Appier’s Post

Harness the Power of Mobile Gaming in APAC for your brand! 🎮 Marketers, the rapid growth of mobile gaming in the APAC region is creating unprecedented opportunities for your brand. With a vast and engaged audience, this sector offers a unique chance to boost your in-app advertising strategies. Dive into the latest article for critical insights on revenue trends, session metrics, and regional performance to refine your approach and maximize impact. Don’t miss out—unlock these insights and elevate your brand’s presence today! 🔗 [Read the full article: https://lnkd.in/gR85mUfZ ] #playEZ #mobileadvertising #digital #digitalmarketing #mobilegaming #marketinginteractive

📱🎮 Exciting Insights for Mobile Gaming Industry Professionals! 🚀 The mobile gaming landscape is rapidly evolving, presenting both challenges and opportunities for players and industry insiders alike. 🔄 📝 I'm thrilled to share TikTok and National Research Group's latest whitepaper, "A New Era for Mobile Gaming," packed with actionable insights to navigate this dynamic industry. Drawing from over 4 years of data and 700 franchises across 9 countries, this guide offers invaluable strategies for publishers and marketers to effectively engage the Modern Gamer. 🎯 Did you know? Mobile gaming is projected to surpass two billion players by 2024, with over half of global gaming spend attributed to this sector. This year, one in four individuals on the planet will be a mobile gamer! 🌟 Key takeaways include: 🔍 Understanding the "Modern Gamer" demographic, their preferences, and influence within gaming culture. 📊 Strategies for creating culturally relevant content and fostering brand loyalty among Modern Gamers. 🤝 Leveraging community-driven platforms to connect with audiences and nurture genuine interactions. For those targeting the 18-24 age group, platforms like TikTok hold significant potential for discovering new mobile games. Over half of Modern Gamers actively engage with gaming content on TikTok, underlining its importance in the gaming community. 🎶 Ready to unlock the secrets to success in the mobile gaming industry? 📚💡 Click below to access the complete whitepaper: https://lnkd.in/d8FBzWem #MobileGaming #GamingIndustry #MarketingStrategy #NewEra #Whitepaper

Don't be fooled by other reports suggesting Doom n' Gloom for Gaming...you need a massive sample to remove outliers...Gaming is averaging a 39% iOS ATT Opt-In Rate. This data set demonstrates a marked improvement for advertisers and below shows it. From Q1-2023 to Q2-2024, iOS CPI dropped significantly(17%), signaling increased market efficiency and improved ad targeting...AppsFlyer 2024 State of Gaming App Marketing... https://lnkd.in/gX-M5pkv

⚡️ Southeast Asia's mobile gaming sphere is an untapped goldmine for brands looking to win big. 🎮 InMobi's Valentina Lizzi takes a deep dive into mobile game advertising and shares key insights on how it can be leveraged in this article for IAB SEA+India: https://lnkd.in/gfZFMK_w #GamingAdvertising #MobileGameAdvertising #Gamers #MarketingandAdvertising #AudienceInsights

The first sweepstakes platform to purely focus on #social & #sweepstakes As the leading sweepstakes platform in the industry, Sweepium offers a comprehensive suite of services designed to meet all your sweepstakes needs. 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐆𝐚𝐦𝐞 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐨𝐫 At Sweepium, we pride ourselves on providing the most diverse and extensive game portfolio in the industry. With over 80+ sweepstakes game providers and 3000+ games available, our platform ensures your brand stays ahead of the competition. Key Features of Sweepium Game Aggregator: 🟩 Exclusive Game Builds: Benefit from our extensive experience in real-money gaming and strong industry relationships. Our exclusive game builds are designed to enhance player engagement and retention. 🟩 Access to Top Titles: Quickly access industry-leading titles that drive revenue spikes and maintain market relevance. Keep your brand at the forefront with the latest and most popular games. 🟩 Diverse Sweepstakes and Social Models: Our platform offers a variety of models, ensuring the perfect fit for your brand's strategic launch. 🟩 Rapid Product Launches: Enjoy a first-to-market advantage with our agile platform, enabling swift launches of key products. 🟩 Flexible Commercial Solutions: Choose from multiple commercial models, including turnkey self-service options and comprehensive whitelabel solutions, tailored to your brand’s needs. 🟩 Catering to New Player Demographics: Attract and retain a diverse audience with offerings like Live Casino, Crash/Arcade games, and Sportsbook. With our innovative brand-building strategies, comprehensive services, and cutting-edge game aggregation, we are committed to driving exceptional sales and revenue growth. Contact us to build strong partnerships in #iGamingIndustry #Sweepium #iGaming #Sweepstakes #GameAggregator #B2BPlatform #GamingIndustry #Innovation #ExclusiveGames #Marketing #Tech #BusinessGrowth #SocialGaming

