American Express’ Post

“Every company comes to a point when they realize their brand equity and scale have changed. The question they have to deal with is whether to scale back or keep trying to find further avenues for growth.” I spoke to Modern Retail about the decisions maturing brands face as they recognize the challenge in balancing exclusivity and distribution. Full article here: http://spr.ly/6044gLscm

Do you know how Pepsi stays fresh and relevant even after decades in the market? It’s all about embracing the Law of Change. This law states that brands can be changed, but only infrequently and carefully. 🔄 Here’s how you can apply this powerful principle to your brand: Align Changes with Core Values: Ensure any changes you make are consistent with your brand’s core values and mission. This helps maintain your brand’s identity even as you evolve. Driven by Strategic Vision: Make changes based on a clear strategic vision and genuine market needs, not just for the sake of change. This ensures that every change has a purpose and direction. Communicate Transparently: When you implement changes, communicate them clearly to your audience. Transparency helps maintain trust and loyalty. Keep the Essence Intact: Like Pepsi, update elements such as your logo or product line while keeping the core essence of your brand intact. This helps you stay modern and relevant without losing your brand’s identity. Evaluate and Adjust: Continuously evaluate the impact of changes and be ready to make adjustments as needed. Flexibility is key to long-term success. Remember, change can revitalize your brand, but it must be handled with care. Keep your brand’s core strong and adapt thoughtfully. Follow for more authoritative branding insights and tips! 🌟 #BrandingTips #LawOfChange #Pepsi #BuildYourBrand #BrandSuccess #MarketingStrategy #BusinessGrowth #EntrepreneurLife #BrandEvolution #StayRelevant

Brands that were once cool are now losing their luster due to customers changing preferences, stronger competition from challenger brands, and a string of PR nightmares. I can personally attest that I’ve seen less people support these brands over the past decade as people have grown tired of the lack of quality and new ideas from these firms. In business the one thing constant is change. But just as important is choosing the right kind of change.

Do you have greater loyalty to brands that share your values? At The Retail Practice, we believe in the power of brand values - but only when more than 'words on a mouse mat' 😉 In a world where we are bombarded with endless choices, what makes a brand stand out? It's not just about the product or service; it's about what your brand stands for. Howard Schultz, the visionary behind Starbucks, once said, "If people believe they share values with a company, they will stay loyal to the brand." For many sectors, where authenticity and integrity are prized, aligning your brand values with those of your customers is not just important, it can be transformational 🔥 Transformation of course is a process - as Howard Schultz highlights in this recent article https://lnkd.in/e3GzKg92 For me, my loyalty to John Lewis has been far longer than many of my customer experiences would suggest and VW still has me despite the emissions scandal. We build brands #BrandValues #CustomerLoyalty #MarketingStrategy Eva Pascoe Alex Pickering Jon Bennett Henrik Madsen Will Murray-Phillips

Did you know… ☝ We’ve collaborated with 90 of the top 100 global brands! 🌏 • 27 Years: Decades of dedication • Top Brands: Audi, BMW, Ford, Coca-Cola, KFC, Corona, Heineken • Solid Relationships: Built on trust and consistency It wasn’t overnight. We focused on nurturing each partnership carefully. Consistently delivering exceptional service. Great customer service isn’t just about solving issues. It’s about building trust. Creating loyalty. Why it matters? Trusted relationships lead to sustained success. Loyal partners become brand advocates. Let’s grow together! Interested in building a strong partnership? Reach out and let’s start the journey. #branding #sustainability #relationships #customersuccess #events

The fuel and convenience industry is putting a growing emphasis on the "convenience" aspect by forming brand partnerships, implementing new store formats and personalizing the experience. See the trends that are shifting the industry.  https://lnkd.in/d3s-BKVZ

Why Consumer Habits Matter for Brand Loyalty? 🧠 In today’s crowded market, just being noticed isn’t enough. The brands that succeed are the ones that become a part of daily life. But how do you achieve that? It all comes down to three key stages: Concept Formation, Attainment, and Utilization. Let’s explore how mastering these steps can turn your brand into something people can’t live without—just like Starbucks has done with coffee culture. ☕️

How can retailers rise above shrinking margins on house brands? By leveraging trusted names to create premium product lines. Darty, a leading retailer, joined forces with Thomson to prove this in action. Their recent media event in Paris showcased innovation and a bold strategy for staying ahead of the competition. By licensing Thomson, Darty brought a unique, high-value product line to market— standing out in a crowded space while avoiding the pitfalls of low-margin offerings. A blueprint for retail’s future success through brand licensing. 👉 Discover the full story and insights on our brand licensing blog https://hubs.li/Q02-x3tL0 established.inc . the creative licensing company To Us, a Brand Is a Rocket Ship. 🚀

With business functions and needs becoming more complex, how are companies keeping an eye on their brand? Jamey Boiter delves into the rise of the Chief Brand Officer (CBO), a role we have played for our clients for years. Read more here: https://lnkd.in/eP8TaQg8

Reflecting on the essence of branding through the lenses of Starbucks and Dunkin' Donuts! Starbucks beautifully encapsulates their "why": "To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time." Stepping into a Starbucks feels like entering a home away from home, where every detail from taste to aroma is meticulously crafted to uplift the human spirit, fostering a profound sense of care and belonging. In contrast, Dunkin' Donuts focuses more on the "what and how": "Make and serve the freshest, most delicious coffee and donuts quickly and courteously." This juxtaposition underscores a crucial aspect of branding: the power of emotional connection. When a brand communicates its "why," it establishes a deeper bond with its audience, creating not just customers, but loyal advocates who resonate with the brand's purpose. At its core, whether it's Starbucks or Dunkin' Donuts, understanding and articulating your "why" is fundamental to forging meaningful connections with your audience and driving long-term brand loyalty. Reach out to us to to learn more about how we can assist you find and articulate your "why" https://lnkd.in/dTrVkCGS #OaktreePeople #IgniteSMEHub #Branding #BusinessSuccess