With the new Supreme Court order aimed at enhancing advertising transparency and accountability, a self-declaration system for advertisers and advertising agencies has been implemented. This system mandates a self-declaration for every piece of advertising content, which is categorized into two groups: Print/Digital/Online ads and TV and Radio ads.
As part of the self-declaration certificate, companies must submit basic information such as the ad title, a 100-200 word description, asset URL, publishing/broadcasting date, etc.
While this adds an extra burden on agencies like ours to self-declare every piece of promotable content, it also makes brands and advertisers more accountable for the communication they put out, ensuring it meets all the necessary criteria and does not mislead the public. However, this additional burden will impact campaign timelines, which we need to factor into our planning.
We hope for more streamlined ways to navigate this web of uploads, as digital advertisers often have to contend with multiple cut-downs, sizes, language translations, etc. which increases the number of individual assets to be declared.
It's still early days and teams are still sensitizing clients but would love to hear your thoughts on how you are:
a. Preparing your teams internally
b. Streamlining the upload process and timelines
c. Preparing clients
Have also attached a PDF from #ASCI with some FAQs that may help answer basic questions.
#Advertising #SelfDeclaration
Digital Marketing Account Manager at icansee
1moHi, I've requested a demo 3 times through your website but I haven't heard back. Is there a better way to get intouch to organise this? Cheers