"They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service."
- That's what Alisa Pritchard, VP of Marketing at Greyparrot, had to say about their experience working with us on the website.
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Greyparrot is an innovative business, using AI to bring new levels of automation and transparency to waste management.
With this kind of product, it's critical that the website clearly communicates the features and value to the target audience.
So, when creating their new website, we looked to enhance four key areas:
1️⃣ Brand identity – bring elements of the logo and brand into the website design to reinforce and enhance brand image.
2️⃣ Core messaging – enhance the succinct, impactful homepage message to summarise the solution and target market clearly.
3️⃣ Product benefits – structure content and visuals to showcase the product benefits buyers care about.
4️⃣ User experience – optimise user experience for a seamless path to conversion, enabling easy access to key information.
By improving these components, we built a website that aligns with their brand while effectively educating and converting buyers.
Check out the full project here: https://lnkd.in/eePX6w2G