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Following the incredible session we had with Claire Rozain, where she presented her tricks and cheat sheets to grow your mobile game effectively, we've invited her to answer some of the most interesting questions that were raised in the session! Follow below and feel free to jump in with your own questions and comments. We're starting right now! 👇👇👇

Question #3, from Şive Candar: Claire Rozain We are unable to test in tier1 countries on Tiktok as a studio from Turkey. We can only test on approved regions (primarily in the Middle East). Is there a way around this?

Question #5 is a big one: Claire Rozain I'm a small studio, hypercasual games, with a product fit for Europe / Asia. I'm running video ads on meta, optimized for CPI. Can you elaborate on the following 3 points : - How can static ads help me ? is it worth investing time in static ads creation ? (the benchmark tool doesn't show difference in CPI between static and video) - Are meta app events optimization relevant for ad-only games with good retention ? - What UA channels would you say is the most important to try for IOS, and on Android on Asia/Europe ? Thanks in advance

Question #1, from Denis Rutoh: Claire Rozain, What strategies and best practices can we implement to effectively scale our games in terms of user acquisition, retention, and monetization?

Question #2, coming from Mercan Güneş (Marjan Taghipour): Claire Rozain, What is the best ratio of IAP, IAA and subscription monetization strategies in an adventure/roleplaying game?

Question #6 and the final one for this thread: Claire Rozain How can we use A/B testing to refine our game's features and improve player satisfaction?

Question #4: Claire Rozain How to scale games in countries/regions with strong downloads but where the eCPM is on the lower end, especially when you're competing with studios with larger budgets?

Shahar David-Hazan

B2B Influencer marketing | Content creation | Community Engagement

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