Anne Hawkins’ Post

Choosing the right influencer for your brand is key. Look for someone who shares your values and speaks to your audience, not just someone with a big following. Take Artlist’s collaboration with underwater cinematographer Alfredo Barroso, for example. His creativity matched Artlist perfectly, resonating with their audience of creators. Authenticity wins today, especially with Gen Z, who demand real, individual experiences. Partner with creators who truly connect with your brand for content that genuinely engages and leaves a lasting impact. Check out Artlist here: https://bit.ly/3OpNmcB Source : The Marketing Millennials #marketing #artlistpartner

These stats blew my mind 🤯Check out GRIN’s latest resource, The Influencer Marketer’s Guide to the Modern Consumer and see these important trends for yourself.

Stop scrolling for a sec while we throw a few crazy stats your way. Did you know? 🔬 Gen Z is more than TWICE as likely to use TikTok over Google to discover new products. ✍️ Consumers trust social media reviews MORE THAN the opinions of their friends and family (sorry, mom). 📱 1 out of 4 consumers purchase directly through social media apps MORE THAN once per week. Our recent consumer survey uncovered a ton of these mind-blowing statistics. Overall, we found that today’s buyer journey has never been shorter or more convenient. Why? Because we now have social media and content creators facilitating each step along the path to purchase. But that's not even the best part... We also found that these creators aren’t just shaping product decisions—they're shaping lifestyle decisions, too. Check out our latest ebook to learn what makes the modern consumer tick. Then, get actionable advice for integrating your brand into your target audience’s daily routine. If your brand uses influencer marketing, or is even the least bit curious about it, you’re not going to want to miss this one. #creatoreconomy #creators #creatormarketing #influencermarketing https://lnkd.in/gERwJ-_J

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

From TikTok Shop to making brand experiences ‘Phygital’... For the second instalment of our ‘In conversation with’ series, Jordan Bourse Client Partner, Ecommerce at TikTok joins Influencer Business Director Abigail Fisher to discuss the future trends kicking off the year. For the full discussion check out the full video below, and keep your eyes out for the next instalment! #influencermarketing #influencertrends #socialmedia

A growing trend DTC brands should keep an eye on: underconsumption core. Instead of promoting the typical consumer-driven culture of buying more, these influencers are showcasing the benefits of purchasing less, reusing items, and being more intentional with their consumption. This video got 117k likes / 12.2k bookmarks on TikTok. Younger generations who are prioritizing sustainability and financial mindfulness over traditional consumerism. For DTC brands, this means that authenticity, transparency, and value-driven marketing are becoming increasingly important in capturing the attention and loyalty of this growing demographic. #dtc #ecommece #shopify

🚀 Creator content is driving purchases, with 48% of Americans buying products based on influencer recommendations. According to Nielsen's NCSolutions report, Gen Z leads with 66% making purchases through creator content, followed by millennials at 55%, Gen X at 41%, and baby boomers at 24%. Influencer marketing is reshaping consumer behavior, making it crucial for brands (like you) to leverage this powerful tool for yourselves and your clients. 😎 

Powering through the digital landscape, we've amplified DEWALT Canada's #ToughInTheNorth campaign with a mix that resonates—striking brand visuals and raw influencer narratives. Across Meta, TikTok, and YouTube, this national brand campaign speaks volumes to the pros it equips. 🛠️🔩 #DEWALT #DEWALTTools #brandcampaign #socialads #digitaladvertising

It is simply evolution..... In an era where consumers are bombarded with content, how can DTC brands stand out? The answer lies not in more advertisements but in deeper connections. Authenticity is becoming the currency of choice for consumers who crave realness over polish. Why is this shift happening, and how can your brand leverage it? As we navigate the digital age, it's fascinating to observe how consumer behavior has evolved. The modern shopper isn't just looking for a product; they're seeking a story, a mission, and values that align with their own. This evolution paves the way for influencer marketing and the creator economy to shine brightly. By partnering with personalities that resonate genuinely with their audience, brands can create meaningful engagements instead of mere transactions. So, what’s next for marketers venturing into this new era? It's time to rethink our strategies and prioritize authenticity above all. Finding creators who share your brand's ethos can transform your reach and impact dramatically. Let's not just chase after the latest marketing trends but focus on fostering genuine connections that lead to lasting relationships with our audience. #AuthenticMarketing #DTCBrands #ConsumerBehavior

Ipsos Creative Excellence have a tonne of fresh insights on how social fits into your media ecosystem and all the common pitfalls that are a legacy of linear video film thinking. Get in touch for a private session for you and your marketing team. #Effectiveness #Ipsos #Social