Head of Venture Capital & Startups @ Google India, Independent Director, Investor & Bestselling Author, Ex SVP @TechMahindra, Ex CRO @ RateGain , Ex Head of Marketing @ HCL Technologies
#Beyond #Pride: How can brands form a genuine connection with marginalised communities? #Brands and the advertising industry all across the globe have made huge strides in recent years around awareness and support for the LGBTQ+ community. As per the latest #ThinkWithGoogle article, less than 1% of ads show #LGBTQ+ representation even though there’s a demand from Indian consumers to increase their visibility. In fact, a lot of brands end up limiting themselves to performative campaigns during Pride month. For brands to nurture a genuine connection between themselves and marginalised communities such as the LGBTQ+ community, they have to rise above performative #allyship. The answer, therefore, should be genuinely inclusive marketing strategies with a fundamental commitment to diversity and equity. Read more on how brands can elevate themselves by utilising inclusive advertising here - https://lnkd.in/ggW8_vE6
