Appier’s Post

As a passionate advocate for gaming and esports, I've encountered numerous misconceptions about gamers and the gaming community. I want to shed light on 3 specific myths that are simply not true and explain why understanding the reality can open up exciting opportunities for you and your brand. Myth 1: Gamers are not active consumers Gamers are often stereotyped as isolated individuals, disconnected from the broader consumer market. However, this couldn't be further from the truth. Gamers are highly engaged, influential, and have substantial purchasing power. They are a diverse group, encompassing all demographics, and their loyalty to brands that resonate with them is remarkable. Recognising gamers as active consumers can unlock a wealth of marketing potential. Myth 2: Gaming is niche For many, gaming still conjures images of a small, specialised hobby. Yet, the reality is that gaming has exploded into a global, mainstream phenomenon. With billions of players worldwide and a cultural impact that rivals, if not surpasses, other entertainment industries, gaming has firmly established itself as a cornerstone of modern culture. Understanding this can help brands tap into a vast and engaged audience. Myth 3: Advertising in games is a good idea The idea of reaching gamers through in-game advertising might seem straightforward, but it's a bit more nuanced. While there are opportunities for brands to connect with gamers, it requires a delicate balance. Intrusive ads can disrupt the gaming experience, leading to negative perceptions. Instead, successful advertising respects the immersive nature of games and finds creative ways to enhance the experience. Brands that navigate this space thoughtfully can build meaningful connections with the gaming community. Let's discuss the opportunities for your brand in this space - send me a DM and let's chat! business.mettlestate.com #Myths #Marketing #Gaming #Esports #Brand

Supercell is rewriting the rules of mobile gaming... While many game companies face stagnant growth, Supercell is surging ahead, leveraging the power of pop culture to captivate audiences worldwide. With an astonishing 220 million monthly active users and 6 billion downloads, Supercell knew they had to go all out for their first new release in five years. Here's how they did it: 1. Star-studded collaborations: Supercell teamed up with Hollywood heavyweights like Chris Hemsworth, Ken Jeong, Christina Ricci, and Will Arnett. These celebrity endorsements brought unparalleled visibility and excitement to the game. 2. Influencer power: They didn't stop at celebrities. Influencers like Dude with Sign and Bella Poarch added another layer of relatability and engagement, making the launch resonate across diverse demographics. 3. Memorable music: The ad campaign featured Nickelback’s iconic song “How You Remind Me,” tapping into nostalgia and broadening the game's appeal. The results? A staggering 40 million pre-registrations catapulted the game to the #1 most downloaded position in 122 countries on launch day, and it ranked among the top 10 grossing games in 48 countries. The message is clear: traditional user acquisition tactics are being outpaced by innovative entertainment strategies. Game companies that fail to adapt will fall behind. So, what's next? Keep an eye on the newly announced collaboration between HYBE's New Jeans and PUBG Corporation. What do you think they have up their sleeves? Share your thoughts or ask a question about integrating pop culture into gaming!

🕹 When I tell new people I work in the video games industry, I get all kinds of responses. But did you know more people are working in and around games than ever before? 🎮 In recent years, the line has blurred between working inside and outside of gaming. Traditional marketing isn't working like it used to. Non-endemic brands have seen the games industry's growth, and they want a piece of that action! Who can blame them? Gaming is a great avenue to explore for brands looking to reach a massive and engaged audience. Some have found enormous success by incorporating gaming! Others... less so. 👀 This is because of the masses of potential pitfalls you'll encounter when trying to leverage the power of gaming in unique and alternative ways. Without a data-driven strategy, knowledge of the sector, and an understanding of gaming audiences, things can get confusing, fast. Recently, a few of our wonderful Heaven Media games industry experts published the Why Your Brand Needs A Gaming Marketing Strategy white paper. Using data and in-depth analysis of all kinds of campaigns, it's a fantastic starting point for anyone looking to learn more about the gaming industry. Give it a read! I've linked it in the comments below. What do you think? #gamesindustry #pr

I think it's fair to say that based on research from GEEIQ in their recent State of Virtual Part 3 report, virtual brand activations aren't the future of advertising, but the present. 🕹 I highly recommend having a read of the full report here: https://bit.ly/3WSP1em Livewire is all about helping brands break into this evergreen channel and engage with the next generation of customers in an a way that is authentic to them 🌱 If this is in your feed, you might want to talk to Adam Fischer, Kevin Armendariz, or Harry Blake about how your brand could be reaching the gaming audience today, it might surprise you how easy it could be. 🚀🌟 #gaming #marketing #advertising #livewire

