Aon Affinity Travel Practice’s Post

Travel invented loyalty as we know it. Now it’s time for reinvention. cc: McKinsey & Company Members of travel brands’ loyalty programs have become increasingly disloyal. What will bring these straying customers back? Article highlight: "Our research finds that experience—far more than tangible, “earn and burn” benefits—is what wins customers’ loyalty. Experiential factors, including “offering an experience worth paying more for” and “feeling taken care of,” have become more important over time and now account for three of the top five drivers of loyalty to cruise lines, hotels, and airlines. For hotels, experience has four times more impact than tangible benefits on purchase frequency, while for airlines, experience is more than twice as likely to influence frequency." #loyaltyprograms #hospitality #business #hotels

Innovations in Travel Loyalty Programs and Consumer Rewards. https://lnkd.in/daRdKxiS #hotels #innovations #loyaltypragrams #consumerrewards #hotelbooking #directbooking #onlinebooking #hotelrevenue #revenuemanagement #onlinemarketing #digitalmarketing #hotelmarketing #sales #marketing #reservations #bookingengine #channelmanager #otas

Six Reason why Cross-selling is highly important in the tourism industry Increased Revenue: Cross-selling allows tourism businesses to increase their revenue by encouraging customers to purchase additional services and products. For example, a hotel might offer spa services, dining experiences, or local tours to guests, thereby increasing the overall spending per customer. Enhanced Customer Experience: By offering additional relevant services, businesses can significantly enhance the overall customer experience. For instance, travel agencies can offer car rentals, guided tours, or travel insurance, ensuring a seamless and more enjoyable trip for their clients. Customer Loyalty and Retention: When customers feel that they are getting comprehensive and tailored service, their satisfaction increases, leading to higher loyalty and repeat business. Cross-selling can help build stronger relationships with customers by addressing their various needs and preferences. Competitive Advantage: Offering a wide range of complementary products and services can differentiate a business from its competitors. A more comprehensive package can attract more customers who are looking for convenience and value. Operational Efficiency: Cross-selling can lead to better utilization of resources. For example, if a hotel can sell its restaurant services or spa appointments to existing guests, it can achieve higher occupancy and usage rates for its facilities, leading to more efficient operations. Data and Insights: Cross-selling provides valuable data on customer preferences and behaviors. This information can be used to further tailor offerings, improve marketing strategies, and develop new products and services that meet customer demands more effectively. Overall, cross-selling in the tourism industry not only drives profitability but also enhances customer satisfaction and loyalty, contributing to long-term business success. #TourismIndustry #CrossSelling #CustomerExperience #RevenueGrowth #CustomerLoyalty #TravelBusiness #HospitalityManagement #TravelAndTourism #BusinessStrategy #CustomerSatisfaction #TravelServices #TourismMarketing #OperationalEfficiency #CompetitiveAdvantage #MarketInsights

Acxiom's Mike Wagner shares four key considerations for travel brands looking to better understand their customers’ wants and needs. Read more in The Drum:

Acxiom's Mike Wagner shares four key considerations for travel brands looking to better understand their customers’ wants and needs. Read more in The Drum:

✨Tip of the Day: Upgrade Your Loyalty Programs!✨ If you’re not taking advantage of loyalty programs in your hotels, credit cards, and activities, you’re missing out on serious perks. Travel cards like Chase Sapphire Preferred and American Express travel offer incredible value through points that can be redeemed for flights, hotel stays, and more. From airline miles to exclusive hotel rewards, you could be closer than you think to that dream vacation. Take a moment to review your loyalty programs and travel cards. Many programs offer extra points for dining, travel, and even everyday purchases. It’s amazing how quickly these points can add up when you’re strategic about your spending. Personally, I’m about to embark on my first-ever cruise, all thanks to the points I’ve built up using these travel cards! It’s a great example of how small choices in your daily spending can lead to unforgettable experiences. So, upgrade those cards and let your loyalty work for you! Where will your points take you next? #LoyaltyPrograms #TravelTips #DreamVacation #ChaseSapphire #AmericanExpress #CruiseAdventure #Points

Acxiom's Mike Wagner shares four key considerations for travel brands looking to better understand their customers’ wants and needs. Check it out!:

Acxiom's Mike Wagner shares four key considerations for travel brands looking to better understand their customers’ wants and needs. Read more in The Drum:

✈️🧳Travel often? Usually check a bag? These 3 key earning opportunities are for you: New airline carry-on policies are always popping up, but that doesn’t mean it can’t be for the better. Take it from someone who works in the travel industry that wants to help elevate your experience. If you routinely check bags on Delta flights like the rest of us, you’re easily dropping hundreds of dollars annually. From time to time, I see complaints pop up when customers notice checked bag prices rising. This is the nature of the market, but there are ways around this. Delta works hard to extend more reasons to make the most of your travel experience through it all, naturally building a sense of great loyalty from customers. 1️⃣The trick to saving annually? Holding the right Delta credit card for you. 💳 A lot of our travel credit cards offer your 1st checked bag free for yourself & up to 8 travelers on your reservation. Definitely check out Delta SkyMiles American Express cards to find the right one for your lifestyle. 2️⃣Worried about your bag being overweight & accruing more fees? 💰 Pro tip: Buy a digital luggage scale for your home! They’re usually pocket-sized & a great investment for frequent travelers. 3️⃣There’s no reason for you not to join the SkyMiles Loyalty Program! 🔺 Depending on the tier you’re in, having an elite level of Medallion Status grants you free checked bags. The higher up you are, the more bags you get, & so much more! It’s as simple as that. 🏝️Don’t forget, you can use those SkyMiles to be redeemed towards your next getaway with Delta Vacations. Best of both words! When you worry about the things you can’t control, it doesn’t solve the issue. By focusing in on what you can, you empower & help yourself in the long run to make the most of opportunities in life & travel. When you discover more benefits, your sense of consumer brand loyalty will continue to grow over time, which is what any great company could hope for. #AirlineIndustry #travel #TheInsider