Appfigures’ Post

CPMs on Facebook are skyrocketing due to the launch of over 10,000 new ads by Temu, a Chinese online marketplace. There's a growing trend of apps overtaking games on mobile. Here's why: 3️⃣ Apps have always had three times the downloads compared to games. 📲 Apps have continued to grow user engagement, with Instagram, YouTube, TikTok, Tinder, and Discord leading the way. 💸 Apps are becoming much better at monetizing engagement, resulting in increasing growth. 📈 LTV > CAC with these mass-market products leads to inventory being eaten away from games. source: Edgewater Research (Vivek Girotra's post) #gameindustry #apps

If you need more Game users - here’s where to go: For: iOS Casino Android Action, Hypercasual and shooting - Go with IronSource For: iOS Casual Android all game types except for Strategy - Unity is a great option for you For: iOS Casino and midcore Android Casino, Midcore, RPG and Sports - Explore this with Moloco For: iOS Casual Android remarketing - Try Liftoff For: iOS Hypercausal Android Action, Casual;, Hypercasual, Match, Puzzle, Racing and Simulation - Work with Mintegral The new AppsFlyer Performance index is here. Get it now and explore all your options. UA is a lot more than just Meta, Google and Apple: https://lnkd.in/gsB5N8uZ #gaming #mobilemarketing

💡 Special events are the most used in-app event type across all categories! Find out which event types are most popular in your specific app/game category and maximize your IAE strategy 👇 We've analyzed data from top apps and games on iOS and Google Play to uncover app marketing trends in the app stores! Find out how often apps and games use IAEs and which types they use the most: 🤩 Casino and Card games keep narratives fresh with new content premieres. 🔥 Books, Entertainment, and Music categories leverage premieres, while tech-centric categories like Photo & Video and Graphics & Design leverage major updates. Get #appstore insights to boost your in-app event strategy! Grab your copy of AppTweak's ASO Trends & Benchmarks report: https://lnkd.in/eQUYuvTm *The data for this analysis was sourced from the top 1000 apps & games in the US (Jan-Dec 2023) #appgrowth #appmarketing #mobilemarketing #mobileindustry #appstoreoptimization #googleplay #inappevents

Easy Monetization boosts Starkom's revenue X4 ⚡️ A major developer of mobile games employed Easy Monetization for four of its apps. Here's what happened 👇 Check out the success of our partner and learn more about Easy Monetization here → https://lnkd.in/e_BmbByu #YandexAds #MobileMediation #AppMonetization #EasyMonetization #AdNetworks #YandexForApps

ASO Latest: Apple is making its Top Charts feature relevant again, making it easier than ever for users to discover the most popular apps and games. With the latest update, users can now directly access Top Apps and Games from the Search tab. Previously, finding these charts was a challenge, as they were buried at the bottom of the App Store page. This improvement ensures that users can quickly and effortlessly find trending content. #aso #mobilemarketing

🚀 Exciting News for Mobile Game Developers! 🚀 We’re thrilled to announce the launch of ChartsMob, our new ASO analytics tool designed specifically for the mobile gaming community. Currently supporting Google Play Store historical data, with Apple App Store data on its way. Our tool is here to Play Store & App Store historical data accessible to everyone. 📌 Key Features Include: - Daily download & five star ratings change data of top chart games - Top chart rankings history. - Historical data on store page changes including icon, screenshot and descriptions. 👨💻 In Development: Stay tuned as we perfect our features, ensuring you have comprehensive tools at your fingertips 🔗 Explore more and sign up for free at: https://chartsmob.com ** Currently there is only US top charts data. ** Feb 8, 2024 - Feb 22, 2024 date range is missing. 💡 Your feedback is very valuable. As we continue to develop our platform, we welcome all insights and suggestions to make ChartsMob even better. Let's optimize for success together! #MobileGaming #GameDev #ASOTools #AppStoreOptimization #GooglePlayStore #IndieDev #GameMarketing

Rewarded Play is an increasingly important tactic for mobile games — but applying the same idea to other kinds of apps can enhance engagement and retention in the long run. Ultimately, improving these two metrics bolsters your UA efforts. Learn more 👇 #mobileperformance #appretention #appengagement #mobilemarketing https://lnkd.in/gsY9DKZX

Transform Your App's Performance with Gaming 🎮 Did you know? An astounding 2.2 billion people worldwide are avid mobile gamers. It’s a diverse, vibrant community with varied interests and the potential for incredible engagement. At adjoe, we see the immense potential this audience holds for your brand. Whether you're looking to increase installs, boost retention, or drive revenue, integrating mobile gaming dynamics into your app can be a game-changer. With adjoe's solutions, any app can become a part of this thriving ecosystem. From fashion to finance, our tailored gaming solutions are designed to elevate your user experience and KPIs to the next level. Get in touch and unlock the full potential of your app: 👉 https://lnkd.in/e-FMzbeC #mobilegaming #mobilegrowth

Hi everyone, Exciting updates for 2023! 🚀 App install ad spend decreased by 6% to hit $82 billion globally. The global economic shift affected mobile app user acquisition budgets, causing a 6% year-over-year decline. Interestingly, Android experienced a more substantial 10% drop, while iOS grew by 2%. But here's the kicker: In-app purchases (IAPs) surged, especially in gaming apps, marking an impressive 11% increase in 2023. Casino and casual games led this revival, while midcore games saw a slight decline. Moreover, in-app advertising (IAA) revenue in gaming rose by 4% due to the success of casual games. Exciting trends ahead! 📱💰

Have you ever wondered why we get so addicted to some apps like LinkedIn? Facebook, Twitter & Instagram, to name a few? Not just social apps but some video games and movies as well. These apps & games have become part and parcel of our daily routine and have gone to an extent where they can make or break our habits. What gives these tiny app logos installed on our mobile the strength to control our daily life? I didn’t have precise explanations for all these questions until I chanced upon this amazing book called – HOOKED by Nir Eyal. Sounds interesting? Read my full book review below and share your thoughts. https://lnkd.in/gCGhdenf #goodreads #hooked #pm #userengagement