Have you ever wondered, what's with the number 31 on Baskin Robbins' logo?
Here's an interesting story and hidden details on this brand's logo.
Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands.
It was started a year after Burt Baskin opened Burton’s Ice Cream Shop in Glendale, California, in 1945. Subsequently, Baskin's brother-in-law, Irv Robbins, opened his ice cream shop in Pasadena.
It didn’t take very long for the two to merge their businesses. From there, the name stays as Baskin Robbins.
So, what's the deal with the number 31 in their logo?
The significance lies in their offering of 31 flavors, theoretically enabling visitors to potentially enjoy a different new flavor each day of the month.
At the time, they wanted to brag about it in their logo and on their storefronts as it was rare to offer as many flavors as they did. The number 31 proudly stood out from the name with “31” written above “Baskin Robbins Ice Cream.”
Over the years, the logo underwent several transformations.
Back in 2006, The logo was then modernized, but it still included the number 31 where the pink portions of the B and R formed the number. However, they remained with the pink and blue color scheme that was first introduced in 1991.
In 2022, the logo underwent another makeover but this time the blue color has been swapped with the brown color and the font used is a bit more modern.
However, the logo still reflects the important number 31.
Although 31 flavors isn’t as breathtaking as it was all those years ago, Baskin Robbins has actually created over 1,000 flavors as of today. Yet, the number 31 remains deeply rooted in the company's identity.
So, if you had your own business, would you keep the special things that made it special from the start?
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Source & credit: Cutolo, M. & Taubenfeld, E. (2022). https://lnkd.in/efsH74Yd
Designer
11moWoah didn’t knew !!