Applecart’s Post

Public affairs professionals often have to juggle numerous complex policy issues and campaigns. But how do you measure the return on investment (ROI) and showcase the impact of your work effectively? We've got you covered! Join an interactive "Ask Me Anything" webinar on May 21 featuring experts in public affairs communications: Chris Golden, Hina Razzaq, Bryce Ballard, and Khadija Butt from Rational 360. Bring your questions and get answers from the expert panel. They’ll also share practical insights and tips to help you: 📊 Leverage data analysis to support organization-wide goals 📈 Measure campaign effectiveness 🚀 Boost data-driven public affairs campaigns Save your spot at the link in the comments. #GovernmentAffairs #PublicAffairs #PublicPolicy #GovernmentRelations #PublicAffairsProfessional #PublicAffairsStrategy #Lobbying #Policy #ROI #Communications 

It was great to join a Quorum webinar today with my colleagues Khadija Butt Hina Razzaq & Bryce Ballard from Rational 360 talking about how we work to quantify impact in the integrated campaigns that we run across clients -- and discussing some of the trends that we're seeing in public affairs, social listening & digital campaigns. Thanks for the opportunity to join in this discussion and to the many great questions that came in!

Taking the message to the media A spot on “This Week” with George Stephanopoulos is hard to come by, but there are shows hosted by Bloomberg, CNBC and Fox Business that are more influential in the business community. If you can explain to them how developments in Washington will impact an industry, you’re already in a good position. Celebrities, foreign dignitaries and national elected officials often duke it out to get space in the opinion pages of The Washington Post and The New York Times. But if you take a step back to recalibrate, a regulations-oriented message can open up more possibilities for submitting op-eds in a variety of major newspapers or syndicated services. Often, reframing an argument to focus on how the industry that will be affected will generate more visibility for a brand than winning the coveted spot in the national outlet. Siloed communication is always detrimental in the dynamic and often complex world of financial services. By fostering a collaborative environment where PR and government affairs work hand-in-hand, financial services companies can present a unified voice that builds trust, navigates challenges and ultimately positions them for success. ~ Alex Goss via O'Dwyer's Public Relations News

Understanding and effectively managing public affairs is crucial for any organization to succeed in today’s complex business environment. It not only helps organizations navigate the complexities of their external environment but also ensures they are well-positioned to succeed in their respective fields. What is public affairs? We explain this in our article.

Reminder!! The Internal Side of Public Affairs: Online Discussion 3 🌐 Join the third Exclusive Online Discussion on the Internal Side of Public Affairs! 🌐 After the success of the opening two online discussions we are back again for those of you passionate and interested in the internal success of your public affairs work. In this third discussion we will focus on an issue that was raised in both previous online discussions – what constitutes value in Public Affairs Work. We are going to spend our time looking at; ✅ How do you identify, articulate and communicate the value of your Public Affairs work - What different types of value can Public Affairs deliver to an organization - How do you find what is of value to your organization - How do you best communicate this value – and your progress in achieving it - What does your leadership need to understand / hear from you on value You need to know what value your organization (or client - be that internal or external) is looking for so you can deliver success. This is not just what they (say they) want but also the other ways you can deliver value. So, what exactly constitutes value, and how can you find out what it is? I hope you can join us to share your experience and ideas. 📅 Date: 27th June 🕒 Time: 1600-1700 CET 📍 Location: Online Teams Call If you are interested register here and I will send you the event placeholder: https://lnkd.in/eDEwJNZq If you have any issues let me know. If you want to discuss this topic ahead of the webinar or make a short presentation in the webinar send me a DM in advance. hashtag #publicaffairs hashtag #AdvocacyStrategy hashtag #Advocacy hashtag #GovernmentAffairs Pär Nygårds Per-Erik Wolff Dr. Stephen Massey Dimitris Vartholomaios Anders Kopp Paul Shotton Aaron McLoughlin Andras Baneth Wouter Lox Claudia Breure Ioannis Pallas Carmen Muñoz Jodar Irene Matías Campano Jorge Espinosa de Los Monteros Romero Kelly Langley Mickey Langley Tom Banks Laila Pinheiro

