Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB.
▪ "How do I start building a full-funnel retail media strategy with CTV?"
▪ "How can I gauge the effectiveness of this integrated strategy?"
▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?"
Read on for answers to these questions and more.
NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j