Apple Search Ads Optimization (SAO)’s Post

Here's a practical helpful resource for anyone using Apple Search Ads Basic. Whether to use Apple Search Ads (ASA) Basic vs. Advanced is an age-old debate where experienced ASA marketers know that Advanced is the winner, but many indie developers and marketers don't. We've decided to settle this argument by giving an in-depth overview of ASA Basic and what you can do instead. You can find our in-depth analysis and differences between ASA Basic vs. Advanced here - https://lnkd.in/gHMxE-BM Feel free to share this information. #applesearchads #appgrowth #mobilemarketing

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🎁 5 Quick Fire Apple Search Ad Tips: 1) Avoid search & broad match. You should do keyword research manually and only use exact match so your ads are relevant. 2) When starting only use 'search result' placements - it tends to have the highest ROI at lower budgets. 3) Don't sleep on custom product pages. Group your generic keywords into search intent themes and create custom screenshots for each theme to improve CR. 4) When first launching a campaign don't expect to get served impresions by the bidding system at very low CPTs. Raise your CPTs to the suggested range and build a good TTR and CR track record then you can lower your bids once you've proved to the bidding algo your app is relevant. 5) Setup separate campaigns for separate countries, otherwise it's difficult to attribute the CPT for each territory.

🏆𝑯𝒐𝒘 𝑨𝒅 𝑹𝒂𝒏𝒌 𝑫𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆𝒔 𝑨𝒅 𝑷𝒐𝒔𝒊𝒕𝒊𝒐𝒏: Ad Rank is based on various factors, not just bids. 𝘼𝙩 𝙖 𝙝𝙞𝙜𝙝 𝙡𝙚𝙫𝙚𝙡, 𝙩𝙝𝙚𝙧𝙚 𝙖𝙧𝙚 𝙨𝙞𝙭 𝙛𝙖𝙘𝙩𝙤𝙧𝙨 𝙩𝙤 𝘼𝙙 𝙍𝙖𝙣𝙠. 𝑩𝒊𝒅: When you set your bid, you tell Google Ads the maximum amount you'll pay for a click on your ad. You often actually end up paying less, and you can change your bid at any time. 𝑨𝒅 𝑹𝒂𝒏𝒌 𝒕𝒉𝒓𝒆𝒔𝒉𝒐𝒍𝒅: To get high-quality ads, ads must meet minimum quality thresholds to show in a particular ad position. 𝑪𝒐𝒏𝒕𝒆𝒙𝒕 𝒐𝒇 𝒂 𝒑𝒆𝒓𝒔𝒐𝒏'𝒔 𝒔𝒆𝒂𝒓𝒄𝒉: With ad auction, context matters. Ad Rank gets calculated based on the search terms a person enters, the person’s location at the time of search, the type of device they’re using (e.g., mobile or desktop), the time of search, the nature of the search terms, other ads and search results that show on the page, and other user signals and attributes. 𝑨𝒔𝒔𝒆𝒕 𝒊𝒎𝒑𝒂𝒄𝒕: When creating your ad, you can add extra information to the ad, such as site links and images. These are called assets. Google Ads estimates how assets and other ad formats impact an ad's performance. 𝑨𝒖𝒄𝒕𝒊𝒐𝒏-𝒕𝒊𝒎𝒆 𝒂𝒅 𝒒𝒖𝒂𝒍𝒊𝒕𝒚: Google Ads looks at how relevant and useful the ad and website it links to are to the person who sees them. The assessment of the quality of your ad is summarized in your Quality Score, which you can monitor and work to improve in your Google Ads account. Quality Score is a reporting metric that differs from auction-time ad quality and isn't used in the auction. 𝑻𝒉𝒆 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒐𝒇 𝒂𝒏 𝒂𝒖𝒄𝒕𝒊𝒐𝒏: If two ads competing for the same position have similar ad ranks, each has a similar opportunity to win that position. As the gap in Ad Rank between two advertisers’ ads grows, the higher-ranking ad is more likely to win, but it may also pay a higher cost-per-click (CPC) for the benefit of the increased certainty of winning. #ios #android #apple #google #marketing #ads

