Amer Sports’ Post

The #Olympics are here! But this year feels different. Gone are the days of generic, one-size-fits-all campaigns. Brands are now diving deep into athlete partnerships and crafting personalized experiences. It's a shift from focusing solely on the games to connecting with the individuals who make them extraordinary. This transition highlights the growing importance of personal branding and authentic connections. #AthleteBranding #OlympicDeals

#Skateboarding retailer SkateHut is gearing up for a sales boom when the #sport returns for the #Paris2024 #Olympics. Seasonal surges can be tricky for businesses like ours says Jamie (Dell) Blundell, especially when accurate and on-time delivery are so crucial for building and maintaining a customer base. Investing in the right software stack has been vital. The technologies have proved to be the perfect solution for our growing business. And the #techstack they are relying on... People Vox, Shipster, and Linnworks #marketplaces #ecommerce #retail

Golf has evolved significantly over the years, yet its branding has often lagged behind. I decided to take matters into my own hands with PXG (PARSONS XTREME GOLF), aiming to create a brand that resonates with the new generation of golfers who value both innovation and style. This project wasn’t just about creating high-performance equipment; it was about redefining the entire golfing experience. By introducing modern aesthetics and cutting-edge technology, my goal was to break away from traditional norms and set new standards in the industry. Timing is everything. With more young adults taking up golf, this rebrand is perfectly timed to align with the trend, positioning PXG as the go-to brand for modern golfers who value both performance and style. By capturing the spirit of today’s golfer, PXG could potentially stand out in a traditionally conservative industry, making golf fresh and exciting again. What are your thoughts on bringing a fresh perspective to a traditional sport? Let me know in the comments below. ⛳️ #Branding #Marketing #GolfReimagined #PXG #Advertising

- The King is dead. Long live the King! A common expression throughout history and in those countries that still have a monarchy 🚲 I'm using it here to talk about the Wiggle situation - Wiggle went into administration and was bought out by the Frasers Group, so although the original 'king' is dead, the new 'king' will continue, albeit under different owners 🚴♂️ Frasers Group also owns Evans Cycles and the Sports Direct retail chain in the UK and has ambitions (according to a quote in the article) to become "the no.1 sporting goods retailer in Europe" - I'm not sure if they've heard of a French company called Decathlon, there just might be some competition there! - Anyway, they are ambitious, they want to successful and are aiming high, which are good things, right? Well, as with almost every aspect of life nowadays, it depends on your perspective! Many sports fans (cyclists and fans of Newcastle United football club) look down on the business model favoured by Mike Ashley (former CEO and director and founder of Frasers Group), seeing it as basically following a strategy which consists of high-volume of sales of lower-quality products 🚴♂️ Maybe the new version of Wiggle will not be the best place to pick up a new Pinarello or Colnago, and the new workers there will not have the same in-depth bike knowledge as before - but is that such a bad thing? - Do we want the bicycle to become a part of the everday life of more and more people or not? Maybe to make that happen we have to adapt and go where the customer is, rather than expecting the customer to adapt and change for us 🚴♂️ I reckon most people want to buy a decent, working bike that's in good condition, at an affordable price. If you want to buy and obsess over the new $10,000+ superbike, then that's okay, I'm happy for you. But to take that obsession industry-wide and apply it to new entrants to the activity will only serve to alienate those people who are looking for something serviceable - What do you think? Will this Wiggle takeover mean more people take up cycling, or will it just mean more inferior products? DM or let us know in the comments below #cycling #businessenglishcoach #eslteacher ================================================ I'm a Business English coach and Bike fan. I often post on both topics, follow or connect if you want updates. DM to find out how my BeSpoke Business English courses can get you results fast https://lnkd.in/d3_YNU5X

I would love your help :) After the incredible response Andy Gooday had to the number of new running brands in the industry, I thought there needs to be a database of all the brands out there, new and old, so anyone in the industry can understand the marketplace better. So, I’ve started creating it! I’ve compiled a long list of brands, but I’m sure there are many others. Have a gander at the list and let me know what I’m missing. Also, what would you want to know about each brand? I’ve added potential columns but what would actually be useful to know? #running #trailrunning https://lnkd.in/e7NQHYDg

