At this year’s Emerald Cup, Proof won a 1st place award AGAIN!
We are so appreciative to the team at the The Emerald Cup for their efforts to pull this event together every year. As the industry continues to struggle, it gets tougher to pull everyone together, and yet they continue to do it successfully and to spread such positivity through their efforts. 💚
What our team at Proof continues to do is pretty amazing and bears worth mentioning. Over the past three years since we started entering our products, we have won five (5!) Emerald Cup First Place awards and one Second Place.
Our team members are incredible people who represent the roots of the industry, and we are 86% women. From our manufacturing technicians to our drivers to our leaders, every single one of the Proof team is an absolute badass.
We have never sought or accepted growth capital. We always felt like outside money was going to pollute our mission of providing quality medicine at affordable prices. We've seen big corporate competitors take on more and more money from outside investors, and drift farther and farther from their mission and values. On the other hand, Proof is over here keeping it simple and staying focused on what's important to us, and we continue to serve our patients and customers with integrity.
We run a profitable business. When you're not willing to burn other peoples’ money in the pursuit of fantastical goals, there's no other way to do it. We have to make more than we spend, every. single. day. So as more and more retailers continue to take product, sell it, and then not pay for it, we've gotten more and more selective about who we work with. As a result, we've got the most incredible portfolio of retail partners that have integrity and who are an absolute joy to work with. We appreciate each of you.
Up and down the supply chain, Proof has sorted the good actors from the bad, and we have created a community of competent and values-based operators who are a joy to work with every day. If you are one of those, thank you so much! We wouldn't be here collecting these awards without you.
The California cannabis industry continues to be a big mess. But here at Proof, we wanted to shine a little light on some of the successes and pleasures of running an honest business, surrounded by great people, making the very best products, so we can serve our patients. And we're even having some fun doing it! If you've been a part of this journey, thank you. If not yet, come, join us! - Lots of love from the Proof team ❤️
Julie Mercer-Ingram Sarah Miletich Sara Peña Jennifer Noska