App Promotion Summit’s Post

Transcript

Hello and good afternoon everyone. Can you hear me right in the back? Yes. Thank you so much for confirming that. Welcome to our session. I know that some of you might have the lunch date already. So we promise we will make it a very engaging make sure we can stay awake. So in this workshop, we want you and your company to help you get up to climb the personalization ladder and maximize growth. So I'm Christopher, I lead the marketing in Europe at Clevertap. And with me is who leads the partnerships in Europe. Floor is yours. Thank you. Chris, hello everyone. Good afternoon. I'm I'm Yashas. And of course, as Chris mentioned, I look after partnerships at Clever Tap and I'm not gonna go tell what Clever Tap is in all of that that we have a whole time later on. But what why are we here today? Definitely not with my magic wand working. Yes. So why are we here today? So one, I just wanted to make a gift, but Chris removed it because he's too Dutch. One which had like the one ring to rule them all. I wanted to give you that some big Lords, big Lord of the Rings fan, but I couldn't have that. So he made me type some corporate thing, which is we are going to provide a framework which allows you to increase your user engagement. I'm not going to say it's it's something it's going to be life changing or something like that, but it can be something. That can be really helpful for you, especially if you guys are looking at your app and how you want to engage with your users, how you wanna retain users and things like that. And if I use this framework and if I retain most of you guys and don't leave the room today, then I think this framework works as well. On that note, so how many of you hear the word hyper personalization? Anybody. Yeah. How many of you get personalized ads or personalized push or anything like that? Yeah, you better, huh? Yes. They're they're they're they're from that close. So, so great. And how many of you think you get you think that you got a personalized ads, but it was not personal at all. Like only your name was there, but then you got something else. Yeah, right. Many of us, the reason for that is that we are living in the world of hyper personalization. Everybody talks about it, everybody says about it, but not everybody does it properly because you jump. So let's say you want to go to the moon and somebody. In in the, in the state, somebody who builds electric, you know, electric cars also want to go to the moon and take man to the moon. And what they did was like, we just gonna build a rocket without actually having a rocket or engineers kind of thing. So you cannot do that. You cannot go to the moon without having a rocket. But to even build a rocket, you need a framework. So similar to that. If you want to do hyper personalization, you also need to have a framework. And there's a step by step framework as to how we go. And that is the framework that we're going to go in and present it to you. OK, so then the next 40 minutes, what we're gonna talk about is three or four different things, but mainly about one, how to get clear definitions. Because the biggest thing is like what I speak is different to that. Remember the Lord of the Rings thing? I thought it was funny, but the Dutch guy said no. So similar to that, we, we want to get to ensure that there is a proper definition that has been carried out on then of course, how you align in your company with some of the framework and how are you going to personalize and everything else. But I'm not gonna be yapping. It's too much. We had good lunch. That was good lunch. A little bit. And I'm not a bit of a talker, as you can see. So for that, I want all of you to also think about it. So what we're gonna do next? Is make a group. And Chris, can you help trying to do that? Yeah, absolutely. So I said I was engaging. And basically what we're going to do, what you're going to do today is create your own companies. So to make groups, I'll start with the number one. We go up to four, so it's 1234. Once you hear the number next to you, you continue going up. You hear 4, you go to one. OK, so one. All right, so now per group, I need a random word, 2 actually. So any word that comes to mind? Any word that comes to mind anywhere at all? First word that comes to your mind? Mother. Ohh wow. Group, OK, this is 3 and this is 4, right? Yeah. Ferraria. Love it, love it. Rooster OK, OK, we'll start laughing, is the second word. OK, we'll comfort to these guys and then come back to you. Roosters can think a little bit more. Yeah, the second word, yes. Difficult to follow up, I know, but still don't say wife. Cops.