🗣 For International Women's Day 2024, I hope brands talk about themselves less.
Watching advocacy days become a hollow shell of the issues they represent can be disheartening. Systemic gendered issues exist well beyond the corporate echo chamber, and good intentions - particularly those contained to one fleeting day of value signalling - are not nearly enough.
Rather than screaming into the void of branded cupcakes and forced team photos, I suggested some more impactful alternatives to PRWeek UK:
🗻 Less tip, more iceberg: Put substance before symbolism by internally engaging with issues of pay equity, unconscious bias, and boardroom representation through education, accountability, and dialogue.
👭 Outsource expertise: Rather than pigeonholing the most senior female in your office, amplify the insights of external experts and diverse perspectives.
👊 Put your money where your mouth is: Put the time and resources required for a (lackluster) branded exercise towards organisations actively tackling systemic gendered issues. Consider handing over your well-earned digital footprint to causes that can use that visibility for good.
Check out the full article here: https://lnkd.in/eiqNfTHt
CMO at Lucasys
1moSt Louis friends- great opportunity for your teen ladies at Ameren!