Ami Colé’s Post

What a full circle moment. I am thrilled to announce our partnership with L'Oreal's BOLD Ventures to continue to fuel the growth of Ami Colé but more importantly shape the future of multicultural beauty in this beloved multi-billion dollar, global industry. “We have a responsibility to grow brands that are going to represent the growth in the market for the next 10 or 20 years,” said Carol Hamilton, group president of acquisitions and business development, L’Oréal USA. “We’re interested in finding the next strategic brands and it is a continuation of our love of brands, as well as participation in their invention and creation. It’s our lifeblood.” Hamilton’s ethos for the deal revolved around “a really incredible founder,” she said, in addition to learning opportunities for L’Oréal. “We like to invest in brands and technologies that will change the beauty world for the future. It’s a good way for us to test the elasticity of the consumer’s mind as it relates to where beauty is going and where she’s spending.” https://lnkd.in/eQXsSm7E