Ashley Schapiro’s Post

In his Cannes edition of "Marketing for the Now" podcast, Gary Vaynerchuk and Spectrum Reach's Michelle Aragon chat about the value of #CannesLions2024 and the challenges of being a marketer in a fragmented industry: "Sometimes the calculated risk necessary to connect with your customers is stepping away from the "tried and true" method." Check out the full podcast: https://lnkd.in/eKZz-6kk

Explore Jane Ostler's Article "Creativity Drives Profit" in our TV Key Facts Book. 📚 Dive into the fascinating insights shared by Jane Ostler as she discusses the impactful program "Creativity is Business." Uncover key numbers that spotlight the profound influence of creative campaigns on media, brand, and commercial success, proving that creativity isn't just about recognition—it significantly drives profit. Delve into the article as it navigates the evolving role of AI in shaping ads and elevating campaign performance. Gain valuable insights into how CMOs can ensure distinctive advertising and stay ahead of the trends shaping the advertising landscape, including crucial themes like sustainability and diversity. Read more: https://lnkd.in/evnd575R #TVKF2023 #TV #Advertising #Insights #TotalVideo #Transformative

Straight Speak with Martin Sorrell Join Senior Editor Sonali Krishna for an in-depth conversation with Sir Martin Sorrell, Executive Chairman of S4Capital, on BrandEquityLive. This comprehensive interview explores the evolving landscape of advertising, focusing on the challenges and opportunities posed by Big Tech's data-sharing practices, the urgency of self-regulation amid strategic acquisitions, and the transformative impact of AI on the advertising, media, and global employment sectors. Sorrell provides expert analysis on the staggering market capitalizations of tech giants, often comparable to the GDPs of nations, and examines the symbiotic relationship between AI and media companies. This episode is essential viewing for anyone interested in the future of advertising and the pivotal role of technology in shaping global industries.

Looking to stay on top of the latest experience marketing trends? GPJ's Experience Intelligence has you covered. Our latest issue explores agency over tech, discovers the playful world of kidulting, looks back on storytelling at the Super Bowl, celebrates strides in experiential sustainability, examines AI images—and so much more. #gpjanz #experienceintelligence #gpjinsights #experiencemarketingtrends

Marketing Superstars—CMOs Deliver Brand Innovation: Business Insider shares its 2024’s list of innovative CMOs. These CMOs must grow their brands, reach out to new audiences, and integrate emerging technologies like AI. The CMOs represent brands as diverse as the Wall Street Journal, Chipotle, Walt Disney, and Travelers Insurance. The profiles raise these issues: What does it mean to be a marketing innovator in 2024? What attributes and traits do innovative marketers have in common? How can organizations bring innovation, brand growth and new and emerging technologies to marketing initiatives? https://lnkd.in/gNSmU_jG #businessinsider #chiefmarketingofficer #CMO #mostinnovative #innovation #brand #AI #JoyceFlory #ghostwriter #marketingcommunications      

It's a Happy Gilmore reference, damn it! Am I over-reacting? Back story: I just saw a post about a spot for Comcast Business. The post was about how the creative team at Goodby Silverstein & Partners used Midjourney to create boards for the ad. Link to that original post in the comments. It's a good post. Nice take from Piotr Bombol. It's a solid ad. The boards are well done. Kudos to everyone. RIP Carl Weathers BUT... Then I saw this post pop up a few times and it kept referencing "Caddy Shack". And the people re-sharing it kept mentioning Caddy Shack. There's no Caddy Shack reference in this spot. It's 100% Happy Gilmore. Christopher McDonald is in the damn spot. So I found the article the original poster referenced. And WOW! This a piece of AI-generated garbage. https://lnkd.in/e6pjTrCh It's the source of the original sin: naming Caddy Shack as the reference. Clearly the LLM confused it's golf movies. Piotr's original point is spot-on: genAI tools are now essential for creative development in advertising. But the irony here is incredible... A key factual error caused by AI in a convo about AI being used to create a commercial that's leveraging a major cultural reference...that the article gets wrong. Like ouroboros, but the snake is eating it's own head. Here's my point: Advertising creates and draws from culture. Culture is human. AI is a tool. It makes good boards. It writes bad cultural analysis. Here's my wildly speculative take: If enough erroneous AI articles get written, will the cultural reference eventually become so warped that Chevy Chase starts getting Chris McDonald's commercial residuals? Will Gen Z care?

The integration of #AI and sustainability is reshaping Adland, offering opportunities to reduce environmental impact while enhancing #campaign effectiveness. Despite a decline in sustainability-themed ads, consumer enthusiasm for eco-conscious brands is on the rise, signaling a clear need for #leaders and marketers to respond to sustainability demands effectively. Learn more about how AI is helping Adland become more sustainable here- https://lnkd.in/gScbNDSD #sustainability #adland

Mediums and the Battle for Our Senses In today’s world, whether it's social media, podcasts, streaming, radio, print, or TV, consumers face an ongoing challenge: deciding what to put in front of our eyes and ears. These forces are powerful. Yet, there's always a way to step back from technology and embrace the natural world—away from screens. With AI creating new channels of information at lightning speed, content and data flow like a never-ending river. Advertising is a powerful force on our senses, acting as the gatekeeper of attention. As Marshall McLuhan famously said, "The Medium is the Message." Look for the landscape to evolve where we enter a new stage of technological extension where the: "Sensory Mediums carry the Messages."

In marketing, we leverage advanced methods like AI to connect with audiences, yet the most impactful outcomes frequently stem from trusting our intuition. It’s the blend of innovation and instinct that truly drives success. Remember, sometimes the simplest approaches yield the best results when applied strategically. #cosmopolitanconsulting #marketing #realestate #marketingstrategy #business