And Begin’s Post

We may not have won, but we are winners nevertheless! Being nominated, especially as part of a consumer’s choice award, which is an honor in itself, naturally comes with the desire to be #1. We did not win. Not this time. Is there still a positive impact? In my view, yes! #recognition | We were nominated alongside top brands like Frank Body and Sol de Janeiro— the latter being the winner. In this category “Everything in the Shower”, we stood out as the only body lotion among body washes, scrubs, cleansers, and oils. #awareness | Consumer voting introduced us to diverse audiences, potentially gaining new #loyalcustomers who may not typically shop bath care at #Mecca or are unfamiliar with #SoapandGlory. #experience | Our focus remains on getting more people to try our products, experience their quality, and have us become their go-to choice for future awards. Congratulations to all nominees and the winner! This journey has provided us with valuable lessons and a clear roadmap for the upcoming year. 

We are blowing up the NEXTY Awards for 2024, making them bigger than ever. The NEXTY Awards are an annual awards program in which New Hope Network recognizes the most innovative, inspirational and integrity-driven products in the natural products industry. With 2023 being the last iteration of Natural Products Expo East, the NEXTY Awards will only take place going forward in conjunction with Natural Products Expo West. So this upcoming nomination period will be your only time to nominate a product for a NEXTY Award in 2024! The NEXTY Awards have grown to become the premiere award bestowed upon companies in the #naturalproducts industry. Before the COVID-19 pandemic, the NEXTY Awards were open only to exhibitors at Natural Products Expos. The nomination period and judging for NEXTY Awards is completed in the two months prior to the Natural Products Expo. Currently, any #CPG brand in the natural products industry with a finished product can nominate. In 2024, nominations from non-exhibitors will continue to be accepted. We believe Expo West to be the event of the year for our industry to gather together. So by having nominations from both exhibitors and non-exhibitors we get to showcase the best of the best across the whole industry. Get the details for the upcoming NEXTYs here: https://utm.io/ugdBV #foodandbeverageindustry #cpgbrands #cpgindustry #nextyawards

Can "Quality" become a positioning element for the brand? : This was the question asked to me in one of the webinars in which I was one of the panelists. "An honest brand has a strong connection to a real product or service", I replied. So how do we use Quality as a branding tool? I continued with a narrative. The best example is Absolut vodka. People see Absolut as an advertising success but what people fail to notice is the powerful story behind it. Absolut story begins 400 years ago and every drop of it comes from Ahus, a medieval village in the wheat fields of southern Sweden. For your information, Ahus-Sweden is to Absolut vodka what Champagne is to champagne and cognac is to cognac region. Ahus is the vodka county; home to the very best. People contribute Absolut Vodka's success through its media campaign, strong imagery, associations with events, etc. But on the contrary, Absolut vodka marketing has focused on PR and editorial material in the newspapers. To stay updated on retail sector, subscribe to my weekly newsletter here (link in the comment section below)

This week, Hart President, Marc Paulenich, and VP of Brand Leadership, Brian Newberry, joined spirits industry leaders, decision-makers and supply chain partners at the DISCUS Annual Conference & WOTVS Global CONNECT! event. It was an incredible opportunity to dive into some of the mission-critical policies concerning the industry, connect with various industry executives and gain important insights from thought leaders in the spirits space. As anyone in the spirits industry knows, there have been tremendous changes taking place over the past few years. New products and competitors like cannabis-infused products, new legislation and regulation, and increased levels of responsibility stemming from diversity, sustainability and moderation initiatives – it can be a lot to navigate and easy to lose your path as a brand. That’s why, amid all this change, there is an increasing need to focus on the things that have always generated value and growth in the industry. Here are our takeaways and insights from this pivotal event: https://lnkd.in/eKPms-Qs