AppQuantum on GamesIndustry.Biz: An Introduction to Mobile User Acquisition 💎 Every mobile game needs an audience. What is the most effective method to get it? Should you leverage your own team's efforts, engage a performance marketing agency, or work with a publisher? Vlad Samarin, our Head of User Acquisition, decided to delve deeply into this question. He explained the general responsibilities of UA teams and evaluated the three options mentioned above. Vlad assessed the most significant advantages and disadvantages of each and provided insightful recommendations on determining the best fit for your needs. Check out the article on GamesIndustry.Biz! The link is in the comments section below ⬇️ #UA #mobilegames #insights

Sign up today for our latest exciting webinar, Exploring Digital: Tapping into the Value of Mobile Gamers. https://ow.ly/gOh550RSBPg Did you know that mobile app gamers are 20% more likely to be heavy social media users? Or that Pokémon Go players are 46% more likely to visit H&M online? (1) It's no secret that gaming and, mobile app gaming are mainstream entertainment activities now, with over half of UK internet users playing app games on their mobile during March 2024. (2) In fact, 70% of video game players play mobile app games and drove over £2bn to the overall 2023 revenue generated by the video game sales in the UK. (3) Have you realised the mobile app gamers’ full potential? Join us for an Ipsos webinar hosted by our Ipsos iris and Ipsos Media gaming specialist teams that will help you unlock the value of this engaged and active audience. We'll be exploring the importance of mobile app gaming within the wider video game ecosystem, zooming into these gamers to discover who they are, how often they play, what else they enjoy doing online, and why mobile app gamers are such an attractive audience for advertisers. Sign up on the link below to reserve your spot! https://ow.ly/gOh550RSBPg (1) Both figures compared to the total internet population. Ipsos iris Online Audience Measurement Service, March 2024, all aged 15+ using PC/laptop, smartphone or tablet device(s), UK only. (2) Ipsos iris Online Audience Measurement Service, March 2024, all aged 15+ using PC/laptop, smartphone or tablet device(s), UK only. (3) GameTrack UK 2024 by Ipsos on behalf of Video Games EU

Elevate your game's reach with our top 7 tips for mobile game user acquisition. From combining paid and organic efforts to leveraging influencer marketing, our 2024 has it all covered with actionable insights! #useracquisition #mobilegaming #aso https://hubs.la/Q0295r9X0

PAC’s mobile game industry is experiencing a boom, with gamers logging some serious session times. Recent research by The Trade Desk shows that consumers are spending more time on the "open internet", including mobile apps and online gaming. Interestingly, they are more engaged and receptive to ads on these channels compared to social media. The booming gaming sector is a valuable touchpoint for advertisers in better understanding consumer behaviour and how they can better reach their audiences. Read more about why mobile and online games are a channel advertisers should be taking note.

3 reasons brands should advertise in mobile games: 1️⃣ Meet your audience where they love to be It’s becoming increasingly difficult to capture attention and pull audiences from one medium to another. Instead, join them where they choose to spend their time for frictionless engagement. 2️⃣ Create an association between your brand and rewards Build a relationship with your audience by allowing them to experience your brand while doing what they love and enjoy. Mobile games allow you to incentivize users to interact with your brand, oftentimes causing them to seek opportunities to do so. 3️⃣ Leverage the most data-available channel Data-driven marketing can best be utilized where the greatest quantities of data can be accessed. Tap into the metrics that reveal remarkable amounts about your audience’s clicks, behaviors, interactions, real-time decisions, life-time value and more. Mobile games have skyrocketed as an advertising channel for brands, and will continue to do so as gamers grow in number, and in willingness to engage. —------- Like this content? 👍 Like ♻️ Share 💬 Comment 💡 Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising. #Mobile #Gaming #Apps #HyperCasual #HybridCasual #Advertising #Marketing #Attention #Engagement #Conversion