Angela Tague’s Post

As consumers, we often only think about clothing and accessories when we see them in our closets or put them in our shopping carts. But those working at the production level have a much different perspective of how these goods impact the Earth. The sustainable fashion movement is an initiative focused on promoting awareness and changing the social and environmental practices involved in producing textiles and fashion accessories. #Writer #Blogger #Marketing #ContentMarketing

As consumers, we often only think about clothing and accessories when we see them in our closets or put them in our shopping carts. But those working at the production level have a much different perspective of how these goods impact the Earth. The sustainable fashion movement is an initiative focused on promoting awareness and changing the social and environmental practices involved in producing textiles and fashion accessories. #Writer #Blogger #Marketing #ContentMarketing

As consumers, we often only think about clothing and accessories when we see them in our closets or put them in our shopping carts. But those working at the production level have a much different perspective of how these goods impact the Earth. The sustainable fashion movement is an initiative focused on promoting awareness and changing the social and environmental practices involved in producing textiles and fashion accessories. #Writer #Blogger #Marketing #ContentMarketing

🌿 Dive into sustainable fashion with purpose! Despite a growing demand for eco-friendly choices, many myths still persist. Let's debunk a few of them with Besma Whayeb, the founder of Ethical Influencers and Curiously Conscious: 1️⃣ Myth: Sustainable fashion is expensive. Reality: Buying less, opting for second-hand, and doing garment repairs can actually save money! 2️⃣ Myth: Luxury = Sustainability. Reality: Luxury doesn't guarantee sustainable materials or ethical labour. However, it doesn't mean you should not invest in timeless quality - don't forget to have your own research done. 3️⃣ Myth: "Recycled Polyester" is fully recyclable. Reality: The recycling process often stops after initial use. The nature of polyester wouldn't allow the material to be recycled more than once in general. 4️⃣ Myth: 'Sustainable' collections from fast fashion brands. Reality: A very common greenwashing alert! True sustainability requires transparent practices, and not every brand is capable to meet them, especially if a significant part of their lines lack sustainability. As stated by Whayeb, you either buy sustainable or not - there's no in between. 5️⃣ Myth: All Hand-Wash-Only Items Need Special Care. Reality: brands should ensure durability, and this is usually tested exactly with washing machines. So this practice helps brands deliver better quality and longevity. Make informed choices! Opt for reselling, direct donations, and advocate for fair garment worker rights. Read more about Besma Whayeb and common myths: https://lnkd.in/epgAssre. 🌎👗 #RentBoutique #SustainableFashion #MythBusters #FashionRevolution #ConsciousFashion #InformedChoices #FashionTech #EthicalBusiness

Excited to share another publication born of my collaboration with Dr. Samira Iran! This work was the culmination of Jessica Dao's master thesis that identified frugality, fashion trend sensitivity, and style orientation as important personal factors that influence sustainable clothing use practices (e.g., wear, care, repair habits), and we discovered that these three factors explain 80% of sustainable use practice. This work also resulted in a multi-dimensional scale that can be used to measure sustainable use practices. Good news! These practices are engaged by both fashion involved and style-oriented individuals, indicating an important domain of consumer agency.

The Hidden Impact of Fast Fashion: Why Your Clothes Matter More Than You Think Ever wondered why that trendy T-shirt you bought for a bargain price is so cheap? The answer lies in a phenomenon called "fast fashion." It's a way of producing clothes quickly and cheaply, so new styles are always hitting the stores. But there's a hidden cost that our planet is paying. 1. Water Waste: Did you know it takes about 2,700 liters of water to make just one cotton T-shirt? That's enough water for one person to drink for 2.5 years! Fast fashion companies often use massive amounts of water to grow the cotton and dye the fabrics, leading to water scarcity in some parts of the world. 2. Pollution: The dyes and chemicals used to create those bright, beautiful colors often end up in rivers and oceans, polluting the water and harming wildlife. Plus, when we wash synthetic clothes, tiny plastic particles called microfibers are released into the water, contributing to ocean pollution. 3. Waste: In the fast fashion world, clothes are designed to go out of style quickly. As a result, people buy more, wear them less, and throw them away faster. This has led to a massive increase in textile waste. In fact, about 85% of all textiles are discarded each year, often ending up in landfills where they can take hundreds of years to decompose. What Can You Do? Buy Less, Choose Wisely: Instead of buying lots of cheap, trendy items, invest in quality pieces that will last longer. Shop Secondhand: Thrift stores and online resale platforms are great places to find unique, stylish clothes without adding to the waste. Support Sustainable Brands: Look for brands that prioritize eco-friendly materials and ethical production practices. By being more mindful of our fashion choices, we can reduce our impact on the environment. Remember, every small change adds up!

