Andrew Bakerโ€™s Post

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Connecting Scaling FMCG brands with exceptional talent - 15 years of experience | Head of Food, Beverage & Nutrition at 1485 | FMCG Brands | Exec Search | London & Leeds based

โ€œ๐‹๐ข๐Ÿ๐ž ๐›๐ž๐ ๐ข๐ง๐ฌ ๐š๐ญ ๐Ÿ’๐ŸŽโ€. Well, in a way it kind of did for meโ€ฆ. Back in January I turned 40, and my fiancรฉ arranged a surprise birthday party for me, inviting many of my close friends and family. Everyone had a great day/evening. Or so Iโ€™m told, as I wasnโ€™t really there, or at least woke up with very little memory of the event and the mother of all hangovers. And I was mega disappointed. But this isnโ€™t a post about alcohol and excess, more about moderation, consistency and the introduction of a routine. I wanted to get more out of every day. ๐๐„๐…๐Ž๐‘๐„, Iโ€™d have a beer, or quite a few beers, pretty much every weekend. ๐๐Ž๐–, I only drink occasionally, never to excess, and never after midnight (like Gizmo from Gremlins). ๐๐„๐…๐Ž๐‘๐„, I would go to bed and wake up at a different time each day, especially on a weekend. My sleep was awful and I would always wake up tired and groggy. ๐๐Ž๐–, I get up at the same time each day during the week and it only varies by an hour or so on the weekend. ๐๐„๐…๐Ž๐‘๐„, I would eat when I felt like it or had time, often skipping breakfast and snacking late at night. ๐๐Ž๐–, I always eat breakfast, I try to avoid ultra processed foods and donโ€™t eat too late in the evening, minimising snacking but not cutting it out altogether โ€“ moderation, remember? ๐๐„๐…๐Ž๐‘๐„, I lived a relatively sedentary lifestyle. Iโ€™ve been fortunate enough โ€“ I think from my motherโ€™s genes โ€“ to not pile on weight despite a poor diet and minimal exercise. But I felt lethargic and unhealthy inside. ๐๐Ž๐–, I have a regular gym routine, often going with my colleague or my fiancรฉ, and Iโ€™ve managed to shed a bit of puppy fat and feel a million times better. Being active has impacted ALL of the above points too. ๐๐„๐…๐Ž๐‘๐„, I spent my weeknights watching TV. Ok, I still do that a bit. But ๐๐Ž๐–, I read books too. Mostly Michael Connelly โ€œHarry Boschโ€ series. Love it. Donโ€™t get me wrong, my life wasnโ€™t terrible. Despite the lack of structure and routine, I was still managing to be effective in my job, Iโ€™ve spent months traveling the world, and I have a fantastic network of friend and family. But the ๐‘๐„๐’๐”๐‹๐“ of these changes have allowed me to get so much more out of life, my career included. My productivity has doubled on every level and I am more present for my family, friends and fiancรฉ. It feels great. Iโ€™ve had some great colleagues and managers past and present over the years that have given me all the above advice - Kate Davies Theadora Alexander Paul Genders Alex Smith Mike Lowery as well as my brother Martin Baker. Well, eventually I took it! OK, thatโ€™s enough of that, back to recruitment and FMCG posts from tomorrow!

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Guy Watson

WF Consulting: Founder & Director of Veterinary

3mo

Many of your close friends eh!? I guess Christmas meant more to me than it did to you ๐Ÿ˜‚

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Nikki Bott

Strategic Talent Partner for Consumer Wellness & Lifestyle Brands - Growing Brands Globally

3mo

Love this post. Happy belated 40th. Itโ€™s true that a bit of uplevelling in certain areas and some routine can do absolute wonders. Sounds like youโ€™re smashing it.

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Martin Baker

Health and Wellbeing advocate || Fitness Addict || Coffee Fiend || Rugby Coach || Dad of two

3mo

We all get there eventually Andrew Baker! Very proud of you taking hold of your future health and happiness for yourself and for Lucie. Keep going and it will only get better!

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Nicola C.

Marketing professional based in County Durham

3mo

I have to say this....... YOU'VE CHANGED! :)

Kate Davies

Operations Director at YF - Unlocking growth through innovation in FMCG

2mo

YES Andy B - love this ๐Ÿ’ช

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Alan Atkinson

Fire Risk / Fire Engineering / Building Safety Specialist Technical Recruitment. Eight years experience recruiting Fire professionals in the consultancy sector / Director at ATK Solutions

3mo

The importance of routine, being consistent and persistent is invaluable. All the best buddy.

Fraser Craig

Associate Director - Consumer/FMCG at The TalentPool Company

3mo

๐Ÿ™Œ๐Ÿผ๐Ÿ™Œ๐Ÿผ

Katie Hemmings

Insight / FMCG / Data analytics Recruitment

3mo

Great post, really like your openness and I completely agree with everything youโ€™ve said!

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