Winning in the privacy era with AppsFlyer and Snap Inc.👻🛡 The evolving #privacy landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs. This changes with AppsFlyer and Snap's Advanced SRN measurement solution. Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve. Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be / Entain: https://lnkd.in/dsHy4yFr
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Instagram is developing a "Friend Map" feature, allowing users to share their locations with friends in real-time, similar to Snapchat's Snap Map. 🗺️📍 This opt-in service is currently in the prototype phase and aims to enhance user engagement on the platform. The feature will include privacy options and end-to-end encryption for location data, ensuring users can control who sees their whereabouts. 🔒💬 What do you think? Would you use this feature? ° ° ° ° ° #Instagram #Update #Maps #MarketingNews #SocialMediaNews
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Attribution isn’t just “who owns this install” anymore. It goes way beyond that. The mobile app industry has become so challenging and complex in the past few years. Privacy, regulation, fraud - there’s just so much to deal with. 10 years ago, none of it was around. But now it is. Marketers need to figure out how to measure campaigns, deal with self-attributing sources like Google and Meta, weed out any fraud traffic and try not to break any privacy rules in the process. Marketers need that unbiased source of truth, to tackle all these challenges. And some attribution companies stepped out to this challenge. Attribution is so much more than a campaign optimization tool today. It’s a lighthouse for Marketers. #mobilemarketing
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Ever felt like someone is keeping tabs on your every click? Welcome to the saga of 'Link History'—Facebook's newest chapter in the world of data tracking. Imagine a magical vault where every link you click in the Facebook mobile app is meticulously stored. While you can opt out with a proactive stance, the company seems determined to introduce users to the world of Link History, utilizing the data for those oh-so-targeted ads. As the landscape of tech regulations evolves, with giants like Apple and Google tightening privacy restrictions, Meta is flexing its muscles in the data harvesting arena. What's your take on this privacy twist? #marketing #socialmedia #socialmediamarketing #womanownedbusiness
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Growth Gems #109 is out 💎 Get bite-size growth insights on PRIVACY, DATA, and PAID ACQUISITION. Those #growthgems were shared by David Philippson (CEO at Dataseat (Now part of Verve Group) and Eric Seufert (Analyst & Investor). They covered Apple's privacy manifest list, MMPs x SKAN, privacy sandbox, and programmatic on mobile web 👉 https://lnkd.in/dHry8MqJ #mobilemarketing
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Senior AE @Adjust • Navigating businesses through the app ecosystem | Tech Sales | SaaS | AdTech | Digital Strategy
Interesting approach to what mobile measurement means these days 💡 Many might view measurement as a nice-to-have, a tool to enhance your strategy, but it’s much more than that: It’s the(only) way in which you truly understand your users in terms of in-app, vertical-specific KPIs, and link this data to their sources. A robust #mobilemeasurementpartner is also essential to: - Reject fraudulent activity. - Navigate new privacy trends and their impacts. - Build exportable, segmented audiences - Create seamless web-to-app transitions - Perform #incrementality tests And much more… Hear this from the founder of a fast-growing, globally present performance company who truly understands the mobile landscape. 💡🚀 #performancemarketing #MMP
Attribution isn’t just “who owns this install” anymore. It goes way beyond that. The mobile app industry has become so challenging and complex in the past few years. Privacy, regulation, fraud - there’s just so much to deal with. 10 years ago, none of it was around. But now it is. Marketers need to figure out how to measure campaigns, deal with self-attributing sources like Google and Meta, weed out any fraud traffic and try not to break any privacy rules in the process. Marketers need that unbiased source of truth, to tackle all these challenges. And some attribution companies stepped out to this challenge. Attribution is so much more than a campaign optimization tool today. It’s a lighthouse for Marketers. #mobilemarketing
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I'm definitely not a Meta fan (I worked there for almost 9 years), and this is definitely not good, however, I'm blaming parents for not being engaged in helping their kids navigate tech. The stat is like >90% of parents have no idea what their kids are doing online at any given time. That is where they get exposed to violence, and porn, and abuse, and terribly dark parts of the world that they shouldn't be. Parents need to be monitoring devices, they need to be managing access to violent games, they need to be checking in and having talks with their kids who are tech enabled. It's not just Meta or Google or Apples job to train your kids on what's what. I applaud the upcoming laws restricting social media access for kids. I think that's a great thing, but unfortunately it also says that parents failed, and the government is having to take action. It's time to stop making companies and government the scapegoat for a parent's responsibility. #shameful #antimeta #kidscheckin #apple #google #meta