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗰𝗮𝘀𝗲𝘀! 🎉 The awards season is upon us! In the upcoming weeks, your LinkedIn feed will be bombarded with the best marketing campaigns, and that got us thinking. What are our favorite gaming cases of the last few years? We dove into our gaming library and discovered there are a lot of cases to celebrate. So that's what we did last week during the sixth edition of The Value Games Sessions. In this edition, we presented our favorite gaming cases and invited some close friends to do the same. Together with Rik toe Water (From GroupM Netherlands), Stefan Mouwen, and Celine Langeraert, we took the stage and showed some great examples of how games can be used to unlock the value of gaming for brands. We showed... ...𝘩𝘰𝘸 𝘉𝘶𝘳𝘨𝘦𝘳 𝘒𝘪𝘯𝘨 𝘮𝘢𝘯𝘢𝘨𝘦𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢 𝘧𝘰𝘶𝘳𝘵𝘩-𝘵𝘪𝘦𝘳 𝘤𝘭𝘶𝘣 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘵𝘦𝘢𝘮 𝘪𝘯 𝘍𝘐𝘍𝘈. ...𝘢 𝘔𝘪𝘯𝘦𝘤𝘳𝘢𝘧𝘵 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘩𝘦𝘭𝘱𝘦𝘥 𝘳𝘦𝘤𝘺𝘤𝘭𝘦 𝘮𝘰𝘳𝘦 𝘦-𝘸𝘢𝘴𝘵𝘦. ...𝘩𝘰𝘸 𝘟𝘣𝘰𝘹 𝘶𝘴𝘦𝘥 𝘨𝘢𝘮𝘪𝘯𝘨 𝘵𝘰 𝘣𝘢𝘵𝘵𝘭𝘦 𝘭𝘰𝘯𝘦𝘭𝘪𝘯𝘦𝘴𝘴 𝘢𝘮𝘰𝘯𝘨 𝘵𝘩𝘦 𝘦𝘭𝘥𝘦𝘳𝘭𝘺. ...𝘵𝘩𝘦 𝘨𝘢𝘮𝘪𝘯𝘨 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘵𝘩𝘢𝘵 𝘩𝘦𝘭𝘱𝘦𝘥 𝘝𝘢𝘴𝘦𝘭𝘪𝘯𝘦 𝘧𝘪𝘯𝘥 30,000 𝘯𝘦𝘸 𝘴𝘬𝘪𝘯 𝘥𝘰𝘯𝘰𝘳𝘴. ...Domino's 𝘨𝘢𝘮𝘪𝘯𝘨 𝘤𝘢𝘴𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘭𝘱𝘦𝘥 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳𝘴 𝘢𝘮𝘰𝘯𝘨 𝘺𝘰𝘶𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦. ...𝘵𝘩𝘢𝘵 𝘛𝘸𝘪𝘵𝘤𝘩 𝘪𝘴 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘫𝘶𝘴𝘵 𝘢 𝘭𝘪𝘷𝘦𝘴𝘵𝘳𝘦𝘢𝘮 𝘴𝘦𝘳𝘷𝘪𝘤𝘦. These are some great examples of how brands managed to unlock the value of gaming, but this is just the tip of the iceberg. There are so many more fantastic gaming cases that we would love to show you and prove that your next campaign should have gaming at its center. Interested? Get in touch with Jeroen van Lier.

"Effective brand partnerships in #Gaming isn't just driving traffic to a landing page; it’s about creating experiences that are memorable" 🕹️ A new article on Forbes explores how marketers can effectively utilise #InGameAdvertising 📚 Learn More 👇 https://lnkd.in/eeQpDBFR #GetInTheGame

🎮 Embracing the Power of Mobile Gaming 📱 Engaging with audiences in mobile gaming has emerged as a winning strategy for brands, thanks to the vast and diverse global player base. This growing recognition (among non-gaming brands) regarding the immense potential for advertising and partnerships within the mobile gaming realm is exploding! Mobile games are evolving into all-encompassing platforms and ecosystems, offering a fertile ground for seamlessly integrating your brands marketing and advertising content. It's clear that brands are recognizing the boundless possibilities within this dynamic space - and KIDOZ Inc. is at the forefront of helping brands see results. In our latest post, see how to empower your brand to captivate young gamers and change up your digital strategy for 2024. 🚀🌟 👉 https://lnkd.in/g555A5Hk #MobileGaming #AdvertisingOpportunities #MarketingStrategy

The fusion of #gaming and high technology offers brands a prime opportunity to engage with a tech-savvy audience 👨💻. Our recent report shows gamers' strong inclination towards integrating #hightech products into their lives, with a preference for online shopping and a keen eye for new releases. 🕹️ Download our latest report below. #Gameloft #Gameloftforbrands #COMBO #InGameAdvertising #HighTech

Yes, that is billion with a "B". Hold on, the snapshot from Interactive Games & Entertainment Association (IGEA) gets even more interesting. This growth is all about digital downloads and subscriptions ($1.6 Billion alone!), which means there's a massive audience of engaged gamers hanging out online. Imagine your brand chilling alongside them, building connections and recognition in a space they love - Whether that be across brands' social media, or even joining in on the rise of in-game advertising on platforms like Roblox, or even with branded Fortnite and Counter-Strike maps! Think about it: passionate fans, engaged community, and endless creative possibilities. 💡 Ready to take your marketing game to the next level? goto.game can help you craft a killer strategy that uses the power of gaming to reach your audience and achieve your brand goals. Source: https://lnkd.in/gaeBz8eK

Had a great conversation with a marketing lead from a leading electronics brand this week. They confirmed something that many other brands we have spoken with also have struggled with…. The current sweepstake/ enter to win contest marketing, whilst effective, doesn’t elicit an ongoing relationship with the consumer that creates multiple touch points with the brand. But this is where mobile games change the playing field… Games by their nature immerse users in a journey that creates a fun environment, leading to repeat play and connection. By using achievements, rewards and social connection it is a perfect ground for brands to create a multi touch relationship with their consumer, driving more loyalty, brand affinity and chances to convert key objectives like social followers, web traffic and more. Games are going to play a big role in the marketing strategy of many brands into the future. We just make it simple and cost effective to do it 🎮🚀 #games #marketing #fun