Core competence and competitive advantage of costa coffee Costa Limited, trading as Costa Coffee, is a British coffeehouse chain with headquarters in Loudwater, Buckinghamshire, England. Costa Coffee was founded in London in 1971 by Sergio Costa as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.Costa Coffee was acquired by Whitbread in 1995, then sold to The Coca-Cola Company in January 2019. Costa is the second largest coffeehouse chain in the world, and the largest in the UK.With the slogan " Share The Love ", Costa Coffee reminds you that we are close to you in all your moments. Costa Coffee's core competence lies in its ability to provide a premium coffee experience with a focus on quality beans, skilled baristas, and a cozy ambiance. Its competitive advantage is built on a strong brand reputation, global presence, and a diverse menu catering to different consumer preferences. Additionally, Costa's commitment to sustainability and ethical sourcing contributes to its competitive edge in the coffee industry. The VRIN framework is a strategic management tool used to evaluate the competitive advantage of a resource or capability. Let's break down each element: 1. Value: Costa Coffee provides value through its premium coffee offerings, skilled baristas, and inviting ambiance. The quality of its products and the overall customer experience contribute to the perceived value. 2. Rarity: The uniqueness of Costa's coffee blends, coupled with its commitment to ethical sourcing, can be considered rare in the coffee industry. The brand's emphasis on quality and sustainability sets it apart from competitors. 3. Inimitability: Costa Coffee's inimitability stems from factors like its brand reputation, well-trained baristas, and the unique recipes for its coffee blends. These elements are challenging for competitors to replicate, providing a sustainable advantage. 4. Non-Substitutability: Costa Coffee's distinctive coffee offerings and ambiance create a non-substitutable experience. While there are other coffee chains, the specific combination of factors in Costa's brand, quality, and atmosphere makes it difficult for customers to find an exact substitute. By applying the VRIN framework, we can see that Costa Coffee's resources and capabilities contribute significantly to its competitive advantage in the coffee market. #AmiElezabethKoshy #costacoffee #MBA22_24 #MBAFebruary2024 #StrategicManagement #Dhruva #Ekta Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)
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The coffee industry has always been competitive. In a market dominated by multinationals and large chains, specialty roasters and coffee shops strive to differentiate and position themselves as the higher-quality alternative. It’s challenging to say the least. An estimated 62% of specialty coffee shops close within the first five years of business, while key players capture most of the market share. Global specialty coffee consumption grows year-on-year, but still remains a small segment of the wider industry. Logistical challenges and price volatility also make it difficult to manage increasingly tight margins. So in the wake of near record coffee prices and rising inflation, a small but growing number of roasters are choosing collaboration over competition. During times of economic uncertainty, partnering with competitors on collaborative releases and long-term strategic partnerships can be a smart business move. In today’s article, Jordan Montgomery speaks to Miranda Caldwell, founder of The Coffee MBA, to find out why it has the potential to reshape the landscape of specialty coffee. 👉 https://lnkd.in/dvg5jA2M #PerfectDailyGrind #SpecialtyCoffee #CoffeePrices
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Executive Sales Leadership ✘ Flavors, Extracts & Natural Ingredients ✘ Food & Beverage ✘ Taste & Nutrition ✘ Strategic Planning ✘ Business Development ✘ B2B Sales
I know that cold brew and RTD coffee are mainstays in our house but the fact that 75% of Starbucks US revenue comes from cold drinks is pretty wild to consider. Look forward to seeing how cold coffee moves into consumers' homes with products like The Cumulus Machine (from The Cumulus Coffee Company) #foodandbeverageindustry #foodandbeverage #coffee #coffeeindustry
https://lnkd.in/eHTvjKZQ With the global coffee industry going through unprecedented consolidation and dramatic shifts, one trend is clear - cold coffee is defying seasonality to become the year round beverage of choice for the majority of coffee drinkers. Read Coffee Intelligence's prediction on how Cold Coffee and other key trends will define the next 12 months and share below your prediction for coffee this year. #coldcoffee #coffeeintelligence #2024trends
Five words that will define the coffee industry in 2024
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Founder of PDG Global & Coffee Intelligence. A group focused exclusively on the coffee sector: from publishing to digital marketing and trade shows.
