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How to manage data collaboration within your own company? Tune into Episode 14 of AdTech | AlikeAudience, where our guest expert Seow Ping Tan, Head of Southeast Asia, LiveRamp, shared the challenges and opportunities of this intriguing scenario and how it’s more than just sharing data. Link in the comments 👇 #datacollaboration #dataprivacy #adtech #alikeaudience

Check out Melanie Eckl on the The AdTech Forum with Jeremy Bloom 🌞 !! Attributy. Hawk Ventures Let is know if you are interested in learning more about how Attributy AI can help you monitor your Retrun on Ad spend! DM me if you are interested! Thx. AdTechGod(™) Pod #agencies #brands #publishers #selfserve #canne #2024

Curious about how Sparkcatcher Media fits into the bigger picture? Let’s talk about it! 1. We collaborate with longstanding agency and technology partners to gather insights and data. 2. Our goal? To ensure no media cannibalism and achieve incremental gains for our clients. 3. While others go wide in their strategy, we go deep. Ready to see the difference? Follow to hear more! #SparkcatcherMedia #MarketingInsights #CollaborativeMarketing #DeepDive #MarketingStrategy #IncrementalGains #NoMediaCannibalism

As the Cannes Lions International Festival of Creativity unfolds in its 2024 iteration, we are excited to speak about trends in #AI and #attribution on the The AdTech Forum with Melanie Eckl, Jeremy Bloom 🌞 and AdTechGod (™) Hop in and hear the latest news about AI and Marketing Attribution ⬇ Don't miss to get in touch if you want to learn more 💬 #everyonecannes #attribution #news #marketing Attributy.

Welcome to the The AdTech Forum! Today is Day 1 of #EveryoneCannes 🇫🇷 While some might be jet-lagged and fueling themselves on fancy French espressos, others are back in the office drinking Flavia and Folgers to keep their businesses afloat. Instead of creating FOMO, we're bringing Cannes Lions International Festival of Creativity to YOU! In this episode, Melanie Eckl dives deep into how Attributy. leverages data to provide a holistic view of both online and offline channels. Discover how a data-driven approach can revolutionize your understanding of customer behavior and optimize your marketing strategy. Don't miss this insightful conversation!

When Mary Shea, PhD joined Mediafly, I knew she'd bring with her some good research. What I didn't know was it would be this good. Today, we released the 2023 State of Revenue Enablement report authored by none other than my co-CEO, Mary Shea, PhD. It's full of great data points and actionable insights from top performing revenue teams that leaders can take into 2024 planning. Some of what's inside: – Content-influence is skyrocketing: High-performers are 37% more likely to track content impact – GenAI or bust: 59% of revenue teams have already hopped on board the GenAI train – Value-selling sells: High-performers are using business cases and value assessments at a much higher rate (38%) – Data silos sink: 70% of revenue teams prioritize vendors that offer a single source of truth for revenue data – It’s a team effort: High-performing organizations make it a priority to empower every role on their revenue team You can get your copy at https://lnkd.in/gMJBhYYe #revenueenablement

A short video from my AOP Tech talk in October on data strategies and how William Reed is driving business change through our first party data strategy #digital #data #b2b #transformation

FINAL WEEK to register! While viewership is more complex than ever before, you can be equipped with a data- plus tech-first compass to navigate the vast advertising ecosystem. Join our experts at our new free webinar on Tuesday, March 26 at 12pm ET. Here are five easy reasons to tune in: 1️⃣ Make the MOST of your data at the intersection of big data and cutting-edge tech. Learn how and why this is where you supercharge the value of your audiences. 2️⃣ Dive into identity solutions and see how they bridge the gap in a cookie-less world. 👋🍪 3️⃣ Take your targeting and ROI to the next level. We'll spill the best way to activate your advanced audiences to optimize yield and drive results across the funnel. 4️⃣ Prioritize privacy while doing all of the above. (Can you really have it all? Yes, you can.) 5️⃣ Join our team of expert navigators: VideoAmp's Peter Nummerdor and Grace Golden; and VAB's Benjamin Vandegrift. Ready to win real results for your business? Register for free now: https://lnkd.in/gzkGmASg

At BIGtoken, we empower brands to stay ahead of the curve! Our cutting-edge technology lets you access zero-party data directly from your consumers through engaging surveys. Partner with BIGtoken and transform the way you understand your consumers today! #BIGtoken #ConsumerInsights #BrandGrowth #MarketingInnovation #TrendPrediction

Unlock the power of data-driven decision-making with ConsumerBuzz's Keyword Compare & Combine features! Explore trends, dissect insights, and ignite engagement across platforms. From analyzing sentiment to tracking top-performing posts, our tools empower you to shape your digital narrative with precision. Join the revolution and elevate your digital strategy today! #ConsumerBuzz #DataDriven #DigitalInsights #KeywordAnalytics