LATEST EPISODE! | Dig into the state of search marketing with Lily Ray, VP of SEO Strategy and Research at Amsive, on our latest episode of "What Gets Measured!" 🎧
🔍 Lily unpacks the impact of AI-generated content on search results and discusses the evolving challenges with Google's algorithm updates. "The real aim is consistency," she stresses, underscoring the importance of adaptable and reliable data strategies.
🎵 From decks to data, Lily also shares how her dual experience as a DJ and marketer enriches her SEO approach, especially when adapting to client needs and unpredictable situations. "You have to listen, communicate expertise without offending, and keep a guiding hand on the mix," she explains.
📈 Discussing the tangible impact of SEO, Lily reveals success stories and the tough journeys of recovery post-algorithm updates, proving that persistence pays off in digital marketing.
👥 Highlighting a shift in strategy, she advises focusing beyond traditional search marketing to embrace video content, especially for businesses moving in that direction.
💡 Whether you're deep into SEO or just curious about digital marketing trends, this episode offers invaluable insights from a seasoned expert. Tune in to learn, adapt, and be inspired!
🔗 https://bit.ly/46Pydtj