"An estimated 62% of specialty #coffeeshops close within the first five years of business, while key players capture most of the market share. Global specialty coffee consumption grows year-on-year, but still remains a small segment of the wider industry." - Perfect Daily Grind Thus, in times of economic uncertainty, collaborating with competitors can be a smart strategy. To learn more, Jordan Montgomery talks with Miranda Caldwell, MBA, founder of The Coffee MBA, about how this approach could reshape the specialty coffee industry. https://lnkd.in/eghDXQnm
Collaborations show roasters have less appetite to compete
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https://lnkd.in/eHTvjKZQ With the global coffee industry going through unprecedented consolidation and dramatic shifts, one trend is clear - cold coffee is defying seasonality to become the year round beverage of choice for the majority of coffee drinkers. Read Coffee Intelligence's prediction on how Cold Coffee and other key trends will define the next 12 months and share below your prediction for coffee this year. #coldcoffee #coffeeintelligence #2024trends
Five words that will define the coffee industry in 2024
https://intelligence.coffee
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In the bustling world we inhabit, a simple ritual has woven itself into the fabric of our daily lives – the act of buying coffee. Beyond the mere transaction of currency for a cup of warmth, buying coffee is a sensory experience that engages our senses, connects us with cultures, and unveils a world of choices. This essay delves into the intricate journey of buying coffee, exploring the origins of the beans, the art of brewing, and the myriad options that await the discerning coffee enthusiast. #coffee #coffeelovers https://lnkd.in/gjGMMqFs
The Art and Science of Buying Coffee: A Journey Through Beans, Brews, and Beyond - Positive News
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A+ Coffee Roasters Commitment to Quality In the bustling world of coffee, the term 'specialty' has lost its original essence, often manipulated by marketing ploys to justify inflated prices for mediocre beans hastily picked off the roastery floor. Amidst the intricacies of managing importing, roasting, and hospitality ventures, the allure to embellish inferior products looms large. While personal tastes in coffee vary widely, integrity in sourcing and transparency in production should never waver. 'Specialty coffee' was conceived to uplift every link in the production chain, yet, regrettably, this ideal often falls short in reality. At A+ Coffee Roasters, we recognize the growing confusion surrounding what truly defines 'specialty' coffee. We've witnessed the misrepresentation and the subsequent disillusionment it breeds among consumers. Hence, we've taken a firm stand, crafting a rigorous sourcing philosophy that upholds our 'specialty' expectations. Our approach is simple yet profound: We foster meaningful partnerships and uphold stringent quality standards to ensure that every sip of our coffee exceeds expectations. From bean to cup, we meticulously navigate the complex coffee supply chain, guaranteeing exceptional taste and equitable benefits for all involved. Central to our ethos is transparency. We proudly share the journey of each batch of coffee, from its origins to its final destination. Our commitment to clarity extends to our pricing strategy, ensuring fairness and accessibility for all. At A+ Coffee Roasters, we don't just sell coffee; we cultivate connections.Through direct engagement with our partners, we invite dialogue, understanding, and collaboration. Our aim is not just to meet expectations but to exceed them, one cup at a time. So, the next time you savor your favorite brew, ask yourself: does it meet the standards of 'specialty' coffee? With A+ Coffee Roasters, you can be assured that it does. Join us in raising the bar for coffee excellence, and experience the difference firsthand. Reach out to me directly to start the conversation.
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𝗖𝗼𝗳𝗳𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟮. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The report offers an overview of the Coffee industry chain's development, highlighting the market status of Household (Roasted Coffee, Soluble Coffee) and Coffee Shops (Roasted Coffee, Soluble Coffee), along with key enterprises in both developed and developing markets. It delves into cutting-edge technology, patents, emerging applications, and market trends within the Coffee sector. Regionally, the report examines Coffee markets across key regions, noting steady growth in North America and Europe driven by government initiatives and heightened consumer awareness. Meanwhile, Asia-Pacific, notably China, leads the global Coffee market due to robust domestic demand, supportive policies, and a strong manufacturing base. Key features include a comprehensive understanding of the Coffee market, offering insights into industry dynamics, trends, challenges, and opportunities for stakeholders. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗖𝗼𝗳𝗳𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/gWXkHBeJ *𝗕𝘆 𝗧𝘆𝗽𝗲: Roasted Coffee, Soluble Coffee, Coffee Pods *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Household, Coffee Shops, Others *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: The J.M. Smucker Company - Scottsville, KY, Starbucks, Kraft Heinz, Keurig Green Mountain, Inc., Nestlé, Caribou Coffee, Dunkin', Community Coffee #coffeeindustry #coffeetrends #coffeemarket #coffeebusiness #coffeelovers #coffeeculture #coffeetime #coffeeroasters #coffeeshops #coffeelife #coffeebeans #coffeeaddict #coffeeproduction #coffeesupplychain #coffeebrands #coffeetechnology #coffeepatents #coffeegrowth #coffeeconsumption #coffeeinnovation #coffeeentrepreneurs #coffeeproducts #coffeeindustryinsights #coffeetech #coffeeimpact #coffeeeconomy #coffeeinvestments #coffeefutures #coffeeproductionprocess #coffeequality
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Founder of PDG Global & Coffee Intelligence. A group focused exclusively on the coffee sector: from publishing to digital marketing and trade shows.
"As the industry has largely shifted its perception of blends away from being a more “traditional” option to providing a novel and exciting sensory experience, a growing number of specialty coffee roasters are adding them to their menus. And this presents a unique opportunity for them to market themselves – and drive brand identity in more effective ways." In this article, Tony Dreyfuss, co-founder and co-president of Metropolis Coffee Company, Olivia Morris, wholesale account and green sourcing manager at Little Bear Coffee, and Adam Cozens, managing director and co-founder of Perky Blenders Coffee Roasters share valuable insights into blends, intellectual property, and how these can make a mark on the coffee sector. Learn more: https://lnkd.in/eBtYrMyM
Blends: “Intellectual property” for coffee roasters?
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It was in 1974 that the legendary Erna Knutsen coined the term “specialty coffee” to describe more unique and higher-quality coffees grown in microclimates. And she changed the industry forever. Over the ensuing decades, we have come to define specialty coffee even more rigorously – largely using the Specialty Coffee Association’s 100-point quality scale. Our definitions, however, are not just technical. More holistic terms like “sustainable”, “traceable”, “transparent”, and “direct trade” are ubiquitous with specialty coffee, yet it’s challenging to pinpoint what these terms actually mean in the wider context of the supply chain. Additionally, it’s always important to remember how far the industry has come – as well as to question what the future holds – and ask if these terms are still as relevant and applicable today as they were several years ago. In today’s article, Bhavi Patel speaks to Tony Dreyfuss, co-founder and co-president of Metropolis Coffee Company, Rohan Kuriyan, a producer at Balanoor Plantations, and Wendelien van Bunnik- Verver, founder of the The Happy Coffee Network, to find out more. #PerfectDailyGrind #SpecialtyCoffee #SustainableCoffee
The language of specialty coffee: Is it still relevant?
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