🛶 [Sports Biz News]🇳🇿 CRNZ and Zhik Sign 5-Year Deal: A Partnership Supporting Elites and Grassroots 👏 Canoe Racing New Zealand (CRNZ) has announced a new 5-year partnership with Australia's high-performance water sports apparel leader, Zhik. This collaboration aims to provide cutting-edge team wear for CRNZ's high-performance teams while supporting grassroots paddling initiatives. The partnership between CRNZ and Zhik is set to revolutionize the landscape of canoe racing in New Zealand. By integrating Zhik's advanced technology and design, CRNZ's teams are expected to see significant improvements in performance and team cohesion. This strategic alliance is not only about enhancing athletic performance but also about reinforcing the professional image of the sport. Graham Oberlin-Brown, CEO of Canoe Racing New Zealand, emphasized the importance of this partnership. "Partnering with Zhik marks a significant milestone in our efforts to elevate the appearance and profile of our international teams, while also supporting our community at the grassroots level. Zhik’s commitment to innovation, excellence, and sustainability aligns perfectly with our goals, and we're proud to welcome them on board." For Zhik, this partnership offers a unique opportunity to showcase their products on an international stage. Johnny Rogers, Head of Sponsorship, Partnerships, and Marketing at Zhik, expressed his enthusiasm. "Zhik is a performance-driven brand dedicated to producing innovative gear that pushes technological boundaries and advances the industry. We collaborate with world-class athletes and enthusiasts to harness generations of water sports knowledge." From a sports marketing perspective, this partnership is a strategic move that benefits both parties. For Zhik, it enhances brand credibility and visibility through association with a leading canoe organization. For CRNZ, it boosts team performance and image, attracting more support from sponsors and fans. This partnership underscores the importance of community support and the development of future athletes. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #canoeracing #zhik #newzealand #watersports #partnership #athletesupport #grassrootssports #teamwear

"Every detail was carefully considered to craft a marquee event that elevated women’s track in every way." Thanks ADWEEK for sharing how we built ATHLOS as both a launchpad *and* a legacy event – CREDIT Christopher Vanzetta + Kayla Green for pulling this historic event off! ↓ We were able to pull this off because we *listened to the athletes.* I always say this. You need to get feedback from your users. It's true for sports, too. We talked to these women directly about how we could make this the best event of their lives – and we followed through. The little stuff matters... For ex, we built race bibs designed for a woman's body. They were smaller in size and attached with adhesive—not safety pins. It's the first racing bib designed FOR women. ...but so does the big stuff, like $$. We had the biggest prize purse ever in track. But we also split 10% of the revenue evenly among all athletes. We are investing in these women & the future of this sport. Its true what they say: Speed has a new sound. 🔥 Read the full writeup here → https://lnkd.in/d2utDGeK

Revolutionizing Sports Branding: The Power of Community Today, I reflect on a recent conversation with Julian Roberts, exploring ways cycling brands can contribute to a more diverse and inclusive sporting environment. It's about creating a sustainable and inclusive ecosystem. It is building a community beyond mere platforms like Discord or forums. The conversation reminded me of a framework presented by Rosie Sherry about Community Research. To look at the Ecosystem as a whole. Stakeholders. Parterns. It is all part of the plan. — What brands are working to make, not only cycling but sports more diverse and inclusive? Please, feel free to share your thoughts. #sportsbranding #community #Linkedinsports #socialmedia #cmgr

Whatever your business represents, or your customers ride, the 2024 BikeBiz Awards brings the entire UK cycling industry together #cycling #inclusivity #accessability #diversity #B2B #B2C #brands #distributors #retailers #sport #sportsbusiness #sportsindustry #pr #marketing #ebikes #mobility #futuremobility #transport #advocacy #infrastrucutre #environmentalimpact #societalimpact #economicimpact #government #PolicyShapesSociety #politicalleadership #lobbying

Support Team Rynkeby and our mission to support children with critical illnesses. We offer 5️⃣ different sponsorship levels that provide your company with both local and international exposure. Depending on the sponsorship type, you can have your logo featured on cycling gear and support vehicles, gain online visibility, or promote your products. You can also support a local team directly or the entire project across multiple countries. Read more about what each type of sponsorship costs and entails here: 💛 Platinum Sponsor: National and international exposure with the logo on six teams, support vehicles, and the website, as well as the option to get custom-made jerseys. 🚲 Price: €12,500 excl. VAT. 💛 Gold Sponsor: Local exposure with the logo on one team, support vehicles, and the website. 🚲 Price: €2,500 excl. VAT. 💛 Silver Sponsor: Logo on support vehicles and Team Rynkeby’s website. 🚲 Price: €1,500 excl. VAT. 💛 Bronze Sponsor: Visibility through Team Rynkeby’s website. 🚲 Price: €500 excl. VAT. 💛 Team Sponsor: Support a local team with in-kind contributions or financial support and receive product promotion. 🚲 Price: Relevant provisions or cash sponsorships Read more here https://lnkd.in/d28KcuN9 or contact your local Team Rynkeby to learn more 💛 #teamrynkeby #trby #cyclefighter #letsmeetinparis