Anand Kumar, CFA’s Post

I made this matrix to start a conversation about sneaker brands., so we all can learn. Liza Amlani, Cesar Idrobo, Ed Stoner and Matt Powell, your insights would be a great addition. These are the criteria I used: - Only brands that offer at least the running category - Annual revenue equal to or over 1 billion USD (all in) - Only sneakers, no slides, no booties - Only full price, no discounts - No collabs, purely the brand's products - Prices from US brands' e-commerce Interesting facts about online search in the last 5 years: * New Balance grew 198% * Hoka volume search grew by 401% * Reebok became less relevant with -21% * File saw -47% less people searching for their brand on Google So back to the matrix on the picture, What do you think? Did I forget any brand? If so, in what quadrant would you place? #sneakers #shoes #footwear #branding #productmamagement #marketing #business #retail #fashion #nike #adidas #puma #reebok #newbalance #hoka

The U.S. #ecommerce market is growing. To compete, brands need to understand shopper expectations. Our #GlobalVoices survey revealed: - American shoppers are 1.5 times more likely to buy online and return to store - American Millennials are the most likely generation to use BNPL - Apparel and footwear are the most shopped #retail categories Get all the results https://hubs.li/Q02nY4fV0

Consider the following changes over a two year period:   1. Store numbers increase by 71.4% 2. Sales decrease by 25.9%   Now, you may well be scratching your head as to how this equation balances.   After all, the math just doesn’t seem to be mathing.   Here’s the answer: Stores^1.151602 + a broken proposition = -25.9   The subject of this calculation is Allbirds.   Looking at the current state of the business it is hard to reach any other conclusion than Allbirds has a broken proposition. Despite more visibility from stores, and marketing spend being largely around the same level as last year, demand for the product is simply dropping off a cliff. The truth is that Allbirds is simply not aligned with what the consumer wants and its focus on sustainability, while worthy, is all wrong. By and large, sustainability does not sell footwear. Despite consumers being generally concerned about sustainability issues, it is hardly ever the key determinant of footwear purchases; it is only ever an afterthought. Allbirds has pushed the sustainability message because it is a passion of its founder. That’s fine, but the passions of individuals are not selling strengths if they are misaligned with the market. Allbirds needs to find a point of view that resonates with customers and to focus on that to rebuild share. It should use the new vision to design and create assortments that have purpose and offer benefits that go way beyond sustainability. In doing all of this, Allbirds must differentiate itself from labels like On and Hoka which have been capturing consumer attention A further challenge is that of distribution. While Allbirds has a small handful of wholesale accounts, most notably REI, it arguably needs more. Its rivals are in front of customers through a whole variety of channels and outlets. Allbirds needs to have the same presence by partnering with retailers that can showcase its offer. This is especially important if physical stores are to be closed. All these changes will take time to enact. #allbirds #retail #retailnews #footwear

🚀 Thrilled to share my recent Excel dashboard project for MVSK Footwear Sales! 👟 This project provides in-depth insights into footwear sales across various demographics, regions, and product categories. Here's a snapshot of the August sales data: 📊 Revenue Overview: A breakdown of total revenue, transactions, and ordered quantities, helping track performance trends. 👥 Demographic Insights: Women lean towards Street Footwear and Apparel, while men show a strong preference for Athletic Footwear and Apparel. 🌍 Regional Focus: Key states like New York, California, Florida, and Texas are major revenue drivers, contributing significantly to overall sales. 📈 Peak Sales Months: The dashboard captures peak months for both 2020 and 2021, showing clear growth trends. 💡 Top Regions & Sales Channels: The Northeast region emerges as a top performer, with online sales making a significant contribution. 📅 Revenue Trends by Weekday: Visualized trends showing which days of the week see the highest sales volumes. This project allowed me to further hone my Excel skills, from data visualization to generating actionable insights. I’m always excited to discuss analytics projects, so feel free to connect if you’d like to know more! #DataAnalytics #ExcelDashboard #SalesAnalysis #FootwearIndustry #DataVisualization

