American Marketing Association’s Post

🎄✨ 𝗥𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗲𝗮𝘀𝗼𝗻 𝘄𝗶𝘁𝗵 𝟭𝟰 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗱𝗲𝗮𝘀 𝘁𝗼 𝗦𝗽𝗿𝗲𝗮𝗱 𝗖𝗵𝗲𝗲𝗿𝘀 & 𝗕𝗼𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀🌟 🎅 Ho ho ho! The merriest season is upon us, and the holiday buzz is in full swing. While everyone's busy shopping for festive delights, businesses have a golden opportunity to boost those sales to jingle all the way to success! Let's dive into the festivities and get ready to sleigh this holiday season! Check the comments below for the full articles and explore the detailed Christmas marketing ideas & examples to make your season merry and bright! 🎄🚀 #nestscale #bigspy #webinar #ecommerce #marketing #christmas

As we mark six months until Christmas, it's crucial for brands and retailers to fine-tune their holiday strategies. At Spark Emotions, we understand that Christmas planning is never far from your mind, and preparation now can make a world of difference. 🎄 We worked with our friends over at the SMP Group to pull together a full category review of Christmas 2023 to help retailers gain valuable insights for 2024. Here are three key insights from the review 👇 Start Early, Engage Early Insight: 50% of consumers have already started their Christmas shopping by early November. Capturing early shoppers can set a positive momentum for the season. Tip: Begin your promotional activities early to attract these proactive consumers and establish brand loyalty. Emphasise Quality and Value Insight: Taste, quality, and value for money are the top factors influencing Christmas food purchases. Tip: Highlight the superior quality of your products in your marketing campaigns to resonate with consumers’ priorities at a time when wallets can become stretched. Monitor Emotional Trends Insight: Consumer sentiment around Christmas shopping has shown fluctuations, with significant portions feeling either positive or negative about the experience. Tip: Tailor your campaigns to address and uplift consumer emotions, making shopping a more pleasant and exciting experience. At Spark Emotions, we specialise in crafting consumer insights that drive impactful retail campaigns. Let us help you elevate your Christmas 2024 strategies, creating immersive experiences that capture hearts and boost sales.  It's never too late to plan for a successful holiday season. Get in touch with us to make your next Christmas campaign the best one yet! #sparkemotions #shopperinsights

Deck the halls!🔔 Here are 5 ideas to incorporate into your holiday marketing strategy. 🎄Sales/promos - Everyone is in that shopping mindset! They may just need that extra push to purchase. 🎄Showcase how/why your product/service is the perfect gift for a loved one. 🎄Pop-culture references - Whether it’s Mariah Carey’s “All I Want for Christmas is You,” or a well-known line from Elf, utilize the holiday entertainment everyone knows and loves in your strategy. 🎄 Seasonal items - We see many brands thrive utilizing this strategy, the most obvious being Starbucks. Between its fall and holiday beverages and the coveted red cup day, they recognize the strategies that work for them and stick with it. 🎄Giveback - Find a cause that means something to you, your team and your business, and give back. After all, it is the season of giving! #holidaymarketing #seasonofgiving #marketingcampaigns

Did you know it's 101 sleeps until Christmas- yep I said it. You may have noticed that the big supermarkets and high street stores have some Festive products out for sale already. This is for a couple of reasons: 1- This year in particular people will want to buy and plan early, putting a little a way each week to avoid one big bill during a time where our finances are already stretched. 2- Brands and retailers get product sales in September to test customer reaction and go back and buy deeper in the items that are selling well. I used to work in a high street retailer where we started our plans for Christmas in (if not before) July. I want to help you plan your Seasonal social and there are 2 way I can do that for free! Would you prefer: 1- a free download label written guide 2- a free live masterclass on zoom  Both would cover content ideas, how to plan, timelines, tools and tips plus more. Please let me know in the comments which you would prefer say 'guide' or 'masterclass', or if you're not interested drop the word humbug and I'll leave you alone😂🎅🏼 #SocialMediaGlasgow  #SocialMediaforChristmas #InstagramTrainingforChristmas

Do you have a checklist ready to make your brand stand out as the already crowded marketplace plans to increase its advertising by 50% during the holidays? @LocaliQ, we do – and I'd love to show you! I can help fine-tune your approach and ensure that your business doesn't get lost in the festive noise during the holiday shopping season. Let's craft a strategy with a unique offer and creative messaging to set your business apart from the competition. Contact me to help you shine during the festivities! #DigitalMarketing #OnlineShopping

