American Marketing Association’s Post

We talk so much about how people are lazy processors, effort averse, etc. etc. But what is also true is that, assuming they have the capacity to do so, people love to create. To generate. To put something new into the world. So, to broaden a discussion in an area where Ian Norris is working - what if instead of nudging consumption, we starting nudging creation?

The most common reason people donate to a cause is because a family or friend asked them to. In fact, 4 of every 10 Americans make donations to a new organization at a loved one's encouragement, according to a 2019 YouGov Survey. So if you're looking to attract new donors during your Spring fundraising appeal, consider developing a peer-to-peer campaign. It's designed to encourage your most loyal supporters to introduce your organization to their family and friends. Not sure where to get started? Draw on our experience creating successful peer-to-peer campaigns for our clients: https://lnkd.in/gdA5y342. We've even included a download to help you craft your case for support.

Is your charity's branding feeling lukewarm? Red isn't just a colour, it's a fundraising flamethrower! It can ignite passion, spark action, and propel your cause towards its goals. But wielding red effectively requires more than just throwing a splash of crimson here and there. Discover the science behind red's emotional pull, learn how to use it strategically on your website and marketing materials, and go beyond "donate now" to build trust and connection with your supporters. Don't let your fundraising fizzle! Read my article and unleash the power of colour! #charityfundraising #colourpsychology #red #makeadifference #nonprofitmarketing #branding #digitalmarketing

Utilize peer-to-peer fundraising: Empower supporters to fundraise on your behalf by setting up peer-to-peer fundraising campaigns. Provide supporters with the tools, resources, and encouragement they need to solicit donations from their networks. #fundraiserplanningtips

Let�s talk about annual giving Your approach to annual giving says a lot about your fundraising program overall. Are you nurturing your program by adding new names? Are you learning from your program by looking at your performance? Are you growing your prospect list with committed annual donors? Or Are you doing the same thing every year? Looking for a way to be more thoughtful with your annual giving efforts? Here�s one simple step to improving your program. Discover your LYBUNTS- who gave to your organization last year, but not this year. Once you know who these people are- go talk to them. Ask for advice on why they stopped giving. A couple of these conversations and you�ll be well on your way to raising more money. #AMPO #AnnualGiving #NonprofitFundraising #DonorEngagement #Philanthropy #FundraisingAppeal #CharityImpact #NonprofitSector #StrategicPhilanthropy #DonorStewardship #NonprofitSuccess

#CharityTips 💡 When crafting your fundraising campaigns, don't forget to highlight the impact of even the smallest donations. Share compelling stories and real-life examples to show potential donors how their contributions can make a meaningful difference in the lives of those you serve. By illustrating the tangible outcomes of their support, you can inspire greater generosity and engagement with your cause. Reach out to a mentor for guidance: https://bit.ly/4c135cj

To create an effective program that encourages members to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them. However, members must be aware of your membership incentive program for it to boost retention and engagement. We’ll explore four top tips for promoting your incentive program. Read the full article on our blog: https://lnkd.in/g3txxxc4

Having a clear Purpose or Goal while engaging with donors through Newsletter Newsletters possess considerable potential in captivating donors and providing them with updates on your organization's endeavors. Nonetheless, to achieve effectiveness, your newsletters must possess a distinct purpose or objective. For Example: Do you aspire to augment donation contributions? Are you seeking to sustain the engagement of your volunteers? Do you aim to enhance your presence within the community? #FundraisingTip #danamojo #PaymentGateway #EmailCampaigns

The Charity Design Co shares their take on, "5 Tools DonorDock Brings to Your Nonprofit and Why You Need It." 😊 They highlight 5 key features that make DonorDock an essential tool for nonprofits, including integrations, customization, and more! Head over to their blog and learn more about how DonorDock can streamline your fundraising efforts and empower you to make a real difference! #nonprofit #fundraising #donormanagement #nonprofitleadership #donordock #crm

One of the surest ways to get people to know your organization is through surveys and polls. One mistake most non-profits make is making their fundraising appeals the first point of contact between the organization and a prospective donor. This is a big turn-off for many. Instead of reaching out with your hands out, through surveys and polls, you can establish contact, initiate a relationship and collect contact information for follow-up purposes. Leading with surveys and polls reduces donation resistance by establishing common interests between prospective donors and the organization. This way, when you finally reach out to make the ask, you are no longer speaking to a cold audience but a warm audience who knows your organization and understands the impact you are providing.