Good insights Neil Saunders and an important conversation regarding the value of sustainability in the fashion industry. I agree that sustainability is not a singular purchase driver. Add to that the US consumer lags behind many European and Asian consumers on caring about sustainability. At some future point sustainability will be as natural as having a barcode on product - my opinion. Personally I’ve completed a transition from a retail giant to a small Danish sustainable B Corp RTW company. I have learned a lot! The product vision is that the customer “cares about sustainability but WILL NOT compromise on her look” period. She doesn’t want to pay extra for sustainability either. Unattractive product that saves the planet doesn’t win. Selling sustainability - an imperative - is truly a balance of science & art. Randy Scalise might say it’s retail 101 🤷🏻♂️

Footwear Brands that are underperforming may have a critical issue – product teams not visiting stores regularly. The product creation process seems to involve numerous teams making decisions from afar, possibly missing crucial insights from consumers in retail settings. This disconnect between product teams and the in-store reality is a contributing factor to the challenges faced by many brands in the market. It's essential for brands to bridge this gap and ensure that decision-making is informed by on-the-ground feedback and observations. Engaging directly with consumers in retail environments can provide invaluable insights that office or Zoom discussions may overlook. By understanding what consumers truly think about their products, brands can make informed decisions that resonate with their target audience. What are your thoughts on this? How can brands better align their product creation process with consumer preferences and needs in retail spaces? Your insights could help shed light on this crucial aspect of brand success. #footwear #shoes #sneakers #retail #fashion #productmanagement #productintelligence

***Top 10 Apparel Brands by Online Market Share (%) and Change in Share 2021-2023 (ppts) 🎯 SHEIN has also maintained its dominance as the biggest brand in the global online apparel market, after overtaking Nike in 2022. Nike and adidas now hold the second and third positions, boasting market shares of 3.5% and 2.0% respectively in 2023, with their sportswear specialisms appealing to consumers seeking versatile and comfortable apparel 🎯 lululemon has also benefitted from its sportswear proposition, with its market share rising by 0.3ppts to 0.8% between 2021 and 2023. Its stylish athleisure and strong performance features are allowing it to become top of mind among shoppers wanting items to wear both day-to-day and for fitness.  🎯 UNIQLO has seen its global online market share fall by 0.2ppts to 0.6% between 2021 and 2023. This is primarily due to its ongoing store expansion plans, with the increased accessibility of its physical locations hindering the number of people shopping via its website. #online #apparelbrand #sportswear

Temu and Shein gain popularity in Germany Asian e-commerce platforms such as Temu, Shein and others are experiencing significant growth in Germany as they increasingly attract consumers with their competitive pricing, diverse product selections, and engaging shopping experiences, according to the latest Trend Check Retail report from ECC Köln, which surveyed 500 consumers in mid-April 2024. #footwearbusiness #footwear #intelligence #shoebiz https://lnkd.in/gpt_ah-m

The most recent market research on High Performance Apparel has recently been published. The market presents an analysis of the current industry dynamics in the High Performance Apparel Market arena, as well as what our survey respondents believe the market will look like in 2027. The study divides the market into revenue and volume (where relevant) segments, as well as price history, in order to calculate market size and trends, as well as find gaps and opportunities. Some of the players that are in coverage of the study are Vista Outdoor, Lululemon, FILA, Patagonia, Adidas, Nike, Under armour, Arc teryx, Puma, 5.11, Columbia, and VF. #MarketOutlook #MarketSegmentation #MarketStrategies #MarketForecast #GrowthProjections #MarketStatistics #CompetitiveAnalysis #TrendAnalysis #MarketInsights #Mi #MarketIntelligence #ProductionCost #MarketOverview #MarketOpportunities #MarketScope #ResearchReport #MarketReport #MarketGrowth #BusinessInsights #IndustryAnalysis #APAC #Business #MarketAnalysis #MarketTrends #CompetitiveAnalysis #SouthKorea #TechnologicalAdvancement

Curious about where your brand stands in the market? Understanding your competitors' product and pricing strategies is crucial. By analyzing their approach, you can strategically position your brand to stand out. It’s less about whether Nike or Adidas got it right and more about where you envision your brand fitting in. The key is having a clear vision and ensuring your team is aligned on the products and pricing needed to achieve it. So, are you ready to define your market position and make your mark? 🚀 Criteria used on the comparison chart below: - Only sneakers, no sliders, no boots - Only products offered at full price, no discounts - US market - June 2024 brands' e-commerce prices #sneakers #footwear #merchandise #retail #fashion #nike #adidas #puma #branding #productmanagement #newbalance #hoka #productintelligence