The global pet care market is projected to hit $363.19 billion by 2030 🙀
It's a booming sector fueled predominantly by love for fur babies (or scaly ones)
The largest pet food brands include Nestlé Purina North America, Mars Petcare, and Hill's Pet Nutrition. They're big, they're making a ton of money, and they're household names.
But now comes the rise of the challenger brands such as: KatKin, Native Pet, and Spot & Tango. They're largely D2C, reaching out to consumers on platforms like Instagram and TikTok, highlighting the key to making healthier choices for your pets, and celebrating quality.
What I'd really like to talk about is the value propositions across these brands:
🐶 Nestlé: Your Pet, Our Passion.
🐈 Mars: A better world for pets
🐩 Hill's: Premium petfood backed by science
😻 KatKin: Love hard, feed fresh
🐕 Native Pet: Health isn't just for humans
🐶 Spot & Tango: Fresh dog food, reimagined.
All of these value props have things in common, they all:
✅ Lean into the pet's health
✅ Highlight quality
✅ Understand how much their audience cares about their pets
Because let's face it, making sure our pets have the very best is a massive part of being solid pet owners (or in the case of cats, the owned).
Pet brands have the unique position of having an emotional platform to leap from, and it works in different ways for every single one of these brands whether they're a startup or a massive global leader.
Gotta love the framework of emotional decision making! How are you using this for your brand?
⬇ Sweet photo of my two youngest cats having a cuddle 😍
#ContentStrategy #ValuePropositions #DecisionMaking #EmotionalTriggers #MarketingStrategy #ConsumerCentric
Congratulations! Looking forward to seeing you later this month in Saint Louis!