3 quick ways to put together a killer holiday promotion: 1. Build your plan with key stakeholders from retail/operations and procurement (I&A) 2. Leave enough time to plan, execute and communicate your promotional goals to your retail team. They are the gatekeepers to your customers. If they don't get it...guess who else won't. 3. Create 7-10 promotional touchpoints for your consumer to clearly communicate your holiday focus. Less is more. Mind that margin. Yes. You are a brilliant marketer. But creating holiday promotions in a silo won't prove that to your team. Working collaboratively, taking feedback and planning with intent will. We have more holiday planning tips on the Vetrina blog this week. Actually, for the next 6 weeks leading to Black Friday, we'll be rocking holiday planning blogs for anyone who needs them. #Vetrina #CannabisRetail #Cannabis #HolidayPlanning

Seize the seasonal marketing opportunities that Christmas brings. Utilize festive themes, decorations, and marketing campaigns to create a sense of urgency and excitement, encouraging customers to make purchase decisions before the holiday season ends: 1 - Increased Consumer Spending Tap into the holiday spirit and capitalize on the increased consumer spending during Christmas. Leverage the festive season to showcase your products and services and entice customers with attractive offers and promotions. 2 - Emotional Appeal and Gift-Giving Culture Content: "Embrace the emotional appeal and gift-giving culture of Christmas. Position your products or services as thoughtful and desirable gifts, emphasizing their value as perfect presents for loved ones, friends, and colleagues." 3 - Seasonal Marketing Opportunities #ISF #Sales #Xmas #ChristmasSales

🎅 Boost your business this holiday season with strategic Christmas campaigns! Limited-Time Offers: Create a sense of urgency by introducing special holiday discounts or bundled deals. Festive Giveaways: Engage your audience with giveaways or contests that resonate with the holiday spirit. Seasonal Branding: Update your visuals and messaging to reflect the festive theme, capturing attention and creating a memorable association. Collaborate for Cheer: Partner with other businesses for cross-promotions, enhancing reach and offering unique collaborative holiday packages. Social Media Magic: Leverage the power of social media to showcase your Christmas offerings through visually appealing content and engaging campaigns. Examples: Amazon: Unveils daily Christmas deals, encouraging frequent visits and purchases. Starbucks: Introduces limited-time holiday drinks and merchandise, creating a seasonal buzz. Coca-Cola: Captures the spirit with iconic holiday-themed advertising, fostering emotional connections. ✅ Don't miss out on the opportunity to sleigh your holiday marketing game! 🛍️💼 #ChristmasMarketing #BusinessBoost #FestiveSuccess

The Christmas rush is here! December has barely rolled in but the traffic is already crazy and the malls are already packed. For brands, this season presents a unique challenge and opportunity. How do you stand out in an ocean of noise and haste? In the heart of the holiday chaos, remember that the greatest gift a brand can offer isn’t a product or a discount; it’s a moment of genuine connection. Make each interaction count, make your customers feel seen and valued — not as mere consumers, but as people caught up in the beautiful spirit of the season. These moments don’t just happen. Be intentional. #CognitiveBrandManagement

🎄✨ Unlock Holiday Success with Coffee Cup Advertising! ☕️🌟 The holiday season is upon us, and what better way to make a lasting impression than through coffee cup advertising! Here's why it's crucial for your business during this festive time: 1️⃣ Festive Connection: 🎁 Tap into the holiday spirit by showcasing your brand on coffee cups. Connect with customers in a warm and festive setting. 2️⃣ Increased Foot Traffic: 🛍️ Coffee shops are bustling during the holidays. Your message on coffee cups can attract potential customers and drive them straight to your business. 3️⃣ Memorable Gift-Giving: 🎀 Become a part of the gift-giving experience. Your brand on coffee cups can be a unique and memorable addition to holiday gatherings. 4️⃣ Spread Joy with Creativity: 🌈 Use the holiday season as an opportunity to get creative with your designs. Spark joy and capture the attention of your audience. Don't miss out on the holiday marketing magic! Elevate your brand with coffee cup advertising and make this season unforgettable. ☕️✨ Contact us for a FREE consultation: https://lnkd.in/g2TUTtx3 #HolidayMarketing #CoffeeCupAdvertising #FestiveBrandPresence #BusinessSuccess 🚀