Amsive’s Post

🥊 Commerce Media vs. Retail Media 📺 The importance of CTV 🔗 Closed-loop reporting 👀 The great standardization challenge Just a taste of the topics we discussed with PubMatic's Oliver Walls in this #RetailMediaThursdays episode 👇 For more, check it out in the hub: https://okt.to/a3mnW1

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TZp6jE

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB. ▪ "How do I start building a full-funnel retail media strategy with CTV?" ▪ "How can I gauge the effectiveness of this integrated strategy?" ▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?" Read on for answers to these questions and more.

NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j

Get up to speed with key trends for 2024 🚀 Are sales and purchases of convergent TV sets best adapted to an ever-changing ecosystem? Get insight from us on developments in CTV and linear ad spend to make informed decisions. 🔑 Let us advise you on how to navigate these trends and get the most out of them. Everything you need to know about your next steps ▶️ https://bit.ly/41Iva3q #CTV #Trends

How can CTV capitalise on the commerce media opportunity? Soumya Sriraman, Nathalie Curtis Lethbridge, and Andrew King discussed CTV strategies at the VideoWeek Villa, looking at why publishers should be looking beyond QR codes, and the challenges posed by CTV inventory splits.

Needed to share this fantastic success story featuring a national upscale home goods retailer leveraging Simpli.fi's ZTV solution to maximize reach and reduce impression costs. The results speak volumes, and it got me thinking about the potential impact for businesses in multiple verticals. Inspired by innovative solutions like these that drive real results. Can't wait to explore how we can apply similar strategies to our own initiatives. What are your thoughts on pushing the boundaries of targeted advertising? #DigitalMarketing #AdvertisingStrategies #SimpliFiSuccess

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV https://bit.ly/48vu6BS

Here’s a short clip on the opportunity and challenges of Retail Media Networks in CTV.