🌐 Internal Side of Public Affairs: Barometer September 2024🌐 🌟 Calling All Public Affairs Professionals! 🌟 We need your help (7 minutes of it) to help improve our understanding of what is internally shaping the future of our profession 🚀 In June we ran our first Internal Side of Public Affairs Barometer to better understand the main challenges you are facing in your organizations – and the ways in which you are trying to address them. We had a great response and got some very interesting results (see previous posts for more on this) and we are building on that with our second Barometer. What we want to know? We want to know what are the internal challenges you face – and which are the most pressing ones for you. This will help us benchmark from the first barometer. This time we also dig deeper into the three main challenges identified in June: i) Unclear or Unrealistic Leadership Expectations for Public Affairs (39%) ii) Lack of Alignment between Public Affairs and Other Departments/Functions (28%) iii)Lack of Understanding of What Public Affairs Is/Does/Can Do for the Organization (22%) How Does It Work? The survey should take between 5-7 minutes to complete. Your feedback will be invaluable in understanding the biggest internal challenges and what is working (and not working) in addressing them. The results will be shared here in LinkedIn and also in a series of free webinars this autumn. We may also look to do some in-person events to really get into these issues. 👉 https://lnkd.in/eYpjGaqZ Thank you for your time and contribution! Please share this in your networks so we can get as much feedback as possible. #PublicAffairs #Survey #ProfessionalGrowth #Collaboration #Community Pär Nygårds Dr. Per-Erik Wolff Per Marxen Dr. Stephen Massey Dimitris Vartholomaios Anders Kopp Anna Aleksandra Koj Paul Shotton Aaron McLoughlin Andras Baneth Wouter Lox Claudia Breure Pieter Walraven Carmen Muñoz Jodar Irene Matías Campano Jorge Espinosa de Los Monteros Romero Kelly Langley Mickey Langley Tom Banks Laila Pinheiro

🌐 Internal Side of Public Affairs: Barometer September 2024 REMINDER🌐 🌟 Calling All Public Affairs Professionals! 🌟 We need your help (7 minutes of it) to help improve our understanding of what is internally shaping the future of our profession 🚀 In June we ran our first Internal Side of Public Affairs Barometer to better understand the main challenges you are facing in your organizations – and the ways in which you are trying to address them. We had a great response and got some very interesting results (see previous posts for more on this) and we are building on that with our second Barometer. What we want to know? We want to know what are the internal challenges you face – and which are the most pressing ones for you. This will help us benchmark from the first barometer. This time we also dig deeper into the three main challenges identified in June: i) Unclear or Unrealistic Leadership Expectations for Public Affairs (39%) ii) Lack of Alignment between Public Affairs and Other Departments/Functions (28%) iii)Lack of Understanding of What Public Affairs Is/Does/Can Do for the Organization (22%) How Does It Work? The survey should take between 5-7 minutes to complete. Your feedback will be invaluable in understanding the biggest internal challenges and what is working (and not working) in addressing them. The results will be shared here in LinkedIn and also in a series of free webinars this autumn. We may also look to do some in-person events to really get into these issues. 👉 https://lnkd.in/eYpjGaqZ Thank you for your time and contribution! Please share this in your networks so we can get as much feedback as possible. #PublicAffairs #Survey #ProfessionalGrowth #Collaboration #Community Pär Nygårds Dr. Per-Erik Wolff Per Marxen Dr. Stephen Massey Dimitris Vartholomaios Anders Kopp Anna Aleksandra Koj Paul Shotton Aaron McLoughlin Andras Baneth Wouter Lox Claudia Breure Pieter Walraven Carmen Muñoz Jodar Irene Matías Campano Jorge Espinosa de Los Monteros Romero Kelly Langley Mickey Langley Tom Banks Laila Pinheiro

