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Attended MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

Core competence and competitive advantage of costa coffee Costa Limited, trading as Costa Coffee, is a British coffeehouse chain with headquarters in Loudwater, Buckinghamshire, England. Costa Coffee was founded in London in 1971 by Sergio Costa as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.Costa Coffee was acquired by Whitbread in 1995, then sold to The Coca-Cola Company in January 2019. Costa is the second largest coffeehouse chain in the world, and the largest in the UK.With the slogan " Share The Love ", Costa Coffee reminds you that we are close to you in all your moments. Costa Coffee's core competence lies in its ability to provide a premium coffee experience with a focus on quality beans, skilled baristas, and a cozy ambiance. Its competitive advantage is built on a strong brand reputation, global presence, and a diverse menu catering to different consumer preferences. Additionally, Costa's commitment to sustainability and ethical sourcing contributes to its competitive edge in the coffee industry. The VRIN framework is a strategic management tool used to evaluate the competitive advantage of a resource or capability. Let's break down each element: 1. Value: Costa Coffee provides value through its premium coffee offerings, skilled baristas, and inviting ambiance. The quality of its products and the overall customer experience contribute to the perceived value. 2. Rarity: The uniqueness of Costa's coffee blends, coupled with its commitment to ethical sourcing, can be considered rare in the coffee industry. The brand's emphasis on quality and sustainability sets it apart from competitors. 3. Inimitability: Costa Coffee's inimitability stems from factors like its brand reputation, well-trained baristas, and the unique recipes for its coffee blends. These elements are challenging for competitors to replicate, providing a sustainable advantage. 4. Non-Substitutability: Costa Coffee's distinctive coffee offerings and ambiance create a non-substitutable experience. While there are other coffee chains, the specific combination of factors in Costa's brand, quality, and atmosphere makes it difficult for customers to find an exact substitute. By applying the VRIN framework, we can see that Costa Coffee's resources and capabilities contribute significantly to its competitive advantage in the coffee market. #AmiElezabethKoshy #costacoffee #MBA22_24 #MBAFebruary2024 #StrategicManagement #Dhruva #Ekta Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

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