Angelica Bizzotto’s Post

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: In the crowded sports market, brands struggle to stand out and stay top of mind. With thousands of sports brands vying for attention, it's challenging for any single brand to maintain visibility and engagement among runners, cyclists, and gym enthusiasts. 𝐇𝐨𝐰: Imagine a brand like Puma, HRX, or Cult.fit that not only stands out but also creates a loyal fan base. By leveraging platforms like Strava and actively engaging in fan base marketing, these brands can transform their presence. Just like Unilever's successful Sunsilk campaign, sports brands can cultivate a dedicated community, maximize ROI, and ensure sustained brand loyalty. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: To achieve this, sports brands need to adopt a multi-faceted approach. This includes maintaining an active presence on social media platforms tailored to their audience, like Strava for athletes. Additionally, brands should engage in review platforms like RunRepeat for credibility and host events such as marathons to boost brand loyalty. Fan base marketing campaigns can be tailored for each category, creating a strong, engaged community and optimizing marketing spend. #FanbaseMarketing #BeyondFacebook #SportsBranding #AthleteEngagement #TopOfMindStrategy #BrandLoyalty #CommunityBuilding #MarketingInnovation #ROIOptimization #StravaMarketing #RunRepeatReviews #EventMarketing

Brands are increasingly choosing women’s sports for consumer activations due to the unique opportunities they offer for engagement, visibility, and growth. Women’s sports have seen a surge in popularity and media coverage, creating a fresh and dynamic platform for brands to connect with a diverse and passionate audience. This momentum is not just a trend but a movement towards inclusivity and equality in sports marketing. The future of activations within the women’s sports industry is bright. With growing viewership and participation, brands have the chance to innovate and create authentic connections with consumers. This space allows for more personalized and impactful campaigns that resonate deeply with fans and athletes alike. As more investments pour into women’s sports, the potential for creative and effective activations will only expand, offering brands a compelling avenue to stand out and make a meaningful impact. #WomensSports #ConsumerActivations #BrandEngagement #SportsMarketing #FutureOfSports #InclusivityInSports

Sports is a great platform to build brand engagement and connect with consumers. It’s been more true for some categories of brands than others. Even more so it’s been largely true for brands in food and beverage categories. Coming from a country where cricket is revered as a religion, you can’t miss how well the beverage brands have leveraged the sport to build brand recall over the years. The reason I brought it up is, that when a million+ audience who are a brand's potential audience too, are fanatically obsessed with a sport their underlying emotional association for the sport can string the right chord if a brand can strike it. That’s exactly where this ad of Heineken hits a goal! This campaign by #Heineken is a true reflection of modern football fandom, an ad inspired by real fans' stories and their unabashed love for the game of football. Kudos to the brand team Nabil Nasser Daniela Iebba Rob van Griensven Guilherme Retz Lizzy Wakkie - van de Venn Bob van Iersel Elena Marcos Izquierdo Thomas Mulders And the agency partner LePub | Powered by Publicis Italy Mattia Pavin Nicolò Pavin Adina Cirstea Daniele Tesi Marie Poumeyrol Nick Bakshi Davide Corti Giulia Melegati James Moore Sol Ghafoor Bruno Bertelli Cristiana Boccassini Mihnea Gheorghiu #marketing #advertising #strategy #consumerinsights #digital #creativity

Exciting insights from our recent Marketing in Sports Panel! First, a special shoutout to our wonderful panelists: Grace Barrett, Arnav Shah, and Peyton Pollard, for their invaluable insights and experiences. Here are some key takeaways from the panel: Navigating the Sports Environment: “It’s a very fast-paced environment. And every decision the company makes is made months before”. Our panelist shared that the sports industry demands anticipation and requires meticulous planning for events and campaigns well ahead of their execution, ensuring impactful engagement. Cultivating a Connection between Brand and Consumer: “It’s not about direct engagement but allowing the brand’s message and values to gradually resonate within the consumer’s mind.” In sports marketing, the aim is to forge a connection between consumers and the athletes they admire through the brand. This approach ensures that when consumers think of the athlete, the brand is also recalled, thereby building a strong and associative relation. Emphasizing Value and Understanding the Audience: Our panelists emphasized the importance of understanding and resonating with the audience, particularly Gen Z. “We are the audience, and we know what Gen Z likes.” This insight speaks volumes for valuing internal perspectives. It’s about leveraging these unique viewpoints to strengthen the company’s value proposition and connect more authentically with the target market. Thanks again to our panelists! Join us this week for SERVICE NOW Kick-off! #sportsmarketing #northeasternuniversity #sportsmedia  #marketing