The Internal Side of Public Affairs (16) Internal Challenges & Opportunities: What Next Some months back I decided to start looking more into the the Internal Side of Public Affairs - the challenges and opportunities that we face with our internal stakeholders and organisations. That has led to 15 posts, 3 webinars and one barometer and so many interesting connections and conversations. I have really enjoyed this process to date and it has really demonstrated to me the interest and appetite to do more in this area. Here is what I have posted to date: 1. Having a Public Affairs Way/Method 2. Why Reporting Lines Matter 3. Public Affairs Onboarding (Internal) 4. The Curse of Public Affairs Professionals 5. Public Affairs Professionals need to speak P&L 6. Why all Public Affairs teams need an internal role 7. Measuring Public Affairs Success: Key Metrics and Limitations 8. Chat GPT and Public Affairs 9. Breaking the Silence: Why Failure Needs to Take Center Stage in Public Affairs 10. Public Affairs and adjacent functions: Friends or foes? 11. Why Reporting Lines Matter: Direct or Indirect Reporting Lines? 12. What is Value in Public Affairs Work and How to Find it? 13. The Power of Vision and Mission Statements in Public Affairs 14. Protecting and Enhancing Trade Association Value 15. Engaging with extreme politicians: A current dilemma for companies & associations + 3 Internal Side of Public Affairs Webinars + 1 Internal Side of Public Affairs Barometer It is now time for a summer break - but to help my autumn planning I want to know if you have any ideas for posts / webinars / surveys in the autumn around the Internal Side of Public Affairs? What would you like to discuss? What have I not covered yet - or not done in enough detail? Share your thoughts and ideas in the comments below! 👇 And as usual DM me if you want to discuss any of this as I would love to hear from you. #PublicAffairs #GlobalStrategy #PolicyInfluence #Advocacy #GovernmentRelations   Pär Nygårds Per-Erik Wolff Dr. Stephen Massey Dimitris Vartholomaios Anders Kopp Paul Shotton Michel Ehrlich Peter Lochbihler Sean Conner Aaron McLoughlin Andras Baneth Wouter Lox Claudia Breure Pieter Walraven Carmen Muñoz Jodar Irene Matías Campano Laila Pinheiro Tom Banks Anna Aleksandra Koj Mickey Langley Kelly Langley Jorge Espinosa de Los Monteros Romero

🌟 Good Public Affairs vs. Front Page Ads: What's More Effective? 🌟 In the fast-paced world of communication and media, there's a powerful debate on the most effective way to convey a message. Here's why good public affairs outshine front page ads: 🔹 Credibility & Trust: Public affairs build genuine trust with stakeholders. Messages delivered through credible channels resonate deeper. 🔹 Long-term Relationships: Establishes ongoing dialogue with key audiences. Fosters sustainable relationships that outlast single campaigns. 🔹 Cost-effectiveness: Strategic public affairs efforts can be more cost-effective than expensive ads. Long-term engagement often results in higher ROI. 🔹 Influence & Advocacy: Public affairs can shape opinions and influence policy. Effective advocacy drives meaningful change beyond a one-time ad impact. 🔹 Reputation Management: Continuous public affairs efforts safeguard and enhance reputation. Ads are fleeting; public perception is enduring. Let's invest in meaningful public affairs strategies that build trust, foster relationships, and drive impactful change! 💼✨ #PublicAffairs #StrategicCommunication #TrustBuilding #LongTermSuccess #EffectiveMarketing #ReputationManagement #InfluenceAndAdvocacy #MarketingStrategy #BusinessGrowth 🚀

What better way for me to immerse in the hiring I'm doing for our Senior Managing Director roles than to get to know folks like Joe Farren here at Applecart? Read how Applecart’s Decision Maker Marketing platform answers the question on every public affairs leader’s mind: how do I get this message in front of the fifty to hundred people who count versus the entire D.C. metro area? With Decision Maker Marketing, you flip the script on geofencing and lookalike targeting by focusing strictly on the stakeholders that matter to your organization and the people in their orbit. Find out more, for you or a friend! We are hiring Senior Managing Directors in DC and NYC, and I'd love to talk more about it. Links in comments.