Who's ready to take their Google Ads game to the next level? The latest Google Ads Editor version 2.5 is here, packed with 16 new features designed to supercharge your campaign efficiency. From the ability to add app deep links to App Install Ads, to the introduction of the "Asset source" column in asset reports, these updates are all about giving you more control and simplifying the editing process. Plus, with the addition of features like campaign level broad match keywords and Video view campaigns with Target CPV bid strategy, you'll be able to enhance the performance of your Google Ads campaigns like never before. For a full rundown of all the new features, check out the full article here: https://lnkd.in/gP9v66YY Happy Saturday, everyone! Casey Jones #GoogleAds #DigitalMarketing #CampaignEfficiency #CJ&CO

🔥 Fire-up your multi-placement Apple Search Ads campaigns with the SplitMetrics’ first, official & so far the only benchmark report on the market exclusively about product page ads! Based on data from campaigns that generated: ✅ 95.8M impressions ✅ 2.1M taps ✅ 225K downloads We deliver key benchmarks for product page campaigns: 💡 Tap-through rates (TTR) 💡 Conversion rates (CR) 💡 Costs per tap (CPT) 💡 Costs per acquisition (CPA) Use this knowledge to: 🚀 Launch new, successful multi-placement campaigns to gain downloads & awareness, 🛠 Boost your existing ones by aiming higher or save resources by optimizing. Multi-placement campaigns that reach App Store users on all stages of their journey are all the rage now! Don’t miss out on them and be seen in places where more & more apps appear every day to capture the attention of high-intent, exploring users. The “SplitMetrics Apple Search Ads Product Page Benchmarks Report” has it all: ✅ Lots of granular data for categories and individual markets ✅ Insights and actionable tips from SplitMetrics' experts. With it, mastering ads on product pages will be a breeze! Access the report here: https://lnkd.in/d4fxgwqx #appgrowth #applesearchads #useracquisition #mobileappmarketing #appmarketing

Google AdSense just announced updates to how people and companies make money with AdSense: https://lnkd.in/gd4j93hv It's yet to be seen how this will impact revenue earned by HTML5 game developers, but with the team at Digital Will Inc. and our WORTAL platform, we'll be monitoring how these changes impact revenue. I think that, at the very least, it creates a positive incentive structure for games to focus not on clicks, but keep in line with the rest of the industry - impressions. This should dissuade "tricks" to try to get people to click on ads and instead focus on more positive user experiences for users and game developers alike.

The king of awful intro experiences for me is Google Ads. A few days ago, I went through this nightmare again: Google Ads: Welcome, what do you like to advertise? Me: Mobile apps. Google Ads: Okay, then, let's create your first ad campaign! (No "app" option, only calls and sales on site. Unskippable, 10 minutes of filling all forms correctly.) Me: Done. Give me my basic UI with access to all features. Google Ads: I've found the credit card linked to your account. Let's confirm it. Me: Okay. Google Ads: Give me $10, please. Nice, here they are back to you. And a bonus. Me: What is it? Google Ads: Your lovely "account blocked for suspicious payments." Me: WTF? How do I appeal? Google Ads: You can't appeal until you confirm your account. Me: Okay, let's do that too. Google Ads: Oh, it looks like you used a personal email to confirm the link to this account. Please, use a work account. (The exact email which is primary for this account I am now logged into.) Me: I'll probably try Unity Ads, thanks. Unity Ads: Hi! Nice to meet you. Did I mention? Your account is blocked. Google Ads: We are happy to inform you that the initial checking of your account is completed, and you can now publish ads! Also, your "123123123" ad passed moderation and is now live! Me: That's great.

Running #AppleSearchAds? You need to be optimizing & scaling your campaigns! After all, time is money... #ASA tips & tools below 👇 The key to scaling your ASA campaigns is feeding the Apple algorithm with new keyword ideas. But without the right tools, keyword research for Apple Search Ads can become inefficient and time-consuming, fast. ASA workflow inefficiencies could actually be stopping you from reaching full budget optimization, increasing ROI, and driving maximum traffic. 😬 With AppTweak, benefit from the most user-friendly ASA campaign manager to make smarter decisions, expand your reach, and scale by uniting ASO & ASA. 🚀 Interested? Just watch this 5-minute demo of Search Ads Manager 👇 (https://lnkd.in/dTVX6UHE) We'd love to hear from you! Request a demo to discuss your ASA strategy with our team: https://lnkd.in/eGGmZsDm #AppStore #appstoremarketing