With the 2024 Olympic Games in Paris just around the corner, brands globally are gearing up to seize this unparalleled opportunity (slide to see what we've planned for our clients for the Olympics). But the Olympics are just one example of how you can harness the immense potential of global sporting events through strategic digital advertising. Here’s why it’s worth it: - Reach a vast, engaged audience: Global sporting events attract millions of viewers, offering your brand a unique chance to shine. With a tailored media mix, your ads can captivate this audience across the most effective channels. - Boost brand awareness and engagement: By aligning your brand with the excitement of a major event, you elevate your visibility. Interactive and memorable ads help build strong emotional connections and foster brand loyalty. What’s the next worldwide event you want to leverage to propel your brand? Let us know! #tangoo #DigitalMarketing #BrandAwareness #GlobalEvents #Advertising

With the 2024 Olympic Games in Paris just around the corner, brands globally are gearing up to seize this unparalleled opportunity (slide to see what we've planned for our clients for the Olympics). But the Olympics are just one example of how you can harness the immense potential of global sporting events through strategic digital advertising. Here’s why it’s worth it: - Reach a vast, engaged audience: Global sporting events attract millions of viewers, offering your brand a unique chance to shine. With a tailored media mix, your ads can captivate this audience across the most effective channels. - Boost brand awareness and engagement: By aligning your brand with the excitement of a major event, you elevate your visibility. Interactive and memorable ads help build strong emotional connections and foster brand loyalty. What’s the next worldwide event you want to leverage to propel your brand? Let us know! #tangoo #GlobalEvents #Advertising #DigitalMarketing #BrandAwareness

What is your fav athlete endorsement? Athlete endorsements hold immense importance in the world of sports marketing. They provide brands with a powerful and credible means to connect with their target audience. When consumers see their favorite athletes endorsing a product, it creates a strong emotional connection, influencing purchasing decisions. The athlete's image and reputation can enhance brand visibility, trust, and loyalty. This synergy between sports and marketing not only boosts product sales but also shapes brand identity and market positioning. #SportsMarketing #AthleteEndorsements #BrandIdentity #MarketingStrategy #SportsBiz #InfluenceMarketing

❓ Want to know how marketing leaders at the world's biggest brands - including Nike, McDonald's, Visa and Google - are engaging sports fans this year? 💡 Unveiling the secrets to sports marketing success with exclusive insight from 100 advertisers, our 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 is the perfect read ahead of Cannes Lions International Festival of Creativity, where we'll be partnering with Stagwell's Sport Beach. 🎯 How to target the right sports audience 🥇 Why first-party data is an absolute must 📲 How to implement a multi-channel strategy 🏆 Priorities in a bumper year of sport 👉 Hit the link to read the full report: https://bit.ly/4bzPwjn #sportsfans #sportsadvertising

Consumer retention post acquisition is a key component in a cluttered market where multiple brands are fighting for the same target audience.Sports marketing has become a dynamic strategy for brands to connect with their customer base. When brands align with sports, they can tap into the passion and loyalty of their fans, enhancing brand affinity and customer loyalty. This connection is strengthened through consistent and interactive engagement, whether by sponsoring a sports team, endorsing athletes, hosting exclusive fan-centric events or introducing loyal customers to exciting new product lines. Discover how your brand can kickstart, this journey of transformative sports marketing by visiting our website at www.itwuniverse.com. #WordWednesday #ConsumerRetention