Did you know that in the initial 7 seconds that a client notices your brand, they have formed 11 impressions already? In a busy market where everyone has the best tasting product, visual appearance and shelf appeal is what is going to put you ahead of the game. (Think of those iconic brands that we all know😉) An example of a brand which took this on board and saw incredible growth was King's Hill Gin. The company went through a re-brand and decided to include a medallion in the design that would catch the eye and portray the feeling of quality. The results were...MIC DROP!! King's Hill Gin sold more bottles in the next 2 months after the re-brand than they sold in the previous 2 years🤯🏆 That, can be you. That can be your brand and your success. We can't wait to join you on your journey to success and reaching those ambitious goals you set for your brand in 2024. Give us a call on +44 (0)1733 396080 or send an email to [email protected] to discuss 😊 #KingsHillGin #luxurypackaging #signet #branding #standoutfromthecrowd

A study shows wine brand recognition and customer loyalty is improved with these label tweaks: 🛡️ Logo Placement 🎨 Color Schemes 🍇 Grape Variety 🏷️ Brand Name Download the "Branding Consistency Across Product Portfolios in the Wine Industry" paper from the International Journal of Wine Business Research, by Tayla Jeffery and team, with support from the Wolf Blass Foundation. https://lnkd.in/gPHRV6Tj #WineBusiness #Branding #MarketingResearch

Here's how we created an unforgettable campaign with Aperol in Venice 🍹 We had the incredible opportunity to transform the iconic Aperol Terrazza in Venice into the ultimate summer hotspot ✨ This is what made our campaign stand out: 1️⃣ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐭𝐢𝐦𝐢𝐧𝐠 — We wanted to capture the spirit of summer, using Aperol Spritz moments that people want to share 2️⃣ 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 — Bright colors, the Terrazza, in order to tell a story that aligned with Aperol’s brand: joyful and social. 3️⃣ 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: By anchoring our campaign in Venice, we tapped into local culture, creating a connection with audiences worldwide. That's how we built a campaign that resonated with both locals and tourists, reinforcing Aperol’s position as the drink of summer 🧡🥂 Check out our campaign video to see the transformation in action and feel the summer vibes! Big thanks to Aperol for trusting us to create this unforgettable experience. Here’s to many more creative collaborations! 🙌 #MarketingStrategy #Marketing #CreativeAgency #BrandActivation #3D #CGI

𝗛𝗜𝗟𝗟𝗛𝗘𝗔𝗗 - 𝗗𝗔𝗬 𝗧𝗛𝗥𝗘𝗘 We’ve had a fantastic few days showcasing our market leading attachment brands. If you’re visiting the show today come and see us on STAND J2 to discuss how our solutions can help you to 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲 𝗧𝗼 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹.

❗ Tuesday, Jan. 9—the last day NEXTY Award nominations will be accepted—is just a week away. Samples will be accepted through Jan. 11. Don't miss your chance to win a 2024 NEXTY Award! The NEXTY Awards are an annual awards program in which New Hope Network recognizes the most innovative, inspirational and integrity-driven products in the natural products industry. With 2023 being the last iteration of Natural Products Expo East, the NEXTY Awards will only take place going forward in conjunction with Natural Products Expo West. So this upcoming nomination period will be your only time to nominate a product for a NEXTY Award in 2024! The NEXTY Awards have grown to become the premiere award bestowed upon companies in the natural products industry. Before the COVID-19 pandemic, the NEXTY Awards were open only to exhibitors at Natural Products Expos. The nomination period and judging for NEXTY Awards is completed in the two months prior to the Natural Products Expo. Currently, any CPG brand in the natural products industry with a finished product can nominate. In 2024, nominations from non-exhibitors will continue to be accepted. We believe Expo West to be the event of the year for our industry to gather together. So by having nominations from both exhibitors and non-exhibitors we get to showcase the best of the best across the whole industry. Learn how to nominate a product here: https://utm.io/ugg2A #expowest #nextyawards #cpgindustry #naturalproducts #cpgbrands

One of the most common challenges that DTC brands face is a growing number of partners, tools, and platforms that clutter their web experience and increase their technology expenses. It gets expensive, your site speed slows down, and it's hard to track what's active and what's sitting in the app graveyard. I'm a big believer in the integration and connectedness of brand and retention programs, including loyalty, reviews, and referral programs. We can leverage valuable insights, create data-based decisions, and create clear pathways for growth. Best of all, it can enable a seamless and data-driven customer journey that encourages customers to join the brand community. Thanks for the shout out Okendo