branding #Marketing

I‘ve admired raye the store for a while, so I was thrilled (alongside Jessamy Queree) to recently catch up with pioneering founder Nicole Compen (pictured). A live test bed for emerging brands and a discovery space for consumers, it‘s refreshing to see Raye celebrate physical retail like it does. Here are 5 reasons why Raye really stands out to me: 💡 Focus: Raye has a clear, single-minded proposition. 🦋 Reincarnation: each Raye edition is different in design & product range. 📦 Minimalism: the store design and store staff let the product do the talking. 🔬 Discovery: Raye is testament to a growing consumer interest in ‘newness’. 📋 Testing: it’s a supportive space to get qualitative feedback on early concepts. Read our full interview here: https://lnkd.in/e7hUPhxU #rayethestore #retaildesign #productdiscovery #fmcg #popupshops #retailtrends #physicalretail #retailinnovation #npd #newproductdevelopment #retailstoreenvironments #newretailformat #retailconcept