In the spirit of secondhand September, it felt like the right time to reflect on the environmental impact of the clothing industry and the sustainable tips that can help create a unique and eco-friendly wardrobe all year round. 💡 Unfortunately, fast fashion outlets are everywhere! For those unfamiliar with 'fast fashion,' it is a business model replicating recent trends and high fashion designs, mass producing and selling them at a low cost and lower quality in retail outlets. To you and me, brands like Primark/Penney's, Shein and Boohoo are significant players in the fast fashion industry (to name only a few). 🌎 Although consumers feel they have gotten a bargain at outlets like the above, the fast fashion industry has costly consequences on the planet. Up to 100 billion garments are produced annually, contributing 8-10% of global carbon emissions. It is the second largest polluter in the world, second to the oil sector. 📉 All Synthetic fabrics ever produced - still exist. They include polyester, rayon, acrylic, and nylon, which are all non-biodegradable and are made up of non-renewable chemicals, including oil, coal and gas. For each tonne of dyed fabric, 200 tonnes of water is needed, showcasing the clothing industry's strain on natural resources. 🔔 From an early age, I found that clothes are an excellent outlet for self-expression, but garments also tell their own story, which is often lost behind the price tag. Fast fashion brands cut corners throughout the supply chain to give cheap and trendy options to customers, often to the detriment of textile workers. These detrimental impacts are unequal labour treatment, poor working conditions, draining resources needed for survival and driving waste processes that pollute local water supplies and ecosystems. 🌲 Good News: Ethical and conscious consumption is rising, pressuring fast fashion outlets to consider revolutionising their practices and processes. It is exhausting for customers to keep up with continuously interchangeable trends, and the fast fashion industry's exhaustive impact on finite resources to maintain unsustainable and unethical production patterns is why the paradigm is shifting (gradually). 💹 The rise of resale platforms and marketplaces (Etsy, Depop, eBay, Facebook Marketplace, Thriftify) creates a sizable shift in the clothing industry, driven by changing consumer preferences and technological advancements. There has never been a better time to dive into the world of pre-loved fashion to find gems that suit your taste and style. Although there are limitations with secondhand clothing, such as a lack of size range and less choice, it is improving year on year. 🤝 Vivienne Westwood perfectly sums up how to become more sustainable by famously saying, 'Buy less, Choose well and Make it last.' Here is a range of tips that helped me to create a one-of-a-kind wardrobe and add a sustainability arc to the stories of my garments:

It's almost a buzz word these days - "Sustainable Fashion." From an Indian perspective, are we really putting emphasis of the sustainability efforts of our brands? Or it is just a Marketing Gimmik and merely a jargon? Find out more in our latest essay: https://lnkd.in/dUDr8bP3

How to Build an Eco-Friendly Wardrobe Sustainable fashion is more than a fleeting trend; it’s a vital shift in how we approach clothing and its impact on the planet. As environmental concerns continue to rise, the… #Wardrobe >>> Read more

☘ Sustainable Fashion is More Than a Trend—It's a Movement! In a world increasingly conscious of the impact of our choices, sustainable fashion empowers us to make a difference. It’s about embracing fashion that not only looks good but feels good—fashion that respects the environment, supports ethical labor practices, and promotes longevity over fast, disposable trends. Here’s how you can empower yourself and the planet through sustainable fashion: 💚 Choose Quality Over Quantity Invest in timeless, well-made pieces that last longer. Fewer, high-quality items in your wardrobe mean less waste and a lower environmental footprint. 👗 Opt for Ethical Brands Support brands that prioritize eco-friendly materials, fair wages, and ethical working conditions. By choosing consciously, you're not just buying clothes—you're making a positive impact on people's lives. ♻ Embrace Second-Hand and Vintage Fashion Thrifting, buying vintage, or swapping clothes with friends reduces the demand for new production and gives garments a second life. It’s a fun, unique way to express your style while reducing waste. 👟 Repurpose and Upcycle Got a piece you love but don’t wear anymore? Get creative! Upcycle old clothes into something fresh, or repair and alter garments to extend their life. Fashion DIY is a great way to personalize your wardrobe sustainably. 🌍 Support Local Artisans and Small Businesses When you buy from local artisans or small sustainable brands, you’re not only supporting creativity and craftsmanship but also reducing the carbon footprint associated with mass production and shipping. 📚 Stay Informed Educate yourself about the fashion industry’s environmental and social impact. The more we know, the better choices we can make. Follow sustainable fashion influencers, blogs, and platforms that share knowledge and insights. Aderonke Adeyeye #SustainableFashion #EcoFashion #Empowerment #EthicalFashion #SlowFashion #ConsciousConsumer #GreenStyle #Sustainability