App Guardians - App Growth Network's Mobile Marketing Agency’s Post

Maximize Your Ad Spend: Expert Strategies for Cross-Platform Optimization Revealed!

I do not post much on here, but we have some news today that's worth highlighting! Today we announced a few new ways for businesses to customize their campaigns by more precisely communicating what they value. They are: 1. Conversion Value Rules: Businesses can use this feature to express which audiences or conversions they value more or less, which we plan to then use to better optimize their campaigns 2. A new opt-in attribution setting that optimizes for and reports on incremental conversions 3. The ability for businesses to connect their analytics tools directly to our ads system through a simple API setup. We plan to start with Google Analytics and Northbeam, and we hope to expand this to Triple Whale and Adobe soon. In addition to these updates, we are also rolling out a change to our ads system that will take more of the cross-publisher journey into account to help drive more value for businesses. We are starting to roll out this change for campaigns aimed at optimizing for the volume or value of conversions under the sales objective, and we plan to expand it to other objectives in the near future. Based on this change, we expect advertisers to see improvements in Meta-attributed conversions within their third-party analytics tools, although CPMs may increase as a result. Make sure to read our post below to learn more about these updates!

🚨 PSA: There are 3 new ads manager features to keep an eye out for! 🚨 We are rolling out a few new ways for businesses to customize their campaigns, so we can deliver more of the results that matter to them: 1. Conversion Value Rules that allow you to express which audiences or conversions you value more or less. 2. An opt-in attribution setting that optimizes for and reports on incremental conversions. 3. Ability to integrate certain third-party analytics tools through a simple and secure API setup. Learn more about each of these and how they can best serve you here: https://go.fb.me/pmx3jk

Embracing technological innovation is essential for staying ahead of the curve. However, blindly entrusting your advertising efforts to automated "Smart" Campaigns is a gamble that often yields lackluster results. To maximize the effectiveness of your Google Ads campaigns, prioritize transparency, customization, and strategic optimization over the allure of convenience. By taking ownership of your advertising strategy, you'll be better equipped to achieve your business objectives and drive sustainable growth in the digital marketplace. https://lnkd.in/eMr6eg54

Unlock the secrets of campaign budget optimization to maximize ROI and streamline your ad spend for impactful results. Learn how to craft a strategy that will work wonders for your campaigns. #budgetoptimization #ROI #adspend #digitalmarketing

Because of technical advancements in this digital era, shifting consumer behaviors, and the need for businesses to remain competitive in the digital marketplace, the world of online advertising is always changing. Looking ahead, several important changes that will change the face of online advertising are emerging. Read More: https://lnkd.in/g6Kj7f7i #businesslash #business #facebookads #ınstagramads #digitalmarketing #ᴏɴʟɪɴᴇᴀᴅᴠᴇʀᴛɪsɪɴɢ #ads #advertizing #metaads #nexasquads

The ad ecosystems are evolving and so should performance marketing professionals. The 2010s decade will be defined as the decade of PPC, performance marketing and the golden era of e-commerce sales from last-click ads. Business owners and C-Suite have finally realized that they cannot keep pumping dollars into the lower funnel, performance marketing channels to maintain a profitable growth. Companies need to build brands that can outlast any short/midterm marketing trends. This doesn't mean completely shutting off the funds towards performance marketing. But, a healthier ratio between brand vs performance marketing is needed. The ad ecosystems are working towards that. But, are marketers ready for it as well? or are we going to stick to our last-click sales model? #performancemarketing #ppc #ads #branding #advertising https://lnkd.in/ddfqSbPh

Are you spending too much to acquire new customers? Many companies pour tonnes of money into paid advertising without tracking the return on that investment. This is a huge missed opportunity. The key is optimising your ad spend to get the most out of every marketing dollar. You want each dollar to work as effectively as possible for your business. Here are 3 tips to maximise your advertising effectiveness: [1] Track conversions religiously. Know your customer acquisition cost and ROI for each campaign and ad group. Tweak what's working and cut what's not. [2] Test new channels and creatives continuously. Don't get stuck, just do what you've always done. Always be testing to find more efficient sources of customers. [3] Use negative keywords aggressively. Shut off the spending faucet for irrelevant clicks that will never convert. Getting this right takes work, but it pays off big time. Reducing your customer acquisition cost by $1,000 through improved ad optimisation can increase the lifetime value of your customers by more than $10,000. What tips do you have for improving advertising ROI? Share your wisdom below! #customerrelations #advertisement #roi #optimisation

Cost Per Mille (CPM) is a widely used pricing model in online advertising that determines the cost incurred by advertisers for every one thousand impressions of their ad. It is prevalent in display advertising and is often used to assess the cost-effectiveness of brand exposure and reach. ◼ Formula for CPM: CPM = (Total Cost of Impressions / Total Number of Impressions) * 1000 ◼ Definition: CPM represents the cost advertisers pay for one thousand impressions of their advertisement, regardless of whether users interact with the ad or not. An impression refers to each instance of the ad being displayed to a user on a webpage or app. ◼ Calculation: The CPM is calculated by dividing the total cost of all impressions by the total number of impressions received and then multiplying the result by 1000 to normalize the cost per one thousand impressions. ◼ Brand Exposure: CPM is particularly suitable for campaigns focused on brand awareness and exposure, as it allows advertisers to reach a large audience and generate impressions without requiring user interaction. ◼ Comparison Tool: Advertisers often use CPM as a benchmark for comparing the relative cost efficiency of different advertising channels, platforms, or campaigns, enabling informed decisions regarding budget allocation and campaign optimization. ◼ Budget Planning: CPM pricing provides advertisers with predictability and control over their advertising expenses, as they can estimate the cost per thousand impressions upfront and set budgets accordingly. ◼ Performance Evaluation: While CPM is valuable for assessing reach and exposure, advertisers should complement it with metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI) to evaluate the overall effectiveness and impact of their campaigns. CPM offers advertisers a transparent and straightforward pricing model for evaluating the cost of online advertising based on impressions, making it a versatile tool for reaching target audiences and achieving marketing objectives. #marketingtips #socialmediatips #socialmediamarketing #paidads #facebookads #fbadsmanager #socialmedia #facebookmarketing #digitalmarketing

❌𝐃𝐎 𝐍𝐎𝐓 𝐫𝐞𝐥𝐲 𝐬𝐨𝐥𝐞𝐥𝐲 𝐨𝐧 𝐚𝐝𝐬! Ads are great, but they shouldn't be your only game plan. Relying too much on paid marketing can hide the real cost of bringing in new customers. Customer acquisition cost (CAC) isn't just about one big number. You've got to break it down and understand the costs for each marketing channel. It's not just about the dollars; it's about making sense of the cents. Yes, paid ads can give you a quick boost, but don't forget about all the other ways customers find you. There's a whole world of free touchpoints that influence buying decisions and boost sales. Time to zoom in on the customer journey. See which campaigns are helping or hurting, and how each channel really affects your bottom line. That's exactly why we're cooking up something special with #NestAds. We know that attribution isn't always spot-on, so we're zooming out for a better view. This way, we can make smarter choices that really count! —------ I’m Linda, the CMO of NestScale. Follow me for the information about #ecommerce #shopify #shopifyplus #marketing #advertising #firstpartydata #serversidetracking