American Express’ Post

If you build a tower 🗼that is too top heavy, it will topple 🌠. The same goes for your loyalty program. Your sales patterns 📈 typically follow the Pareto principle or the 80/20 rule 🔺. 20% of your top customers 🧑🤝👩🏽will drive 80% of your sales 💵. Your loyalty program tiers 🪜should be structured in the same way. Your highest tier should have a small % of your customers. Otherwise things go downhill ⛷️quickly. When airlines, such as Air Canada allow too many people into their exclusive Maple Leaf lounges, Elite status Aeroplan members 💼complain of "riffraff" wearing jeans 👖(not kidding). To drive repeat business after the pandemic 😷, Royal Caribbean Group doubled the opportunity to qualify for the top tier of its Crown & Anchor Society program. Now that too many passengers hit the top tier, the company has cut down on its free unlimited drinks 🍸🍹🍺during happy hour, limiting them to vouchers 🎟️. This, of course disadvantages all top-tier members, not just the newly qualified, and devalues the benefits of the program. Future-proofing 🔮your program and tiers is not easy. If you would like advice on how to structure your tiers, please book a free consultation Lia Grimberg, MBA. #loyaltyprogram #tiers

There are definitely very savy Loyaltynerds out there- I need to become one ! One Mile at a Time is ditching American AAdvantage for British Airways Executive Club. He took advantage of the current British Airways status match offer to get 6 months of Gold status and he plans to keep it. He didn’t have an eligible status – BA won’t match against American Airlines (or Alaska Airlines) Gold status So he did a match to Delta, and used that to match to BA He needs to take a roundtrip transatlantic business class trip to keep the status for a year, otherwise he loses it after October 14. Since American Airlines upgrades are really tough to come by for most customers, on most routes, most of the time, and their lifetime status is much weaker than competitors, he doesn’t see a reason to stick with American AAdvantage for elite status compared to keeping it with British Airways. He figures he can keep his status easily buying domestic first class tickets: BA Silver requires 600 tier points per year and four British Airways segments. That’s 15 short haul American Airlines premium cabin flights for the tier points. BA Gold requires 1,500 tier points per year and four British Airways segments. That’s 38 short haul American Airlines premium cabin flights for the tier points. https://lnkd.in/gKD_n_DA

#CreditCards - LAST DAY of the Offer! 1. #AMEX #Travel #Platinum Card - If you spend 4L p.a., this is the best card (better than Infinia as well) - 1st year free - 8 free lounge accesses - 40,000 Bonus points & TAJ Voucher worth Rs 10,000 on spending 4L in the year - ROI of roughly 8-10% p.a. - 2,000 Bonus points on applying through this link before #16th #Jul 2024. https://lnkd.in/dzbiXunF *PS: I hold this card and find it really useful up to a INR 4L spending p.a.*👍 2. AMEX #Membership #Rewards Card - For you if you spend 10-20K p.m. - 1st year free - 1,000 Bonus points on 4 transactions of 1.5K p.m. - 1,000 More Bonus points on spending 20K in the month - ROI of roughly 6-8% p.a. - *2,000 Bonus points* on applying through this link *before 16th Jul 2024* If you can do 4 transactions p.m. (each more than Rs 1,500), and a total of 20K+ p.m., this can you a great return of around *8% p.a.* If you spend 1.50L in the Year, you'll get next year free. If you spend 90K in the year, fees for second year is Rs 750, else Rs 1,500. https://lnkd.in/dzbiXunF (Amex Valid in select cities, but covers most Tier 1 and 2 cities). PS: I do get referral points for people applying through the link. But I really find both these cards really useful! American Express ✔️

Moving Ahead with American Express

BTN's 25 Most Influential People of 2023 / Day 21: Vasu Raja, American Airlines Chief Commercial Officer.   ---   The year 2023 was defined by many changes, as industry leaders searched for solid footing on new terrain. Those efforts are chronicled in BTN’s 2023 Most Influential. For the next 25 days, we’re featuring each name on that list one-by-one.

Any other #roadwarriors out there curious if airline lounges are a thing of the past? Delta Air Lines alliance with American Express has me 🧐 as here at Las Vegas there is no delta lounge at all— only an AMEX lounge. Most airlines aren’t giving access to a lounge even with first class— curious on the new business models that will come with the expectations of “exclusive travel” for both luisure as well as Buisness travel. Look at how much Costco Wholesale makes on their memberships— I am sure there is plenty of Buisness cases that show the $650 credit card fees on companies profit in recent years. Most of the Priority Pass lounges always have a 30 minute+ wait to get in— or an underwhelming experience. Are you team AMEX Platinum or Chase Sapphire? (Or another premium card I should be aware of). #help

Good customer service simply leaves customers smiling. Our American Airlines host slipped this little note before we landed on the 17th...today, is the 23rd and it still resonates with me, making me smile. I have always preferred travelling with #AmericanAirlines and this simply reenforces that preference. Even the simple correct spelling of my name was spot on. How to motivate your team to take care of the people they serve? How to make it standard among all members? Finding the answers to these questions will build brand loyalty in your customers.

Excited for business owners to start using the "Expanded Buying Power" feature! Need immediate cash flow? Now you have the financial flexibility to spend above your credit limit on your Business Delta Platinum & Reserve and get business done!

3x and 4x is powerful