Applebee's Neighborhood Grill + Bar’s Post

Don’t fall victim to breakage! $30 billion of gift cards are purchased each holiday season. But what if you forget to use that gift card you just got for Christmas? Under ASC 606, companies can recognize estimated revenue for services paid for but not used (i.e., breakage). The benefits of this can be massive for companies that sell large amounts of gift cards. For example, Starbucks recognized $196 MILLION of revenue for breakage in 2023. That's a lot of iced sugar cookie almond milk lattes! So don’t be just another statistic. Use those gift cards now! #technicalaccounting #ASC606 #fasb #SECReporting

It's been a while since we had 'terminology time'. This time, we are talking about 'upspend'. Upspend is the additional spend made by recipients when they redeem their gift card, on top of the value of their gift card. One of the fantastic commercial benefits for retail, leisure and hospitality brands with gift cards as part of their revenue streams. For more gift card industry terminology, check out this post - https://ow.ly/5IRE50QaKtm

Ready for another challenge? Let's play! Danielle has three go-to spots in mind, and they're all delicious. 😋 Can you guess them? 🌟 Comment below with your guesses and be entered for a chance to win a $15 gift card to a local favorite! Steps to Enter: ✅ Like our page. ✅ Share your guess in the comments below. Good luck! 🌟 #TeamCompass #LocalFavorites #GuessToWin #WeAreYourCompass #Topeka

In partnership with the California Restaurant Association, please use the link below to send your Assemblymember a quick pre-written note asking them to vote NO on SB 1272. SB 1272 (Laird) faces a big vote in the full Assembly any day now and we need some quick action to amplify our daily lobbying on the ground in the state Capitol.  SB 1272 will gut many gift card programs as it requires businesses, upon customer request, to cash out gift cards with a $25 value or less. Not only does this proposal undermine the gift giver’s intent (to provide a restaurant experience to someone), but it also would necessitate having larger amounts of cash on site in order to be ready to comply on any given day with an unknown number of people that may- or may not- request cash from you in exchange for their gift card of $25 or less. Act now: https://loom.ly/MukB-d0

Have you heard the news? PataBid and City Electric are teaming up to help you with your estimating needs. Why not try a free demo and get a Gift just for trying. You won't be disappointed. This is a great tool for all your estimating needs. #patabid #cityelectricsupply #giftcard #cescares

How much would you be willing to pay for a £50 gift card? This was the question posed by researchers from Chicago Uni (although they were working in dollars). The card was for a local retailer and had to be used within 2 weeks, so the offers made averaged £26. Similarly, offers for a £100 gift card averaged just under half its value, at £45. But what if you were offered a lottery ticket, with a 50:50 chance of winning either a £50 or £100 gift card? You’d think at the very least, offers would average the same as for the £50 gift card, probably a little more. Nope – the average offered was only £16. Significantly less than people were willing to pay for the guaranteed £50 card, even though the uncertainty was entirely in their favour. In so many of the change programmes if supported (or been on the receiving end of), I’ve seen uncertainty run rife, with the rumour-mill flying into action, and normally reasonable people becoming anything but. So if ever you’re responsible for navigating through a change, whether for yourself or within your organisation, please be aware of uncertainty’s super-power, the destruction of rational decision-making. And do whatever you can to limit its effects. #fastpathways #change

🌟 Surprise Price Drop Alert! 🌟 Keep an eye out for a new #price #drop announcement on November 30th! Join the excitement and engage with Delco in a fun #game: Guess a product line with a limited-time price drop for a chance to #WIN a gift card! 🔍 How to Participate: 1) Swipe left to explore the list of Delco's products. 2) Select one product line you believe will receive the special price drop. 3) Drop your guess in the comment below! 🎁 What's in it for You? Those who correctly identify the product will be entered into a draw for a chance to WIN a gift card!

anyone in the restaurant business (or many other verticals in small business)... if you didn't kill it in 2023 with your gift card sales and digital offers, I've got something for you. I have successfully built and monetized a fairly substantial email list, especially focused at the appropriate time to sell gift cards. It's far from impossible to figure that your small restaurant could generate $3-12,000 with a short campaign. what does that do for you? Lots of front loaded cash flow today, and a dribble of redemption over the next couple months. It's ALMOST like magic. Dive into our community and lears simple and measurable tactics that not only get you moving in the right direction, but generating sales while you're sleeping. I know what I'm talking about, been in the game over 30 years. Opt in below and get our latest case study on how we launched our last sale, and generated over $16,000 in 7 days. (no b.s., happy to share proof) Thanks for sharing, look forward to connecting on the other side. Tony Marciante

Thinking of giving gift cards to your clients for the holidays? Here are 3 things you must consider first: 1. Gift cards could give the impression of requiring minimal thought and effort and can lower the perceived value of the gift. 2. They also often go unused. 3. If you go with gift cards, take it to the next level by pairing the gift card with a small related item (like a handwritten note and a bottle of wine to go with a local restaurant gift card). But this is just my personal perspective. Do you like receiving and giving gift cards? #holidaygifts #corporategifts #legalmarketing

I wonder if Dickens ever considered ending A Christmas Carol with Scrooge handing Bob Cratchit a fist full of gift cards instead of the giant prize turkey... You might scoff at the notion for any number of reasons, least of which might be that the first large scale gift cards weren’t available until the 1990s. The point is, something in the moment is lost when the unexpected gift of kindness becomes a “choose your own adventure” transaction. As an incentive, a gift card does offer an allure of compensation for what is most often a simple action requiring minimal time commitment. However, a branded product of equal value can prove to have as much - or greater - ability to attract attention from a target audience when that product is designed with an understanding for that group’s interests and needs. Read the full story online in the edge Blog, follow the link below, or check it out in the December Edition of marketingedge magazine, available now on our website. https://lnkd.in/g688RJNk