Amy Rux’s Post

Amperity Announces New Media Measurement Tools Brands can now track digital advertising’s impact across offline & online sales so marketers can optimize their media spend. The new measurement tools consist of: 🚩 Offline Conversion APIs - accurately understand the in-store revenue their digital ads drove by connecting offline transaction data to ad platforms in realtime 🚩 Segment Comparison Dashboard - quickly compare audience segments and understand key differences in value and behavior 🚩 Ad Performance Dashboard - easily visualize end-to-end media performance across platforms in a single view to identify the highest revenue-driving opps 🚩 Native UID 2.0 Integration - connects first-party data to privacy-safe universal identifiers to track advertising touchpoints Measuring the impact of your digital advertising spend has never been so fast, easy and accurate. #DigitalMarketing #AdTech #CustomerData #PaidMedia

🚀 Evolving trends in Digital Marketing for 2024 📱 Digital marketing is ever-evolving, shaping the way businesses connect with their audiences. In 2024, AR and AI are set to revolutionize the industry, offering hyper-personalized experiences. 🌟 From AI-powered chatbots enhancing customer interactions to augmented reality ads boosting engagement, these trends are reshaping the digital landscape. 💡 As a business, staying ahead means embracing these technologies to deliver tailored content and experiences. How are you leveraging these trends to elevate your brand in 2024? 🚀 #DigitalMarketing #AR #AI #BusinessGrowth

#MarketingMonday Musings In today's competitive landscape, sales and marketing are intertwined more than ever. Now at a time where generative AI is taking over, leveraging prompt engineering for prioritizing authenticity and value is crucial for long-term marketing success. Focus on building trust and loyalty through value-driven content to create a winning formula. Remember the 80/20 rule: keep your audience engaged, provide value, and incorporate a touch of promotion. This strategy ensures your content remains fresh, engaging, and effectively showcases your offerings. Take the leap and implement this approach to experience a significant boost in your engagement levels! #Marketing #Authenticity #BrandLoyalty #toronto #marketingroles #GTA #Torontobusinesses

Maximize Your Campaigns with Culturefy: Harness the Power of Consistent Messaging and AI Insights. Culturefy’s advanced campaign tools revolutionize your advertising approach by ensuring consistency in your brand’s messaging and utilizing AI technology to deeply understand user behavior. Our platform matches your ads with your target audience across digital landscapes, optimizing your reach and maximizing ROI. In today’s ever-evolving market, it’s vital to not just reach your audience but to resonate with them. Culturefy’s campaign tools analyze user interactions, tailoring your messages to align with audience preferences and behaviors, ensuring that your brand stands out in the crowded online space. Imagine the impact of every ad campaign being fine-tuned to speak directly to your ideal customer, wherever they are online. Our AI-driven solutions adapt in real-time, keeping your campaigns agile and effective, turning insights into action. Elevate your advertising strategy with Culturefy. Let's make every ad count, driving results that reflect your brand’s vision and your audience’s needs. Discover the future of advertising with Culturefy – Where AI meets precision in marketing.🎯🌐 ➡️ https://loom.ly/cTdBN-o #AIAdvertising #CampaignSuccess #CulturefyImpact

🚀 AI is revolutionising the marketing landscape! From enhanced data analysis and programmatic advertising to personalised content and chatbots, AI is transforming consumer engagement. Marketers can now deliver highly targeted, data-driven campaigns, optimise ad performance, and improve customer interactions. Embracing AI is essential for businesses to thrive in the competitive marketing landscape. #AI #Marketing #Advertising #DigitalTransformation

AI is revolutionizing digital marketing and brand innovation by transforming customer engagement, data analysis, and personalized experiences. It allows marketers to make informed decisions, optimize campaigns, and predict consumer behavior. AI automates routine tasks, allowing for dynamic content creation, conversational marketing, and hyper-targeted advertising. This shift marks the beginning of a new era where AI is integral to brands' operations, audience connections, and relationship-building. https://zuztecmedia.com/ #AIBusinessSolutions #development #marketing #AI #Business #digitalagency #branding #itsolutions #advertising #customerservice

AI is revolutionizing digital marketing by enabling personalized campaigns, deep customer insights, and automated content creation. It improves ad targeting, enhances SEO, and offers 24/7 customer support through chatbots. AI also predicts trends, optimizes social media strategies, and enhances email marketing. Additionally, it ensures campaign security by detecting fraud. Embrace AI for smarter, data-driven marketing strategies and a competitive edge.

Great to see Ciarán O'Kane championing Curation again in ExchangeWire. Supply-side Smart Curation delivers powerful efficiency and performance benefits. The approach increases scale by listening to all traffic, improves addressability with better user matching and drives better outcomes using AI for advanced traffic shaping and dynamic optimization. Not only is our Onetag approach 100% cookieless and future-proof. We also see significant positive impact on carbon emissions and sustainability. Checkout the link in our comments for more... #Curation #CurationStrategies #Programmatic # #AIoptimization #CookielessApproach #SustainabilityBenefits #EfficiencyImprovement #CarbonEmissions #SmartCuration #Onetag

Embrace the revolution- Digital marketing is no longer linear, it's dynamically changing! Harness its power to fuel your business growth. The key lies in aligning with trends that resonate with your audience. AI-driven personalization, voice search optimization, and chatbots are not just buzzwords but powerful marketing tools paving businesses' path to success. Innovate, adapt and evolve. Harness, not just observe the digital marketing trends and add pockets of growth in your business sphere. #DigitalMarketing #BusinessGrowth #AI #VoiceSearch #Chatbots #Innovation #Adaptation #Evolution.

💀 Advertising is Dead. Let's Get Personal 💀 🤖 In an era dominated by algorithms and data-driven strategies, it’s easy to forget the most essential element in marketing—human connection. As technology continues to redefine how we create and consume content, a profound shift is emerging: 🔮 Gartner predicts that 50% of consumers will significantly limit their interactions with social media by 2027. The constant barrage of ads and content is driving people away from platforms that once thrived on engagement. 💡 Forbes highlights that Generative AI will make personalization at scale more feasible. This opens up new avenues for creating truly personalized experiences, but only if we use AI to deepen connections, not just optimize them. 💰 John Hegarty and System1 revealed that brands spent over $750 billion globally on advertising last year, yet only 6% was truly effective. This staggering figure is a wake-up call—our creative output is in decline, and we need to rethink our approach. 🤔 As marketers, creators, and industry leaders, we must ask ourselves: Are we truly connecting, or are we just adding to the noise? The future of audience engagement lies in moving beyond the superficial and tapping into what makes us human—the desire for meaningful interaction. 😀 I’m diving deep into these shifts through my work with #Audience101, exploring how we can craft strategies prioritizing genuine connection over mere reach. ❓ But this is a conversation, not a monologue. I’m eager to hear your thoughts: How do you see the future of audience engagement evolving, and what role do you think we should play in shaping it? ❓ Let’s lead this change together. 🔗 #AudienceEngagement #HumanConnection #MarketingInnovation #GenerativeAI #AdSpend #CreativeEffectiveness #FutureOfEngagement