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😎💯“Consumers no longer want to choose between #sun protection and #skincare, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea. “In the United States, limited #UV filters are available to formulate effective sunscreens, making it difficult for brands to satisfy these consumer needs. While the trend toward improving aesthetics and reducing white-cast has led to a rise in the incorporation of #SPF boosting technologies, it is now followed by growing criticism from consumers, questioning the safety profile and misleading ‘mineral-only’ claims of products loaded with additives that are technically chemical filters.” ➡️This month we talk about the latest #suncare trends, including: 🌞#regulations with Sundeep Gill, PharmD, co-founder of Sun Deep Inc. 🌞multi-benefit sun care with Roni Rot, CEO of JOJOBA DESERT, Toussaint Jordan, MS, marketing manager, Solabia USA, Inc. and Applechem - A Solabia Group Company, and Jennifer King, director of marketing, cosmetic ingredients NA, Symrise Cosmetic Ingredients / Symrise AG 🌞consumers' shifting mineral sunscreen preferences with Jeroen van den Bosch, managing director, Uviva Technologies 🌞#SPF boosters with Sue Sender, director of marketing, Micro Powders, Inc. ➡️Get the full trend report here: https://lnkd.in/gfnmnH4V 📷Sydney Sang at Pexels