CEO LiveEQ: The fastest growing app for horse people. Horse girl 🐴, Digital strategy executive, mom.
The influencer/brand fit has to be perfectly authentic. If it's not, it's obvious in the worst way and it won't sell. We see this WAY too often. 73% of Gen Z consumers and 68% of millennials look to creators to inform their purchase decisions, according to a study by Northwestern University. This is no surprise to the CMOs & marketing leads that I talk to and most brands have an influencer budget/department at this point, but the real question is, are they using creators in an authentic way or creating walking billboards? At LiveEQ, we create matches between our Creator Group & our clients resulting in 5x the conversion rates. It never feels fake because it's not. Authenticity is key to success. #equestrian #equestrianbusiness
Leverage organic content to drive pipeline | FinTech/ Web3 / AI Formerly: Parcl
3moCreating genuine connections is vital. Authenticity drives success and loyal customers.