Trust nothing, no Apps, no OS, no platform. Looking at the blockbuster news about Facebook intercepting user traffic to Snapchat, Amazon and who knows what else. Facebook acted like a man in the middle attack. Pushing our children to suicide and political instability is not enough to generate clicks. What if they had wanted to know how you spend your money so they could target the right advertisers? Imagine they did this with your banking apps? Or corporate email. An email quote gives me the chills and makes me question every app I have on my devices. Taken from the article to get you to read it and be as scared as I am - After Zuckerberg’s email, the Onavo team took on the project and a month later proposed a solution: so-called kits that can be installed on iOS and Android that intercept traffic for specific subdomains, “allowing us to read what would otherwise be encrypted traffic so we can measure in-app usage,” read an email from July 2016. “This is a ‘man-in-the-middle’ approach.” #facebook #networksecurity #socialmedia #lockemup https://lnkd.in/ehD4uNxT
Facebook snooped on users' Snapchat traffic in secret project, documents reveal | TechCrunch
https://techcrunch.com
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Welcome to the digital #Panopticon, where a recent study unveils the staggering reality of Facebook's surveillance culture. Each #Facebook user, unbeknownst to them, is like a digital celebrity, monitored by an average of 2,230 companies. This massive #data collection echoes concerns about user privacy and digital footprints in the online world. The findings emphasize the principle of protecting life, business, and data, as they bring to light the intricate web of digital monitoring that users unknowingly navigate daily. This isn't just a tale of data brokers and retailers; it's a saga where even the minutiae of our #digital footprints are meticulously chronicled. As we navigate through the murky waters of online privacy, this revelation prompts a crucial question: how much of our virtual existence is truly ours? Read the full story on The Markup: https://lnkd.in/gJNjbGyx ---- If you enjoyed this content, be sure to download my new app for a unique experience beyond your traditional newsletter - you can have real-time insights, recommendations and conversations with my digital twin via text, audio or video in 28 languages! Go to app.thedigitalspeaker.com and sign up to take our connection to the next level!
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Quality media brands must pay attention at the industry's current narratives and weigh them carefully. Regardless of the impact, most of the outrage against the Privacy Sandbox is to protect own business models. It is not about the survival of quality media owners. For the last 20 years we had no GDPR, no Apple’s ATT, no Google’s Privacy Sandbox and we used the third-party cookie at leisure. Yet, media owners’ revenues consistently went downhill during this time. Real change and innovation can only happen with bolder, broader media monetisation strategies across diversified, complementary, and consistently managed revenue channels. Why should ad tech truly innovate if media owners don't change their needs, otherwise? #media #advertising #marketing #google #chrome #privacy #privacysandbox #android #monetisation #strategy #cookieless #interoperability #userexperience #identityresolution #apple #safari
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Trust nothing, no Apps, no OS, no platform. Looking at the blockbuster news about Facebook intercepting user traffic to Snapchat, Amazon and who knows what else. Facebook acted like a man in the middle attack. Pushing our children to suicide and political instability is not enough to generate clicks. What if they had wanted to know how you spend your money so they could target the right advertisers? Imagine they did this with your banking apps? Or corporate email. An email quote gives me the chills and makes me question every app I have on my devices. Taken from the article to get you to read it and be as scared as I am - After Zuckerberg’s email, the Onavo team took on the project and a month later proposed a solution: so-called kits that can be installed on iOS and Android that intercept traffic for specific subdomains, “allowing us to read what would otherwise be encrypted traffic so we can measure in-app usage,” read an email from July 2016. “This is a ‘man-in-the-middle’ approach.” #facebook #networksecurity #socialmedia #lockemup https://lnkd.in/ehD4uNxT
Facebook snooped on users' Snapchat traffic in secret project, documents reveal | TechCrunch
https://techcrunch.com
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Third-party cookie yes. Third party cookie no. Privacy Sandbox yes. Privacy Sandbox no. Universal IDs yes. Universal IDs no. First-party IDs yes. First-party IDs no. If you believe that this is the key issue of digital advertising today, you might find in a near future that it was probably not the main one. Whatever you think, whatever solution we will choose, a low-quality media environment will remain a low-quality media environment. And a low-quality media environment will always mean a low-quality advertising environment. Only by having healthy, self-sustainable media companies with solid strategies and business models we can benefit from a healthy, high quality digital advertising ecosystem. We are not talking and doing enough about it. ✳️ I write and discuss topics like the above in my newsletter. Link in the comment below. ✳️ #media #advertising #marketing #apple #safari #iOS #google #chrome #identityresolution #audience #data #userexperience #cookieless #thirdpartycookie #privacy #privacysandbox
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