I’ve never been targeted with a paid ad for The Savannah Bananas. 🍌
I haven’t seen their content sponsored in my Instagram, X, Facebook, or LinkedIn feeds.
When I search for baseball equipment for my son or tickets to upcoming MLB games, Savannah Bananas Google Ads and PPC campaigns don’t pop up.
💭 Yet I am dreaming of the day my husband and I can bring our son to a game.
This is the power of your brand.
This is the might of earned.
This is the movement created by social.
Only fools forego the long-term impacts of investing in brand, culture, and connection for the temporary boosts of paid media.
Don’t ask me. Just check with the Bananas. 🍌
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I’m accepting new fractional work and consulting clients! With more than 12 years of experience building the reputation and relevance of brands, I lead a full portfolio of strategic #communications work with curiosity, courage, and creativity.
From a Fortune 500 to mid-size ad agencies, I’ve served as trusted counsel to senior leaders, championed brand-boosting #publicrelations campaigns, and built and executed reputation-enhancing corporate storytelling platforms.
Let’s chat! https://lnkd.in/gEEZK8Z7
The Savannah Bananas started as a small baseball team in the Coastal Plains League.
This weekend, they played in an MLB ballpark for the first time—completely selling out Minute Maid Park in Houston.
More on the team's unique strategy and growth » gofos.co/456JBhV
(via Joshua Koch/X)
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1moGood read!