Appfire’s Post

Ahmad MK Nasser is an expert in automotive cybersecurity and shares some valuable lessons here

We have a lot packed into our February issue! Get a taste of success with Melodie Anderson, see the future of event tech, gain some advice from DEI champions and so much more! #tradeshows #eventsindustry #tradeshowindustry #eventtrends #tradeshownews

Are you headed to the #WellsiteInnovation summit next week? I'll be there with W Energy , and am looking forward to hearing the content from across the energy industry! #Energy #OilandGas #Innovation #Technology

I’ve learned a lot attending yesterday the Community-led World Summit! It was packed with insights from high energy speakers who shared their views on what community means and can unlock for a business and Tech organisations. Looking at them from a product/ large Tech organisation lens, here are the main trends & ideas I’m taking away to apply in my current role: 🔹 Embracing a “Commarketing” view in your alignment strategy: Quoting Michelle Goodall’s concept, community management is its own discipline and isn’t to compete against the Product marketing team effort. To create alignment, your need to find the win-wins and Senior people buy-in. Therefore, as a community leader, for an effective integration of your products with the wider business, you need to balance many perspectives while being strategic championing diverse viewpoints.   🔹 Listen to Understand – and not to react: Nikki Thibodeau shared the importance of how you position yourself when engaging with your community. This resonated a lot with my coaching background tapping on active listening and radical responsibility. Community for product development done right pushes you to show up with courage and transparency as a leader. 🔹 Master Product partnership for Community-led Innovation: I really enjoyed hearing Ruthie Berber’s insights about how flexible and strategic you have to be when managing communities while including Product teams as essential partners. To deliver the best products and client satisfaction, Product Community leads have to master the balancing act of being the voice of multiple perspectives across the business. 🔹 Great discussions with fellow Product Community leads about the evolution of the discipline: Especially with Sagar Chandni about the traits for talents to thrive in community focus roles with the differences & similarities between startup vs Enterprise organisations. Overall, it’s interesting how much versatility is needed, so you adapt your communication & leadership style according to the needs of your community. It’s been amazing how people at the event have generously shared their insights! And the common theme from those take away? While Community is a lot of operations – with a LOT of platforms and shiny objects released with AI - it’s first and foremost a lot of mindset and stepping into strategically influencing the wider business, so you connect the dots between the organisation goals and the people. Thanks again for the event organiser Francisco Opazo & host Akash Agrawal! #CommunityLedWorldSummit2024 #ProductCommunity

A pretty cool talk at The Bridge - "The Future of Risk is Upon Us: Advancing Security for AI" 👍👍 and the ebook is pretty insightful 🤔 https://lnkd.in/ezRZaqvn #ISCwest #cybersecurity #ai #goplanet

Lianne Lee is a great speaker. No doubt this presentation will be interesting, consider signing up if you're interested in learning more about engaging parents to prevent teen dating violence!

🔊 Ready to elevate event engagement? Engagement Mobile Strategies is launching a brand-new solution in February that will redefine how associations connect members during events. Imagine real-time interactions that make every moment impactful. Get excited, and stay tuned! Feel free to contact Engagement Mobile Strategies for details. They’re happy to share more about what’s coming your way! #EventEngagement #MemberConnections #EngagementInnovation #MembershipGrowth #EngagementBuzz

💥 How do you get your prospective attendees involved in event registration? 💥 Involve them in your event. In this clip from Event Advice by CrowdComms, Matt Allen Matthew Allen - EWD discusses the benefits of asking your audience what they want to see when capturing registration information to help personalise their experience. #EventAdvice #EventProfs #EventPlanners

Bumped into one of our amazing customers in the exhibition and was thrilled to see they’re using our product! Seeing our work in action and making a positive impact never gets old. 🙌 Not only that, but they’re placing a new order! 🥳 Moments like these remind me why we do what we do. #CustomerSatisfaction #ProductInAction #HappyCustomer #NewOrder #BusinessGrowth

UKREiiF is over for another year, but as the lanyards and stands are packed away, have you thought about how you can increase the reach of the content you created for the show? This lunchtime (12.30pm) on LinkedIn, Ayo Abbas and I will be discussing how to maximise the value of your event content. Because, let's face it, there is an awful lot of work that goes into prepping for an event, whether it is launching a report or organising a panel discussion. Why wouldn't you want more visibility and return on time invested? We'll talk about some easy wins and also what you can do, with a bit of planning, for your next event. Join us for a friendly chat and Q&A, you'll find all the details here: https://lnkd.in/eDmqr4mT