Repost 1 of 2 - We are so proud of Sade Nawrot and Dasia Braxton, our ADWEEK Mentorship Exchange Executive Mentees! Non-GenZ audiences, purpose, consideration, and differentiation – Check out Sade's Brandweek takeaways. #Brandweek #ADWEEK #commerce
First time at #BRANDWEEK in Phoenix, with my phenomenal co-worker from Arc Worldwide, Dasia Braxton, was a success! Dasia and I are both a part of the ADWEEK mentorship program as Executive Mentees and loved our time getting to connect with other people within the program as well as hear from marketing leaders on the future of brand building. The 4 #BRANDWEEK nuggets that stuck with me (even after leaving AZ): 1. Don't get blindsided by the fascination with Gen Z to the point where you're ignoring the generations that already love your brand. 2. As long as a brand is true to their purpose and identity one failed tactic won't ruin brand loyalty, the issues lies in going all in on an idea your brand can't own. 3. While awareness and conversion are important, we can't forget about consideration (especially since 90% of purchases are made from a consumer’s initial consideration set). 4. For brands that want to drive growth the key is to drive difference, not once, but continually.
