American Express’ Post

KING & PARTNERS: TURNING CHASE INTO THE GO-TO TRAVEL BRAND OF CHOICE FOR CARDHOLDERS You might know King & Partners as the agency that created, launched and/or accelerated the growth of well-known, cool consumer brands. So it might come as a surprise to learn that the agency is also the creative force behind this new brand and marketing campaign for Chase Travel. In reality, King & Partners has done fantastic work in the hospitality and travel sector before - take a moment to look at their work by visiting their website at www.kingandpartners.com or read through Tony‘s recent stories here on linkedin where he shared more insights about their great hospitality cases. In fact, I can see the agency working for brands in many other sectors as well - as long as they are driven by an ambition to stand out of the crowd and offer an exceptional experience. Let‘s see what‘s next for King & Partners. Well done, Tony King, Inii King and team, another great job and another great brands you are bringing to life. #strategy #branding #brand #luxury #premiuk #consumer #hospitality #travel #marketing #campaign #growth #agency #kingandpartners #togethergroup

Uncommon Creative Studio has given me a fresh perspective on how best to capture a Target Audience's emotion(s). Using part of an iconic logo which is unmissable, coupled with a set of visuals that is in some way or form an element of every one of our flying experiences. (Be it a baby peeking out of the window to watch the cotton candy clouds, A person waking up from his sleep to watch the sunset as the plane shifts course, etc.) Every airline's operator more or less picks the conventional route of showcasing the emotion that is attached to the in-flight experience. British Airways has gone ahead and said "Wait till we show you how it feels from the outside". The masters JCDecaux have strategically executed it in such a way that kindles recognition (through the Brand logo), fuelling inner Aspiration and Desire (to be able to fly again) in the process. #brand #campaign #designthinking #ooh #strategy #creativedirection #advertising #connect

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm we'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/eaqXRJYY

In this lesson, GWI's Chase Buckle provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands. #CampaignCrashCourse

Exclusivity is undergoing a transformation. Traditionally associated with scarcity and privilege, it's now becoming a strategic tool for brands to engage consumers. Airlines and banks, for instance, are offering access to once-restricted airport lounges to a wider range of customers, including those using buy-now-pay-later services. This shift reflects a growing understanding that today's consumers crave unique experiences more than owning luxury goods. Financial institutions are even tapping into popular culture, providing access to exclusive events like K-Pop concerts or concert tickets as promotions. However, this democratization of exclusivity raises a question: What happens when exclusivity becomes commonplace? Brands are challenged to redefine the concept, ensuring it still conveys value and caters to evolving consumer demands. The goal is to create a new kind of exclusivity that blends the allure of unique experiences with broader accessibility. This nuanced approach represents a significant change in consumer engagement strategies. Connect with us to discover how your institution can adapt and thrive by aligning more closely with the needs and desires of today’s consumers. shoot us an email to [email protected]

Sensational Seasonal Marketing \\ British Airways A little tweak with some clever creative. BA's new logo displayed across their socials is a small, but effective, way to display a bit of festive spirit. Still recognisable and still unmistakably British Airways, is this an example you would follow? #JTSocial #SocialMediaMarketing #socialmedia #christmasmarketing #itsbeginning #marketing #digitialmarketing #logodesign

What do you get when you combine a phone alarm⏰and a Sausage 🌭and Egg McMuffin? A brilliant outdoor ad campaign by McDonald’s and Leo Burnett UK that appeals to the UK consumers who value quality, convenience, and satisfaction in their breakfast choices.😊 The “Iconic breakfast” campaign is a clever and simple way to showcase the brand’s most popular breakfast item and its ability to brighten up any morning. The campaign uses the phone alarm icon, which resembles the product’s round shape, to create a visual connection between the time and the taste. The campaign also uses the tagline “Good breakfast, done properly” to reinforce the brand’s quality and reputation, as well as the product’s satisfaction and appeal.📱⏰ + 🍔🍳 = 🙌👏👏👏 This campaign is a great example of how to use creativity and simplicity to create a strong visual impact and to communicate a clear and compelling message. What do you think of this campaign? Do you agree with my POV? Let me know in the comments below. Dr Arpita Srivastava #McDonalds #IconicBreakfast #LeoBurnett #Creativity #Simplicity #Advertising #Marketing #POV

Just as the thrill of an F1 race gets the adrenaline pumping, so does an impeccably crafted marketing strategy. 🏎️💨 Big brands like Heineken, T-Mobile, and MoneyGram have demonstrated this impeccably at the F1 Las Vegas Grand Prix. Heineken nailed their strategy by creating an intoxicating experience that was as engaging as their product.🍻 MoneyGram ventured into a seemingly odd territory but proved that financial companies can create high-value experiences even in the most adrenaline-fueled environments.💰🌐 T-Mobile, acknowledging their wider audience, took their promotion digital, capturing the excitement and globally sharing it live.🌐📲 These three brands' strategies at the F1 Grand Prix are sterling examples of creating premium experiences, amplifying brand positioning, and forging unique customer loyalty. 💡 Brand loyalty isn't just about a product/service. It's about creating experiences and associating on a personal level with consumers. For all the marketers out there, remember, the greatest race is to secure the top position in the consumer's mind. 🏁🥇 #MarketingStrategy #BrandExperience #ConsumerEngagement #F1Strategy

Are you a customer or a product? One trick is to think about whether you're paying for whatever it is that you're using. #retailmedia #captiveaudiences #media #advertising

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm I'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/e4UA9bc5